I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $2+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
I define myself as digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.
I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $2+ million USD… Show more
for small and big clients all over the world.
in digital business.
from clients.
I’ve cooperated with Michal on numerous projects, related to SEO incl. content creation, web development, UX/UI design, online graphics, and web analysis. Our projects were always delivered on time and with great quality. What I appreciate about working with Michal the most is his business drive, mentor-like approach, flexibility, and honesty. Michal won’t do pointless work for you, he will help you choose and execute the right approach, instead.
We hired Michal as a digital consultant when were creating a new company website. He helped us put together a basic idea of how the new site should work in term of UX, prepared very detailed wireframes, provided the content and coordinated our external teams. I appreciate his professional approach, his great communication skills and proactivity. After the successful website launch, we contacted Michal several times and this resulted in a long-term cooperation.
Michal is extremely hardworking and purposeful. Somehow I suspect that it has not happened yet that he did not achieve what he intended. If you need to realize something, then contact Michal. He is your Man.
Michal is very hardworking manager with an excellent instinct for business. I got to know him as a courageous and decisive person and it does make a lot of fun to work and to develop new ideas and business opportunities with him . Besides that he is a cool guy to have a beer with...
Having worked with Michal for nearly two years, I can say he is an empathetic mentor, an indispensable collaborator, a fluid manager, a supportive colleague, and funny guy. Michal does everything with a smile. It is a great pleasure working with him.
I had an opportunity to cooperate with Michal on several client's projects. Michal is a self organized, target driven and customer oriented individual with huge knowledge and experience with online marketing. I can only recommend Michal for any company.
After our introductory gathering, Michal and I decided to sit down together in person. During the initial months of administrating the joint-cooperation, I truly admired his perspective towards work ethics and aims. He is one of the most competent content marketing specialists. I am truly motivated by the leadership behavior he displays towards his team and his endeavors towards exploring better strategies for corrective measures.
I have worked with Michal since 2012 and have always had great results from him. He is a dependable, hard working individual. He understands the importance of his work and the impact it has on the business and knows what does and does not work. He is specialized in analytics field and extremely knowledgeable about the online space in every aspect. And you do not find many "SEO guys" who try to really care about the content not just about some rubbish magical metrics:)
Definition: Conversion rates refer to the rate of visitants who take aspired actions. Information: Aspired actions have several structures, ranging from site to site. Samples of these actions include selling commodities, membership certifications, newsletter registrations, software downloads, ...
Definition: Conversion rates refer to the rate of visitants who take aspired actions. Information: Aspired actions have several structures, ranging from site to site. Samples of these actions include selling commodities, membership certifications, newsletter registrations, software downloads, Read article →
Definition: This is expressed as a percentage value and shows the average amount of clickthroughs per hundred ad impressions. Information: Distinguishing what clickthrough rates measure and do not measure is vital. The number of people who landed ...
Definition: This is expressed as a percentage value and shows the average amount of clickthroughs per hundred ad impressions. Information: Distinguishing what clickthrough rates measure and do not measure is vital. The number of people who landed Read article →
Definition: During peak usage hours, this hosting choice enables websites to utilize the existing network capacity. Information Dedicated and burstable bandwidths are two alternatives, with the latter being more flexible. As burstable bandwidth is less expensive, a ...
Definition: During peak usage hours, this hosting choice enables websites to utilize the existing network capacity. Information Dedicated and burstable bandwidths are two alternatives, with the latter being more flexible. As burstable bandwidth is less expensive, a Read article →
Definition: In web analytics, bounce rate shows the % of viewers who quit after taking a look at just a single page. In email marketing, the bounce rate shows the % of undeliverable emails. Information: Bounce rate ...
Definition: In web analytics, bounce rate shows the % of viewers who quit after taking a look at just a single page. In email marketing, the bounce rate shows the % of undeliverable emails. Information: Bounce rate Read article →
Definition: Web-based marketing that doesn’t include the standard GIF and JPEG banner advertisements. Information: Beyond the banner is shown by what it is not, rather than what it is (JPEG or GIF banners that are 468 pixels ...
Definition: Web-based marketing that doesn’t include the standard GIF and JPEG banner advertisements. Information: Beyond the banner is shown by what it is not, rather than what it is (JPEG or GIF banners that are 468 pixels Read article →
Definition: CDN refers to the Content Delivery Network. It is a method of geographically disbursed servers devised to enhance the performance of web pages and files. CDN directs user inquiries to servers that are the most competent ...
Definition: CDN refers to the Content Delivery Network. It is a method of geographically disbursed servers devised to enhance the performance of web pages and files. CDN directs user inquiries to servers that are the most competent Read article →
Definition: It is the portion of a marketing broadcast that aims to influence an individual to execute a favorable action. Information: A call to action strives to convince an individual to execute a specific action promptly. “Buy ...
Definition: It is the portion of a marketing broadcast that aims to influence an individual to execute a favorable action. Information: A call to action strives to convince an individual to execute a specific action promptly. “Buy Read article →
Definition It refers to the re-utilization for storage of Web files that can be promptly obtained by the end-user. Information Caching can occur at several spots, including proxies (such as the ISP of the user) and the ...
