Definition: The area that is vacant for commercials on a Web page. Information: Web design did not account for Ad space (or “ad real estate”) in the initial time. Now, it is one of the significant sources ...
Definition: The area that is vacant for commercials on a Web page. Information: Web design did not account for Ad space (or “ad real estate”) in the initial time. Now, it is one of the significant sources Read article →
Definition: It is a marketing research technique in which different parameters are altered, and the resultant approaches are evaluated to enhance the efficiency of the ultimate marketing approach. Information: It is with a control or starting marketing ...
Definition: It is a marketing research technique in which different parameters are altered, and the resultant approaches are evaluated to enhance the efficiency of the ultimate marketing approach. Information: It is with a control or starting marketing Read article →
Activities, interests, and opinions (AIO) is called the measurable series of psychographic (as opposed to demographic) variables, which involve the beliefs and interests of people. Note, because psychographics are usually expensive to gather, yet offer a more ...
Activities, interests, and opinions (AIO) is called the measurable series of psychographic (as opposed to demographic) variables, which involve the beliefs and interests of people. Note, because psychographics are usually expensive to gather, yet offer a more Read article →
Ad-hoc market research usually focuses on particular marketing problems. It is related to the collection of data at one point in time from one sample of respondents.
Ad-hoc market research usually focuses on particular marketing problems. It is related to the collection of data at one point in time from one sample of respondents.
Added value means the increase of one product’s or service’s worth, due to a particular activity (promotion). In the sphere of marketing and advertising, added value refers to features and benefits, provided above the ones, representing the ...
Added value means the increase of one product’s or service’s worth, due to a particular activity (promotion). In the sphere of marketing and advertising, added value refers to features and benefits, provided above the ones, representing the Read article →
Adopter categories – people that adopt an innovation (innovative product or innovative service) are mainly classified into five groups according to the sequence of their adoption of it: 1. Innovators (first 2-5% of people) 2. Early adopters ...
Adopter categories – people that adopt an innovation (innovative product or innovative service) are mainly classified into five groups according to the sequence of their adoption of it: 1. Innovators (first 2-5% of people) 2. Early adopters Read article →
Advertising is any paid form of announcement and promotion of ideas, goods and services through mass media such as magazines, television, newspapers, radio or internet by a particular sponsor.
Advertising is any paid form of announcement and promotion of ideas, goods and services through mass media such as magazines, television, newspapers, radio or internet by a particular sponsor.
The advertising budget is the estimation of a company’s promotional expenditures over a period of time. The advertising budget is the amount of money a company is willing to allocate to accomplish its marketing objectives. It is ...
The advertising budget is the estimation of a company’s promotional expenditures over a period of time. The advertising budget is the amount of money a company is willing to allocate to accomplish its marketing objectives. It is Read article →
After-sales service is the services received after the original goods or services have been paid for and/or delivered. Often this service is provided as part of a warranty or guarantee scheme.
After-sales service is the services received after the original goods or services have been paid for and/or delivered. Often this service is provided as part of a warranty or guarantee scheme.
The agent is part of the distribution channel. An agent is effectively a wholesaler who represents buyers and sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.
The agent is part of the distribution channel. An agent is effectively a wholesaler who represents buyers and sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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