Definition: Profit-sharing among web-based marketers/traders and web-based publishers/salespersons in which remuneration is performance-based and in the form of clicks, sales, subscriptions, or a combination of these comes under Affiliate Marketing. Information: Generally, the marketers/traders are known as ...
Definition: Profit-sharing among web-based marketers/traders and web-based publishers/salespersons in which remuneration is performance-based and in the form of clicks, sales, subscriptions, or a combination of these comes under Affiliate Marketing. Information: Generally, the marketers/traders are known as Read article →
Definition: A URL is provided to the search engine to let the search engine be conscious of a certain site or page. Information: It consists of providing the URL of the specified site or page to the ...
Definition: A URL is provided to the search engine to let the search engine be conscious of a certain site or page. Information: It consists of providing the URL of the specified site or page to the Read article →
Definition: The part of a webpage that can be seen without a scroll down. Information: Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up ...
Definition: The part of a webpage that can be seen without a scroll down. Information: Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up Read article →
Definition: The area that is vacant for commercials on a Web page. Information: Web design did not account for Ad space (or “ad real estate”) in the initial time. Now, it is one of the significant sources ...
Definition: The area that is vacant for commercials on a Web page. Information: Web design did not account for Ad space (or “ad real estate”) in the initial time. Now, it is one of the significant sources Read article →
Definition: It is a marketing research technique in which different parameters are altered, and the resultant approaches are evaluated to enhance the efficiency of the ultimate marketing approach. Information: It is with a control or starting marketing ...
Definition: It is a marketing research technique in which different parameters are altered, and the resultant approaches are evaluated to enhance the efficiency of the ultimate marketing approach. Information: It is with a control or starting marketing Read article →
Activities, interests, and opinions (AIO) is called the measurable series of psychographic (as opposed to demographic) variables, which involve the beliefs and interests of people. Note, because psychographics are usually expensive to gather, yet offer a more ...
Activities, interests, and opinions (AIO) is called the measurable series of psychographic (as opposed to demographic) variables, which involve the beliefs and interests of people. Note, because psychographics are usually expensive to gather, yet offer a more Read article →
Ad-hoc market research usually focuses on particular marketing problems. It is related to the collection of data at one point in time from one sample of respondents.
Ad-hoc market research usually focuses on particular marketing problems. It is related to the collection of data at one point in time from one sample of respondents.
Added value means the increase of one product’s or service’s worth, due to a particular activity (promotion). In the sphere of marketing and advertising, added value refers to features and benefits, provided above the ones, representing the ...
Added value means the increase of one product’s or service’s worth, due to a particular activity (promotion). In the sphere of marketing and advertising, added value refers to features and benefits, provided above the ones, representing the Read article →
Adopter categories – people that adopt an innovation (innovative product or innovative service) are mainly classified into five groups according to the sequence of their adoption of it: 1. Innovators (first 2-5% of people) 2. Early adopters ...
Adopter categories – people that adopt an innovation (innovative product or innovative service) are mainly classified into five groups according to the sequence of their adoption of it: 1. Innovators (first 2-5% of people) 2. Early adopters Read article →
Advertising is any paid form of announcement and promotion of ideas, goods and services through mass media such as magazines, television, newspapers, radio or internet by a particular sponsor.
Advertising is any paid form of announcement and promotion of ideas, goods and services through mass media such as magazines, television, newspapers, radio or internet by a particular sponsor.
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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Jeff commented on: MoM
Clear and well structured explanation of the MoM metric. I especially like how the examples make the calculation…Finley commented on: Icons8: The Platform That Actually Broke the Icon Curse
This post is chaotic in the best possible way and also painfully accurate. Icon inconsistency really does wreck…Joshua Pratt commented on: Affiliate marketing - what is it?
It’s exciting to see the call for marketing services for festivals in Malta! Festivals are an excellent opportunity…Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…