A website is a concept that is used in many different areas of life and technology. Its definition and use varies according to context, from literature and paper books to ...
A website is a concept that is used in many different areas of life and technology. Its definition and use varies according to context, from literature and paper books to Read article →
SEO-friendly URLs are web addresses that are search engine optimized and easy for users to understand. Appropriately crafted URLs improve the chances of higher search rankings and make it easier ...
SEO-friendly URLs are web addresses that are search engine optimized and easy for users to understand. Appropriately crafted URLs improve the chances of higher search rankings and make it easier Read article →
The term "clickbait" is composed of the English words "click" and "bait". It refers to irresistible headlines, teasers, or preview images that use emotive or sensationalist wording to pique the ...
The term "clickbait" is composed of the English words "click" and "bait". It refers to irresistible headlines, teasers, or preview images that use emotive or sensationalist wording to pique the Read article →
Advertorial is a hybrid form of advertising and editorial content that combines a promotional message with the style and tone of a regular article. The word itself is a combination ...
Advertorial is a hybrid form of advertising and editorial content that combines a promotional message with the style and tone of a regular article. The word itself is a combination Read article →
FAQs (Frequently Asked Questions) are an effective tool for facilitating communication between you and your customers, readers, or visitors. Often, this section serves as a quick and easily accessible source ...
FAQs (Frequently Asked Questions) are an effective tool for facilitating communication between you and your customers, readers, or visitors. Often, this section serves as a quick and easily accessible source Read article →
Email has revolutionized how we communicate, offering tools that streamline correspondence, improve efficiency, and safeguard privacy. Among these tools is BCC, or Blind Carbon Copy, a feature often misunderstood or ...
Email has revolutionized how we communicate, offering tools that streamline correspondence, improve efficiency, and safeguard privacy. Among these tools is BCC, or Blind Carbon Copy, a feature often misunderstood or Read article →
The term "SoMe" stands for "Social Media", which translates to social media. In marketing, it is a broad field that encompasses strategies, activities, and communication on various social media sites ...
The term "SoMe" stands for "Social Media", which translates to social media. In marketing, it is a broad field that encompasses strategies, activities, and communication on various social media sites Read article →
C2B (Consumer-to-Business) is a relatively new and innovative marketing model that turns the traditional business relationship on its head. Unlike more common models such as B2C (Business-to-Consumer) or B2B (Business-to-Business) ...
C2B (Consumer-to-Business) is a relatively new and innovative marketing model that turns the traditional business relationship on its head. Unlike more common models such as B2C (Business-to-Consumer) or B2B (Business-to-Business) Read article →
C2C, or "Consumer-to-Consumer", is a specific business model in which individuals buy and sell products or services directly between themselves without a traditional company or business entering into the transaction. ...
C2C, or "Consumer-to-Consumer", is a specific business model in which individuals buy and sell products or services directly between themselves without a traditional company or business entering into the transaction. Read article →
A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what ...
A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.










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This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…