advertising

Permission Marketing

Definition: Permission marketing refers to marketing focused on retaining consumer permission to acquire information through a company. Information: Seth Godin invented and familiarized the term permission marketing that is the contrast of conventional interruption marketing. Permission marketing confers to the ...

Media Kit

Definition: To assist potential customers in analyzing marketing options, Media Kit is a resource built by a marketer. Information: Data regarding ad sizes/formats, rates, targeting options, case studies, audience profiles, contact information, and other things that assist ...

Interstitial Ads

Definition: The advertisement that shows up when browsing between two pages. Information: A pop-up ad is the most encountered form of interstitials. A more intrusive full-page ad is becoming famous which prevents the viewer from looking at ...

Impression

Definition: When a web-based ad is shown for once. Information: Because no standardized manner of counting impressions exists, the above definition might be an over-generalization. The total amount of divergences can lead to huge ratios of discrepancies, ...

Geo Targeting

Definition: Geo-targeting refers to a technique for identifying a website visitant’s position to render position-based content or commercials. Information: Every visitant’s network pairs up with an IP address that shows its distinct spot. The initial three figures ...

Above The Fold

Definition: The part of a webpage that can be seen without a scroll down. Information: Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up ...

Ad Space

Definition: The area that is vacant for commercials on a Web page. Information: Web design did not account for Ad space (or “ad real estate”) in the initial time. Now, it is one of the significant sources ...

Pop-under Ads

Definition: The ads that show on the webpage behind the present web browser. Information: Pop-up ads and pop-under ads are a little similar in nature. Although pop-up ads appear and are shut down swiftly, whereas pop-under ads ...

Pop-up Ad

Definition The advertisement which shows in a new browser window. Information There are different varieties of pop-up windows. In a standard web window, they come with the features of minimizing, closing, and maximizing. Pop-up ads are disliked ...

Run of Site (ROS)

Definition Ad placements might be shown on any of the pages of a specific website in this ad buying option. Information Marketers often do not demand a preferred place for ads because they are looking for lower ...

Self-Serve Advertisement

Definition: It is the advertising that may be bought without the help of a salesperson. Information: Self-serve advertising is generally interlinked with text marketing and micro-advertising campaigns. Both of these terms are not identical, but some of ...

Advertising Network

Definition of advertising network A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys. Information about advertising network Advertising networks provide a way for ...

Trick Banner

Definition: A trick banner refers to a banner ad that tries to trick individuals into clicking by faking operating system messages. Information: Trick banners strive to succeed over “banner blindness” and “banner baggage” by concealing the truth ...

Surround Session

Definition: A surround session refers to an advertising pattern through which a visitant views ads from a single advertiser during an entire site visit. Information: The New York Times has launched a surround session using an online platform. This ...

Sponsorship

Definition: Sponsorship refers to the advertising aiming to institute a more profound connection and alliance among the advertiser and the publisher, including organized beyond-the-banner positions. Information: There are several different instances of sponsorships that unfold distinct advertising ...