The transition from one webpage to another is facilitated by it.


Nobody gives navigation too much thought; still, it holds immense importance when it comes to transitioning from the home page to other pages. If users are not given explicit choices, they may hit ‘back’ and leave the website. Certainly, it is not an easy job to keep a fresh visitor interested enough in a page to move on and explore other pages as well.

With time, developers have designed a few navigational layouts.

Primary Navigation:

On top of the fold or the left side column

Secondary Navigation:

Underneath the fold or on the right-side column (Exceptions, however, are there).

Helpful Articles to Understand Navigation:

Is Navigation Useful? – Alertbox (January 9, 2000)

Related Terms:

Check out other Glossary Articles on Online Advertising Glossary and Digital Marketing Glossary



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