Rep Firm is an Ad Sales Partner having expertise in single-site sales.
Site representation firms (or rep firms) work as a marketing sales structure that has been outsourced. They emphasize better traffic and reputable sites. The contestants should hold a considerable ad inventory in order to justify representation as there is an immense focus on individual sites. They often demand exclusive representation as well.
Helpful Articles to Understand Rep Firm:
Ad Networks and Rep Firms: Know the Difference
ClickZ (November 6, 2000)
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