Device farms are a form of mobile ad fraud in which fraudsters manually simulate user interactions, such as clicks, app installs, and other engagement activities, to fabricate the appearance of ...
Device farms are a form of mobile ad fraud in which fraudsters manually simulate user interactions, such as clicks, app installs, and other engagement activities, to fabricate the appearance of Read article →
Fraud has been a persistent issue throughout history, evolving with the advancement of technology, globalization, and the rise of complex financial systems. Today, fraud affects individuals, businesses, and governments alike, ...
Fraud has been a persistent issue throughout history, evolving with the advancement of technology, globalization, and the rise of complex financial systems. Today, fraud affects individuals, businesses, and governments alike, Read article →
Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which ...
Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which Read article →
Link juice, a fundamental concept in SEO (Search Engine Optimization), refers to the value or equity passed from one webpage to another through hyperlinks. This concept plays a crucial role ...
Link juice, a fundamental concept in SEO (Search Engine Optimization), refers to the value or equity passed from one webpage to another through hyperlinks. This concept plays a crucial role Read article →
A blacklist, also known as a blocklist, is a list of entities that are denied access or privileges to a certain service, system, or network due to malicious activity, non-compliance, ...
A blacklist, also known as a blocklist, is a list of entities that are denied access or privileges to a certain service, system, or network due to malicious activity, non-compliance, Read article →
In its broadest definition, a bot is an autonomous program designed to perform specific tasks online. Initially created for simple functions, bots have evolved to handle more complex tasks, which ...
In its broadest definition, a bot is an autonomous program designed to perform specific tasks online. Initially created for simple functions, bots have evolved to handle more complex tasks, which Read article →
Mobile malware is harmful software designed to infiltrate mobile phones and tablets through ads or apps. Its purposes include stealing sensitive data, misusing device functions, holding the device for ransom, ...
Mobile malware is harmful software designed to infiltrate mobile phones and tablets through ads or apps. Its purposes include stealing sensitive data, misusing device functions, holding the device for ransom, Read article →
In the ever-evolving landscape of mobile applications, Software Development Kits (SDKs) play a crucial role in enabling developers to create robust, feature-rich apps efficiently. An SDK provides a set of ...
In the ever-evolving landscape of mobile applications, Software Development Kits (SDKs) play a crucial role in enabling developers to create robust, feature-rich apps efficiently. An SDK provides a set of Read article →
In a digital world where data protection and privacy are becoming increasingly important, the need for proper management of user consent is increasingly discussed. A Consent Management Platform (CMP), or ...
In a digital world where data protection and privacy are becoming increasingly important, the need for proper management of user consent is increasingly discussed. A Consent Management Platform (CMP), or Read article →
A "prompt" is, simply an input, a correctly inserted question/query or instruction to AI or other algorithms (e.g. chatbots). By correctly "prompting" you (or let's say not you but the ...
A "prompt" is, simply an input, a correctly inserted question/query or instruction to AI or other algorithms (e.g. chatbots). By correctly "prompting" you (or let's say not you but the Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.










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Jeff commented on: MoM
Clear and well structured explanation of the MoM metric. I especially like how the examples make the calculation…Finley commented on: Icons8: The Platform That Actually Broke the Icon Curse
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It’s exciting to see the call for marketing services for festivals in Malta! Festivals are an excellent opportunity…Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…