Author Archives: krcmic.com

5 Best Editors for Developers and Programmers

Each year, many code editors are released or upgraded, making it difficult for developers to pick one. Choosing the right code editor is necessary for your work efficiency and creativity, making this decision even trickier. Many of us might be sticking to the same old code editor one of our bosses or seniors suggested.

But, code editors evolve quickly with new features and upgrades. Therefore, you should always look for the best code editors in the market and adapt to change. The main aspects to look out for in a code editor are speed, flexibility, and user interface.

If you don’t know much about code editors, you might end up with a terrible editor that might cause problems in the long run.

Look at this in-depth guide about the 5 best code editors for programmers and developers to make a wise decision. There’s a bonus for you in the end!

What is a Code Editor?

As a key tool for programmers, a code editor serves as a coding interface for compiling and storing computer code as it is written. In essence, all computer programs are software created using source codes. This source code is inserted into a computer with the help of a source code editor application.

All code editors have various features and cater to a particular programming language. It includes instructions, functions, loops, declarations, and other statements that support developers in curating codes. Formatting checks and copy-paste functions are also part of most code editors.

In this way, the code can be written according to the particularities of the programming language. Programmers may even use a plain text editor to write, edit, and compile source code, especially if they are beginners.

Plain text editors have a simple interface with basic copy-and-paste capabilities and can be used to edit all kinds of programming codes. Programmers that prefer non-standard platforms generally utilize this tool.

Pros

  • Highly customizable
  • Massive plugins support
  • Can support syntax folding and syntax highlighting
  • Supports auto-correction and auto-completion of words and functions
  • The majority of them are open-source and available for free
  • Contain excellent UI and UX
  • Easy to install and use
  • Support split editing
  • Suitable for many programming languages

Cons

  • Code isn’t easy to navigate
  • Debugging the code is difficult
  • Many code editors don’t show hints for syntax errors

What is a WYSIWYG Editor?

WYSIWYG stands for “What you see is what you get.”  It usually refers to a platform where you can drag and drop visuals and web components to design a website’s front and back end. WYSIWYG editors have made it extremely easy to design and edit the website if you want to bring some upgrades during or after the completion of the designing process.

To be more precise, WYSIWYG editors provide you with the same website at the end, which you can see while dragging and dropping visuals. These days, more than 60% of websites are being designed by drag and drop layouts in WYSIWYG editors.

Moreover, the post editor of WordPress also works on the WYSIWYG mechanism because the final layout of the website is the same as the layout you saw while editing the website. The majority of the WYSIWYG editor is free and open-source. However, you will have to pay some amount to use heavy-duty WYSIWYG editors.

Moreover, you can directly validate the code into the console in WYSIWYG editors instead of manually copy-pasting the files to validate.

Microsoft Frontpage was one of the first WYSIWYG editor with a rich interface, it was released in the mid 90’s. After that Dreamweaver came into being in the late 90’s with massive upgrades over the MS Frontpage.

Pros

  • Easy to install
  • Lightweight and quick
  • Suitable for beginners
  • You can design a site with only basic coding skills
  • It helps you learn HTML
  • It helps to make changes in the context
  • It can run on an outdated PC
  • Easy to use
  • It helps you to web publish quickly

Cons

  • The file size produced is large
  • It helps with document structure, not document design
  • It doesn’t help with the SEO of web pages
  • Not suitable for heavy HTML projects

Why Code Editors Were Created? — A Little Background

To understand the modern code editors properly and why they were created, it is necessary to look at their history and where they come from. All earlier codes and programs were written into punched cards, which were made by a mechanism that had a keyboard and punched holes in empty sheets of thin cardboard for the 1’s (and no punch meant 0).

Here is an IBM punch card machine from the early 1970s:

However, this method of writing and editing code was too time-consuming and challenging. Therefore, researchers kept looking for an easy way to write and edit code directly into the computer, and this is why code editors were created.

One of the first code editors was released in 1998 when Macromedia came up with the famous Dreamweaver 1.0 code editor for the first time.

This code editor was mainly developed for front-end development, and the users could toggle between text and WYSIWYG mode in the editor. The Dreamweaver editor was initially launched for Mac OS, but a Windows edition was released in March 1998.

Then came some other code editors like TextMate, Text Wrangler and VIM to transform the coding world and bring us to where we stand today with some of the most advanced code editors.

#1 Visual Studio Code — Best Code Editor for both Beginners and Experts

Visual studio code is an open-source and free code editor made by Microsoft. VSC is robust and lightweight, and it can run even on lower-end Windows, Mac, and Linux devices. It was introduced with integrated support for front-end programming languages, including Javascript, typescript, and Node.js.

Moreover, VSC also has a suitable development environment for other programming languages, including Java, Python, C++, C#, PHP, and Go. It also supports several runtimes, including .NET and Unity.

Installation link: Download

History

Microsoft unveiled Visual Studio Code at the 2015 Build conference on April 29, 2015. Soon afterward, a beta version was launched. This beta version was just for trial, and it wasn’t so effective in compilation and debugging.

Visual Studio Code’s source code was published under the License Agreement, and programmers were given access on GitHub on November 18, 2015. After passing the beta testing, the full version of Visual Studio Code was launched on the internet on April 14, 2016.

The whole of Visual Studio Code’s program code is available on GitHub under the open MIT License, but Microsoft’s versions are proprietary free software.

