I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $2+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
I define myself as digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.
I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $2+ million USD… Show more
for small and big clients all over the world.
in digital business.
from clients.
I’ve cooperated with Michal on numerous projects, related to SEO incl. content creation, web development, UX/UI design, online graphics, and web analysis. Our projects were always delivered on time and with great quality. What I appreciate about working with Michal the most is his business drive, mentor-like approach, flexibility, and honesty. Michal won’t do pointless work for you, he will help you choose and execute the right approach, instead.
We hired Michal as a digital consultant when were creating a new company website. He helped us put together a basic idea of how the new site should work in term of UX, prepared very detailed wireframes, provided the content and coordinated our external teams. I appreciate his professional approach, his great communication skills and proactivity. After the successful website launch, we contacted Michal several times and this resulted in a long-term cooperation.
Michal is extremely hardworking and purposeful. Somehow I suspect that it has not happened yet that he did not achieve what he intended. If you need to realize something, then contact Michal. He is your Man.
Michal is very hardworking manager with an excellent instinct for business. I got to know him as a courageous and decisive person and it does make a lot of fun to work and to develop new ideas and business opportunities with him . Besides that he is a cool guy to have a beer with...
Having worked with Michal for nearly two years, I can say he is an empathetic mentor, an indispensable collaborator, a fluid manager, a supportive colleague, and funny guy. Michal does everything with a smile. It is a great pleasure working with him.
I had an opportunity to cooperate with Michal on several client's projects. Michal is a self organized, target driven and customer oriented individual with huge knowledge and experience with online marketing. I can only recommend Michal for any company.
After our introductory gathering, Michal and I decided to sit down together in person. During the initial months of administrating the joint-cooperation, I truly admired his perspective towards work ethics and aims. He is one of the most competent content marketing specialists. I am truly motivated by the leadership behavior he displays towards his team and his endeavors towards exploring better strategies for corrective measures.
I have worked with Michal since 2012 and have always had great results from him. He is a dependable, hard working individual. He understands the importance of his work and the impact it has on the business and knows what does and does not work. He is specialized in analytics field and extremely knowledgeable about the online space in every aspect. And you do not find many "SEO guys" who try to really care about the content not just about some rubbish magical metrics:)
Gender segmentation is the segmentation of markets based on the sex of the customer. The cosmetic industry is a good example of the widespread use of gender segmentation.
Gender segmentation is the segmentation of markets based on the sex of the customer. The cosmetic industry is a good example of the widespread use of gender segmentation.
A family brand name is used for all products. By building customer trust and loyalty to the family brand name, all products that use the brand can benefit.
A family brand name is used for all products. By building customer trust and loyalty to the family brand name, all products that use the brand can benefit.
The family life cycle refers to the stages of family life usually based on demographic data which is used for defining the particular markets for certain goods and services. Each demographic group has its own specific needs ...
The family life cycle refers to the stages of family life usually based on demographic data which is used for defining the particular markets for certain goods and services. Each demographic group has its own specific needs Read article →
Fast-moving consumer goods is a definition for the goods which are sold in high volumes, have low unit value, and with fast consumer repurchase. For example ready-made meals, baked beans, newspapers, etc.
Fast-moving consumer goods is a definition for the goods which are sold in high volumes, have low unit value, and with fast consumer repurchase. For example ready-made meals, baked beans, newspapers, etc.
A focus group is referred to a small group of customers who are usually brought together into a group discussion with the only aim to record and measure their response to a marketing stimulus such as a ...
A focus group is referred to a small group of customers who are usually brought together into a group discussion with the only aim to record and measure their response to a marketing stimulus such as a Read article →
Forecasting is related to the process of estimating future demand for a product or service by anticipating what buyers are likely to do under a given set of marketing conditions (for example disposal income, economic confidence, and ...
Forecasting is related to the process of estimating future demand for a product or service by anticipating what buyers are likely to do under a given set of marketing conditions (for example disposal income, economic confidence, and Read article →
Franchising is related to the selling of a license by the owner (franchisor) to a third party (franchisee) permitting them to sell a product or service for a specified period at a specific market. This kind of ...
