Marketing automation confers to the usage of software to automate routine responsibilities that are associated with marketing pursuits. It also includes incorporating several portions of a marketing funnel.
Marketing automation is a complicated domain with several merchants and more traits. The trait set proceeds to revolve, forced by the contentious marketplace and advanced technologies.
Universal traits for marketing automation systems involve email marketing, marketing databases, and analytics. Others comprise multi-channel campaign management, lead management (capturing, scoring, nurturing), data generation such as landing pages, ROI tracking, and third-party integration with other applications.
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