Categories
Adopter categories
Adopter categories – people that adopt an innovation (innovative product or innovative service) are mainly classified into five groups according to the sequence of their adoption of it:
1. Innovators (first 2-5% of people)
2. Early adopters (10-15%)
3. Early majority (next 35%)
4. Late majority (next 35%)
5. Laggards (final 5-10%).
This is important when considering how long it may take for the general public to ‘adopt’ a product or service.
Was this article helpful?
Support us to keep up the good work and to provide you even better content. Your donations will be used to help students get access to quality content for free and pay our contributors’ salaries, who work hard to create this website content! Thank you for all your support!
Reaction to comment: Cancel reply