Franchising is related to the selling of a license by the owner (franchisor) to a third party (franchisee) permitting them to sell a product or service for a specified period at a specific market. This kind of Read article →
Full cost pricing aims to set a price of a product that takes into account all relevant costs of production.
Full cost pricing aims to set a price of a product that takes into account all relevant costs of production.
Early adopters are the people who choose new products carefully and are often consulted by people from the remaining adopter categories.
Early adopters are the people who choose new products carefully and are often consulted by people from the remaining adopter categories.
Early majority is usually referred to the number of people who adopt specific products or services prior to the average person.
Early majority is usually referred to the number of people who adopt specific products or services prior to the average person.
E-commerce, also known as eCommerce and electronic commerce is related to the purchasing and selling of products and services over online systems such as the Internet or other computer networks.
E-commerce, also known as eCommerce and electronic commerce is related to the purchasing and selling of products and services over online systems such as the Internet or other computer networks.
Endorsement is the promotion of any product or service’s recommendation or affirmation, which is usually given by a celebrity. Its main idea is to imply to the potential customers that a product is really good and worth ...
Endorsement is the promotion of any product or service’s recommendation or affirmation, which is usually given by a celebrity. Its main idea is to imply to the potential customers that a product is really good and worth Read article →
Expansionistic pricing is an exaggerated type of penetration pricing which involves setting extremely low prices geared toward establishing mass markets, presumably at the expense of other suppliers. Under this strategy, the product or service results in high ...
Expansionistic pricing is an exaggerated type of penetration pricing which involves setting extremely low prices geared toward establishing mass markets, presumably at the expense of other suppliers. Under this strategy, the product or service results in high Read article →
Extinction pricing is usually referred to as eliminating competition. It involves setting very low prices in the short term in order to undercut all the competition or alternatively repel potential new entrants.
Extinction pricing is usually referred to as eliminating competition. It involves setting very low prices in the short term in order to undercut all the competition or alternatively repel potential new entrants.
Demographic segmentation is usually related to dividing the market into particular groups based on variables such as gender, age, family size, education, income, occupation, religion, race and nationality.
Demographic segmentation is usually related to dividing the market into particular groups based on variables such as gender, age, family size, education, income, occupation, religion, race and nationality.
A depth interview is a lengthy, one-to-one structured interview, which examines in detail a consumer’s views about a product or service.
A depth interview is a lengthy, one-to-one structured interview, which examines in detail a consumer’s views about a product or service.
Differentiation is a marketing strategy whose main goal is to ensure that products and services have a unique element that allows them to stand out from the rest.
Differentiation is a marketing strategy whose main goal is to ensure that products and services have a unique element that allows them to stand out from the rest.
Direct mail is the delivery of an advertising or promotional message to customers or potential customers by mail. Direct mail is sent to customers based on demographic segmentation such as age, income, location, profession, buying pattern, etc.
Direct mail is the delivery of an advertising or promotional message to customers or potential customers by mail. Direct mail is sent to customers based on demographic segmentation such as age, income, location, profession, buying pattern, etc.
Direct marketing is a form of advertising that allows businesses to communicate straight to their customers and potential customers using advertising techniques such as email, text messaging, websites, online display ads, flyers, TV commercials, newspaper/magazine advertisements, catalog ...
Direct marketing is a form of advertising that allows businesses to communicate straight to their customers and potential customers using advertising techniques such as email, text messaging, websites, online display ads, flyers, TV commercials, newspaper/magazine advertisements, catalog Read article →
Direct response advertising is usually referred to as a contact method such as a phone number, address and inquiry form, website URL, or email address. The idea of this advertising technique is to encourage the recipient to ...
Direct response advertising is usually referred to as a contact method such as a phone number, address and inquiry form, website URL, or email address. The idea of this advertising technique is to encourage the recipient to Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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