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Glossary

Definition Ad placements might be shown on any of the pages of a specific website in this ad buying option. Information Marketers often do not demand a preferred place for ads because they are looking for lower ...

Definition Ad placements might be shown on any of the pages of a specific website in this ad buying option. Information Marketers often do not demand a preferred place for ads because they are looking for lower Read article

Definition Ad buying feature in which ad placements might be shown on any page on a website within an ad network. Information Marketers in run-of-network marketing often do not demand ad placements because they are seeking lower ...

Definition Ad buying feature in which ad placements might be shown on any page on a website within an ad network. Information Marketers in run-of-network marketing often do not demand ad placements because they are seeking lower Read article

Definition The percentage of profit or loss made on the invested money. Information For instance: $200 profit / $1000 investment = 20% ROI Theoretically, return-on-investment is easy to understand. Practically, you might face difficulty in understanding it ...

Definition The percentage of profit or loss made on the invested money. Information For instance: $200 profit / $1000 investment = 20% ROI Theoretically, return-on-investment is easy to understand. Practically, you might face difficulty in understanding it Read article

Definition As compared to earlier conventional formats, Rich Media provides an enhanced user experience. Information It is not an easy task to define rich media. The new formats are being regularly introduced and old formats starts losing ...

Definition As compared to earlier conventional formats, Rich Media provides an enhanced user experience. Information It is not an easy task to define rich media. The new formats are being regularly introduced and old formats starts losing Read article

Definition The total days in which an affiliate can expect to gain a conversion commission (lead or purchase) through a referred website visitors. Information If 45 return days are promised by an affiliate program, the advertiser can ...

Definition The total days in which an affiliate can expect to gain a conversion commission (lead or purchase) through a referred website visitors. Information If 45 return days are promised by an affiliate program, the advertiser can Read article

Definition Generally, it is a link between two websites based on a contract among the website proprietors for exchanging links. Information Reciprocal links result when two or more website owners agree to link their sites. They are ...

Definition Generally, it is a link between two websites based on a contract among the website proprietors for exchanging links. Information Reciprocal links result when two or more website owners agree to link their sites. They are Read article

Definition: Recommended by the IAB, these are the big, rectangular-shaped banner formats. Information: Particularly, the recent rectangular-shaped ad formats comprise: 300 x 250 IMU (Medium Rectangle) 250 x 250 IMU (Square Pop-up) 240 x 400 IMU (Vertical ...

Definition: Recommended by the IAB, these are the big, rectangular-shaped banner formats. Information: Particularly, the recent rectangular-shaped ad formats comprise: 300 x 250 IMU (Medium Rectangle) 250 x 250 IMU (Square Pop-up) 240 x 400 IMU (Vertical Read article

Definition A file containing the details of rates for different options regarding ad placement. Information Despite a rate card listing charges for ads, it would be wrong to say that it contains inflexible price details. The rate ...

Definition A file containing the details of rates for different options regarding ad placement. Information Despite a rate card listing charges for ads, it would be wrong to say that it contains inflexible price details. The rate Read article

Definition: Rep Firm is an Ad Sales Partner having expertise in single-site sales. Information: Site representation firms (or rep firms) work as a marketing sales structure that has been outsourced. They emphasize better traffic and reputable sites. ...

Definition: Rep Firm is an Ad Sales Partner having expertise in single-site sales. Information: Site representation firms (or rep firms) work as a marketing sales structure that has been outsourced. They emphasize better traffic and reputable sites. Read article