February 23,2016 in Online Advertising Glossary | 0 Comments


The blog represents a regularly-updated collection of an individual’s sentiments and net linkages.


Web-blogs or, simply, blogs began as a hybrid of the events of an individual’s life in combination with the events happening on the internet.

‘Blog’ signifies the short form of ‘weblogs’. The lengthy form ‘weblog’ was confusing (as it also refers to a server’s log files). It is also not catchy and appealing as a ‘blog.’ Individuals wrote blogs even when the name for it did not exist. However, the term shot to fame as automatic publication platforms became more famous, primarily, Blogger at The latter made it easier in terms of arranging the format and organization of the profile. Now that millions of users engage on platforms like WordPress, people have witnessed enhancement in their functioning, helped by a multitude of designers and web-developers.

Although it started out with humble beginnings, blogging is now seen as a famous avenue for organizations. It includes companies attempting to give out a positive image to freelancers aiming to make some bucks on the internet. However, competition has become tough over time. That shouldn’t disappoint anyone, though, as with higher competition, the rewards are also bigger for bloggers who stand out.

Best Blogging Tools:

These are the basic blogging tools we use at

Domain Name – Namecheap
WordPress Hosting – WP Engine
Content Management – WordPress
(WordPress) Theme – Astra
(WordPress) Page Builder – Elementor

Helpful Articles to Start Blogging:

What Blogging Has Become
The Atlantic (February 26, 2015)

When Blogging Becomes a Slog
The New York Times (September 24, 2014)

Blogging–It’s Good For You
The therapeutic value of blogging becomes a focus of study
Scientific American (June 1, 2008)

Why I Blog
The Atlantic (November 2008)

What We’re Doing When We Blog
O’Reilly Net (June 13, 2002)

Blogging for Dollars: Giving Rise to the Professional Blogger
O’Reilly Net (August 12, 2002)

Online Uprising
AJR (June 2002)

Blogonomics: Making a Living from Blogging
PressFlex (May 28, 2002)

Blah, Blah, Blah, and Blog
Wired (February 18, 2002)

Weblogs: A History and Perspective (September 7, 2000)

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