I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $2+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
I define myself as digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.
I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $2+ million USD… Show more
for small and big clients all over the world.
in digital business.
from clients.
I’ve cooperated with Michal on numerous projects, related to SEO incl. content creation, web development, UX/UI design, online graphics, and web analysis. Our projects were always delivered on time and with great quality. What I appreciate about working with Michal the most is his business drive, mentor-like approach, flexibility, and honesty. Michal won’t do pointless work for you, he will help you choose and execute the right approach, instead.
We hired Michal as a digital consultant when were creating a new company website. He helped us put together a basic idea of how the new site should work in term of UX, prepared very detailed wireframes, provided the content and coordinated our external teams. I appreciate his professional approach, his great communication skills and proactivity. After the successful website launch, we contacted Michal several times and this resulted in a long-term cooperation.
Michal is extremely hardworking and purposeful. Somehow I suspect that it has not happened yet that he did not achieve what he intended. If you need to realize something, then contact Michal. He is your Man.
Michal is very hardworking manager with an excellent instinct for business. I got to know him as a courageous and decisive person and it does make a lot of fun to work and to develop new ideas and business opportunities with him . Besides that he is a cool guy to have a beer with...
Having worked with Michal for nearly two years, I can say he is an empathetic mentor, an indispensable collaborator, a fluid manager, a supportive colleague, and funny guy. Michal does everything with a smile. It is a great pleasure working with him.
I had an opportunity to cooperate with Michal on several client's projects. Michal is a self organized, target driven and customer oriented individual with huge knowledge and experience with online marketing. I can only recommend Michal for any company.
After our introductory gathering, Michal and I decided to sit down together in person. During the initial months of administrating the joint-cooperation, I truly admired his perspective towards work ethics and aims. He is one of the most competent content marketing specialists. I am truly motivated by the leadership behavior he displays towards his team and his endeavors towards exploring better strategies for corrective measures.
I have worked with Michal since 2012 and have always had great results from him. He is a dependable, hard working individual. He understands the importance of his work and the impact it has on the business and knows what does and does not work. He is specialized in analytics field and extremely knowledgeable about the online space in every aspect. And you do not find many "SEO guys" who try to really care about the content not just about some rubbish magical metrics:)
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Definition: It is a feature provided by Google for free that enables customers to create customized reports with the help of data taken from the advertising services of Google as well as extrinsic sources. Information: Data Studio Read article →
Definition: Customer Acquisition Cost is the cost connected with procuring a new client. Information: By dividing the whole amount of acquisition charges by the whole amount of new clients, the cost of customer acquisition can be estimated. ...
Definition: Customer Acquisition Cost is the cost connected with procuring a new client. Information: By dividing the whole amount of acquisition charges by the whole amount of new clients, the cost of customer acquisition can be estimated. Read article →
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Definition: Cost per click is the charge or rate remunerated for a click. Information: Pay-per-click (PPC) is another term used for cost-per-click (CPC), and they are used as synonyms and antonyms. PPC defines the charging rate based Read article →
Definition It is a model of subscription for online marketing. This subscription is established on certified acts, including registrations or sales. Information: A CPA contract specifies that it is normal to have registrations and sales along with ...
Definition It is a model of subscription for online marketing. This subscription is established on certified acts, including registrations or sales. Information: A CPA contract specifies that it is normal to have registrations and sales along with Read article →
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Definition It is an online model of deposit for marketing in which the deposit is Information: Cost per lead (CPL) is one type of marketing based on execution. It can be said that CPL is at the Read article →
Definition For remembering the preferences, websites store information in the form of cookies on the user’s computer for future needs. Information Cookies are stored in the visitor’s hard drive by the web browser from the webserver. At ...
Definition For remembering the preferences, websites store information in the form of cookies on the user’s computer for future needs. Information Cookies are stored in the visitor’s hard drive by the web browser from the webserver. At Read article →
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Definition Cost per mille (CPM) is the technical expression of cost per thousand impressions. Information: Marketing done through impressions is known as the CPM model. It is different from the various marketing strategies of pay-for-performance, where remuneration Read article →
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Definition: Favicon refers to a tiny icon utilized by a few browsers to distinguish a bookmarked Web site. Information: The size of the layout of a favicon in the Favorites list is 16×16. “.Ico” extension identifies files. Read article →
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Definition: Ezine refers to a computerized magazine, distributed through a Web site or an email newsletter. Information: Ezines are diverse in size and reach, ranging from infrequent newsletters seizing a few subscribers to daily journals capturing several Read article →
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Definition Facebook is a social networking website established at facebook.com. Information: Facebook is one of the largest social networking websites that exist, with 750+ million dynamic users since July 2011. Advertisers now focus more on Facebook after Read article →
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Definition: Exclusivity refers to an agreement term in which a party yields another party the sole rights regarding a specific trade function. Information: A few advertising networks command exclusivity. Others do not require exclusivity, though they propose much greater Read article →
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Definition: Email Spam refers to an undesired and unrequested email. Information: The interpretation of email spam is imprecise as everyone has their specific definition of what it means. As it persists, an individual has a different perception Read article →
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Definition: Domain Name refers to the section of an entity displayed on the Internet. Information: There are several stages of domains. Models of the different stages are listed below: Top-level (TLD) – .com, .net, .org, .Edu, .gov 2nd-level – business, shopping, Read article →
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Definition: Disintermediation refers to the termination of agents in the supply chain, which suggests “cutting out the middlemen.” Information: Numerous people used the network economy to terminate middle agents, facilitating a straight route from the manufacturer to Read article →
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Definition: Meta description or Description tag is an HTML tag utilized by Web page creators to render information about search engine listings. Information: The META information tag resides within a specific portion of the Web page (above Read article →
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Definition: The deep web is the part of the Web that is unattainable by Web search engines. Information: The invisible Web can seem strange, though users do come across it frequently, without consciously being aware of it. Read article →
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Definition: Contextual Marketing is a technique of marketing in which the advertisements are served based on the webpage content (such as its theme or overall look) Information: During the beginning phase of web-based marketing, advertisements delivered on Read article →
Definition: Comments that are irrelevant and put on a blog just for the sake of providing a link to the scammer’s website. Information: Spomment is another name for comment spam, and it is a combination of two ...
Definition: Comments that are irrelevant and put on a blog just for the sake of providing a link to the scammer’s website. Information: Spomment is another name for comment spam, and it is a combination of two Read article →
Definition Signifies the procedure where one lands on the advertiser’s website by clicking on an ad. Information Although not the sole interaction, the clickthrough has been considered the most popular reaction to any ad. Sometimes visitors directly ...
Definition Signifies the procedure where one lands on the advertiser’s website by clicking on an ad. Information Although not the sole interaction, the clickthrough has been considered the most popular reaction to any ad. Sometimes visitors directly Read article →
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Definition: The blog represents a regularly-updated collection of an individual’s sentiments and net linkages. Information: Web-blogs or, simply, blogs began as a hybrid of the events of an individual’s life in combination with the events happening on Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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