Categories

Mousetrapping

Definition:

When different captivating features such as deactivating the ‘back’ button or displaying pop-up ads are used to keep the viewer hinged to a site.

Information:

On the internet, mousetrapping is considered one of the most rigorous marketing techniques. It aims at making the most out of single visits, usually by displaying a multitude of pay-per-click links and exchange banners in front of the visitor. They are usually employed in the so-called ‘red-light area’ of the internet in which user experience is not given much attention. As visitors do not normally visit such sites repeatedly, the sites try to obtain new viewers by deception. There are many varieties of mousetrapping. Deactivating the ‘back’ button is the slightest kind of it. Be mindful that not all ‘back’ button deactivation is because of deliberate mousetrapping. A few may be due to scripting standards employed for other aims. When the page deactivates primary browser functions and repeatedly throws pop-up ads at the visitor, this is known as aggressive mousetrapping.

Related Terms:

Check out other Glossary Articles on Online Advertising Glossary and Digital Marketing Glossary

 

 

  •  
  •  
  •  
  •  
  •  
  •  

Was this article helpful?

Support us to keep up the good work and to provide you even better content. Your donations will be used to help students get access to quality content for free and pay our contributors’ salaries, who work hard to create this website content! Thank you for all your support!

Reaction to comment: Cancel reply

What do you think about this article?

Only valuable comments containing useful information will be submitted with the URL. Comments posted below article for the only purpose of creating a link will be deleted.

Your email address will not be published. Required fields are marked.