Glossary

The advertising budget is the estimation of a company’s promotional expenditures over a period of time. The advertising budget is the amount of money a company is willing to allocate to accomplish its marketing objectives. It is ...

The advertising budget is the estimation of a company’s promotional expenditures over a period of time. The advertising budget is the amount of money a company is willing to allocate to accomplish its marketing objectives. It is Read article →

After-sales service is the services received after the original goods or services have been paid for and/or delivered. Often this service is provided as part of a warranty or guarantee scheme.

After-sales service is the services received after the original goods or services have been paid for and/or delivered. Often this service is provided as part of a warranty or guarantee scheme.

The agent is part of the distribution channel. An agent is effectively a wholesaler who represents buyers and sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.

The agent is part of the distribution channel. An agent is effectively a wholesaler who represents buyers and sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.

Aggregation is a concept of market segmentation that assumes that most consumers are alike. A library of the past had an ‘opening day’ collection of materials, that could be found in most towns and cities. Today’s libraries ...

Aggregation is a concept of market segmentation that assumes that most consumers are alike. A library of the past had an ‘opening day’ collection of materials, that could be found in most towns and cities. Today’s libraries Read article →

Affiliate marketing is a way of advertising a business's products or services. In this kind of marketing, the advertiser only pays for real results – sales or registrations, or subscriptions. Affiliate marketing has four main players: the merchant (also ...

Affiliate marketing is a way of advertising a business's products or services. In this kind of marketing, the advertiser only pays for real results – sales or registrations, or subscriptions. Affiliate marketing has four main players: the merchant (also Read article →

Definition of advertising network A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys. Information about advertising network Advertising networks provide a way for ...

Definition of advertising network A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys. Information about advertising network Advertising networks provide a way for Read article →

Definition of ad blocking The blocking of Web advertisements, typically the image in graphical Web advertisements. Information about ad blocking While ad blocking has existed for several years, it is still estimated to be used by a ...

Definition of ad blocking The blocking of Web advertisements, typically the image in graphical Web advertisements. Information about ad blocking While ad blocking has existed for several years, it is still estimated to be used by a Read article →