RAG, short for Retrieval-Augmented Generation, is an AI architecture that combines retrieval of relevant information with answer generation. In other words, the model does not respond only from what it ...
RAG, short for Retrieval-Augmented Generation, is an AI architecture that combines retrieval of relevant information with answer generation. In other words, the model does not respond only from what it Read article →
RNG (random number generator) is the system behind critical hits, loot drops, shuffles, spawns, and procedural maps. The mechanics are simple - the design work is not: good RNG creates ...
RNG (random number generator) is the system behind critical hits, loot drops, shuffles, spawns, and procedural maps. The mechanics are simple - the design work is not: good RNG creates Read article →
Return on Investment (ROI) is a financial metric used to evaluate the profitability or efficiency of an investment. It measures the return (profit or loss) relative to the cost of ...
Return on Investment (ROI) is a financial metric used to evaluate the profitability or efficiency of an investment. It measures the return (profit or loss) relative to the cost of Read article →
Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on ...
Demand-side platforms (DSPs) are utilized to automate the bidding for ad impressions, a process that takes place in real-time within the small window of time between a prospect landing on Read article →
ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can ...
ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can Read article →
Rug Pull A rug pull is the kind of situation where the developers not only leave a project behind but take the money of the investors as well. What does ...
Rug Pull A rug pull is the kind of situation where the developers not only leave a project behind but take the money of the investors as well. What does Read article →
Definition: Rep Firm is an Ad Sales Partner having expertise in single-site sales. Information: Site representation firms (or rep firms) work as a marketing sales structure that has been outsourced. They emphasize better traffic and reputable sites. ...
Definition: Rep Firm is an Ad Sales Partner having expertise in single-site sales. Information: Site representation firms (or rep firms) work as a marketing sales structure that has been outsourced. They emphasize better traffic and reputable sites. Read article →
Definition A file containing the details of rates for different options regarding ad placement. Information Despite a rate card listing charges for ads, it would be wrong to say that it contains inflexible price details. The rate ...
Definition A file containing the details of rates for different options regarding ad placement. Information Despite a rate card listing charges for ads, it would be wrong to say that it contains inflexible price details. The rate Read article →
Definition: Recommended by the IAB, these are the big, rectangular-shaped banner formats. Information: Particularly, the recent rectangular-shaped ad formats comprise: 300 x 250 IMU (Medium Rectangle) 250 x 250 IMU (Square Pop-up) 240 x 400 IMU (Vertical ...
Definition: Recommended by the IAB, these are the big, rectangular-shaped banner formats. Information: Particularly, the recent rectangular-shaped ad formats comprise: 300 x 250 IMU (Medium Rectangle) 250 x 250 IMU (Square Pop-up) 240 x 400 IMU (Vertical Read article →
Definition Generally, it is a link between two websites based on a contract among the website proprietors for exchanging links. Information Reciprocal links result when two or more website owners agree to link their sites. They are ...
Definition Generally, it is a link between two websites based on a contract among the website proprietors for exchanging links. Information Reciprocal links result when two or more website owners agree to link their sites. They are Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.






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This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…