Definition It refers to the re-utilization for storage of Web files that can be promptly obtained by the end-user. Information Caching can occur at several spots, including proxies (such as the ISP of the user) and the Read article →
Definition: It is a factor for graphical advertising that is more miniature than a banner ad. Information Button ads have several varied dimensions. There are various standards; for instance, 120×90, 120×60, 125×125, and 88×31 (micro-button). Moreover, nonstandard ...
Definition: It is a factor for graphical advertising that is more miniature than a banner ad. Information Button ads have several varied dimensions. There are various standards; for instance, 120×90, 120×60, 125×125, and 88×31 (micro-button). Moreover, nonstandard Read article →
Definition It is one of the words or expressions utilized to influence instead of to describe. Information Buzzwords may be words or expressions that have recently emerged or are outdated phrases utilized in a modern form. These ...
Definition It is one of the words or expressions utilized to influence instead of to describe. Information Buzzwords may be words or expressions that have recently emerged or are outdated phrases utilized in a modern form. These Read article →
Definition: Banner Exchange refers to a network partaking sites exhibit their banner ads in trade for credits. These credits are then transformed (utilizing a decided exchange rate) into ads, and different pages showcase these ads. Information: A ...
Definition: Banner Exchange refers to a network partaking sites exhibit their banner ads in trade for credits. These credits are then transformed (utilizing a decided exchange rate) into ads, and different pages showcase these ads. Information: A Read article →
Definition Barter/Bartering refers to the interchange of commodities immediately without the use of money as a medium. Information: Advertising bartering comes in various forms. Few elite sites barter large transactions by efficiently making use of unsold impressions. ...
Definition Barter/Bartering refers to the interchange of commodities immediately without the use of money as a medium. Information: Advertising bartering comes in various forms. Few elite sites barter large transactions by efficiently making use of unsold impressions. Read article →
Definition: It is the common trend of web visitors to overlook banner ads. It happens even if the banners carry the knowledge that users require. Information: The word banner blindness made an entry in the Web community ...
Definition: It is the common trend of web visitors to overlook banner ads. It happens even if the banners carry the knowledge that users require. Information: The word banner blindness made an entry in the Web community Read article →
Definition: Bandwidth refers to the maximum amount of data that is transferable over time through a communicational network. Bandwidth measures in Kilobits per second (kbps). Information: Differences between bandwidth and data transfer often cause misperceptions. Data transfer refers to the sum, ...
Definition: Bandwidth refers to the maximum amount of data that is transferable over time through a communicational network. Bandwidth measures in Kilobits per second (kbps). Information: Differences between bandwidth and data transfer often cause misperceptions. Data transfer refers to the sum, Read article →
Definition: It is a commercial entity that retails commodities to end-user customers. Information: Business-to-consumer actions occur both online and offline, whereas online variability is defined fundamentally by the acronym B2C. B2C companies portray a significant role in ...
Definition: It is a commercial entity that retails commodities to end-user customers. Information: Business-to-consumer actions occur both online and offline, whereas online variability is defined fundamentally by the acronym B2C. B2C companies portray a significant role in Read article →
Definition: It is a business entity that retails commodities to other business entities. Information: Commercial activities occur both online and offline: business-to-business trade. Online varieties are defined using the acronym B2B. During the dot-com crash, B2C online ...
Definition: It is a business entity that retails commodities to other business entities. Information: Commercial activities occur both online and offline: business-to-business trade. Online varieties are defined using the acronym B2B. During the dot-com crash, B2C online Read article →
Definition: It is a program that delivers automated replies to inbound emails. Information: Several automated responders deliver a customary reply to all emails which are inbound at a specific address. Yet, conventional autoresponders also reply through responses ...
Definition: It is a program that delivers automated replies to inbound emails. Information: Several automated responders deliver a customary reply to all emails which are inbound at a specific address. Yet, conventional autoresponders also reply through responses Read article →
Definition The GIF89a file format in the form of a graphic generates results as animations through the revolution of a series of static images. Information Sequences of frames create animated banners. Individual frames have different display times ...
Definition The GIF89a file format in the form of a graphic generates results as animations through the revolution of a series of static images. Information Sequences of frames create animated banners. Individual frames have different display times Read article →
Definition: Alt Text is one of the HTML attributes that offer text as a substitute when non-textual components such as images do not display. Information: It is an element that is usually missing from web pages, even ...
Definition: Alt Text is one of the HTML attributes that offer text as a substitute when non-textual components such as images do not display. Information: It is an element that is usually missing from web pages, even Read article →
Definition: It is a type of software that delivers tracing and maintaining records of activities that induce commissions from affiliate links such as sales, registrations, or clicks. Information: In-house affiliate programs are processed 100% by affiliate ...
Definition: It is a type of software that delivers tracing and maintaining records of activities that induce commissions from affiliate links such as sales, registrations, or clicks. Information: In-house affiliate programs are processed 100% by affiliate Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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