Link Text

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Link text refers to the text included in (and seldom near) a hyperlink.


Link text generally concerns text hyperlinks, as several other linking techniques comprise text that is not readable by search engines.

In the latter instance, the expression “backlink analysis” is incorporated in the link text.

Backlink analysis:

Link text is growing as a significant factor in search engine optimization. It is an instance of off-page SEO criteria. One of the suppositions included is that the external classifications are generally unbiased in explaining the target site’s data, comparable to what is written by the owner.


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