Reasons to Use

Easy Editing, Building, and Debugging

Visual studio code is a fast source code editor perfect for everyday use. Syntax marking, bracket-matching, auto-indentation, box-selection, variable assignment, snippets, and sorting are all available in VS Code. Moreover, it supports dozens of programming languages. Thanks to its simple shortcut keys and configuration, you can quickly build, edit, and browse your code.

Massive Plugins Support

VSC is an open-source program where you can personalize every function as per your preference and add as many third-party plugins. The plugin support helps you add functions of your choice to meet your end needs.

Suitable for Both Front-End and Back-End Development

VS Code has enhanced built-in functionality for Node.js coding, including JavaScript and TypeScript, and is driven by the same core tech as Visual Studio. More tools and languages like JSX/React, HTML, CSS, SCSS, Less, and JSON are all well-represented in VS Code. This is why VS Code is one of the favorite editors of both front-end and back-end developers.

Easy to Use and Robust Architecture

Visual Studio Code blends the greatest of internet, native, and language-specific solutions in its robust architecture. VS Code uses Electron to mix web tools like JavaScript and Node.js with native app performance and overall efficiency. Moreover, the easy-to-use interface, compilation, and debugging methods of VS code are also helpful for programmers and developers.

Open-Source and Free of Cost

Visual studio code is an open-source code e, and this means that you can help the owners to make this editor better. Moreover, it is also free of cost, unlike some other code editors with the same plugins and features.

Reasons to Avoid

  • Heavy Memory Consumption: Being an electron application, Visual studio code uses more memory in both RAM and CPU, causing the CPU and processor to die a slow death and become weak over time.
  • Hard to Disable plugins: Some of the plugins like telemetry are very hard to disable and might cause the VS code to crash.

Supported Plugins

Bracket Pair Colorizer

This VS code plugin matches similar lines and brackets in your code with the same color. When dealing with nested and stacked components, classes, or methods, they all contain brackets and parentheses. This helps to edit and debug the code efficiently and quickly.

Settings Sync

This plugin helps you save all your VS code settings, extensions, and preferences on Github. This helps you to keep your settings safe even if there are some issues with your code editor

SVG Viewer

This plugin helps you view SVG files as images in the code editor instead of just text.

Better Comments

Better comments help you write human-understandable comments in different parts of the code. This plugin comes in handy when multiple people work on the same code and need to collaborate.

Double slash (//) is used to add comments in the code. The compiler and debugger can not read these comments, so they don’t affect the compiling speed and efficiency of the code.

Import Costs

The import costs plugin comes in handy when working on a powerful front-end or node project. When you have to call a node module, this extension will show the size of the module to help you determine which one is better.

To-Do Highlight

This plugin highlights any to-do style comments so they will be easy to navigate during the final review.

Icons

You may use Icons to add helpful icons to distinguish between files and directories. This makes your code more accessible, making it easy to collaborate in groups, return to coding after a break, or make the coding more enjoyable.

Import Cost

As its name suggests, import cost lets you see the size of an import package. As a result, you can import less space-consuming packages in the code and make the overall size of the code small.

Peacock

Peacock is quite a little plugin that helps you change the colors of your VS code environment. It enables you to identify each application window if you are working on different windows spontaneously. Moreover, changing colors can help you bring something new to your application and doesn’t let you feel bored during long coding sessions.

Shortcuts of Visual Studio Code

  • Quick Fix

Button: Ctrl + .

Result: VS code has the built-in function to rectify small mistakes in the code. For example, if you forgot to close the parentheses or put a semicolon (;), this shortcut will automatically fix the mistake.

  • Show a Function’s Signature

Button: Ctrl + Shift + Space

Result: Programmers and developers usually forget the signatures of even the most used functions. Therefore, this shortcut helps them see parameter hints for a function’s signature.

  • Open a File

Button: Ctrl + P

Result: Opens a specific file from a massive project that contains multiple files.

  • Change the Names

Button: Ctrl + Shift + L 

Result: This shortcut helps you to change the name

  • Toggle Sidebar

Button: Ctrl + B

Result: This shortcut helps you hide the sidebar when you aren’t using it and show it when you need it.

  • Cut White Spaces

Button: Ctrl + K + X

Result: This shortcut lets you cut the white spaces at the end of lines to make the code easy to understand.

  • Add Cursors to All Matching Selections

Button: Ctrl + Shift + L

Result: Select a text and use this shortcut key to add the cursor to all the matching selections. Then, you can change the selection command once, and the whole matching selection commands in the files will be changed.

  • Go to a Specific Line

Button: Ctrl + G

Result: This command can be used to navigate to a specific line. Just type this command and enter the line number, and the cursor will directly jump to that line.

  • Shutdown All Running Editor Tabs

Button: Ctrl + K+ W

Result: If you have run several editor tabs while writing or editing your code, this command will help you clear all the running editor tabs.

  • Detect Programming Language

Button: Ctrl + K and then M

Result: The VS code detects the language of the code by checking the extension. However, it can sometimes detect bad language due to unsupported extensions. You can use this shortcut to let the editor detect the correct programming language.

  • Fold Code Block

Button: Ctrl + Shift + [

Result: If you want to focus on a specific code block while writing, editing, or debugging, this command will help you fold all the other code blocks to keep your senses in a particular block.

#2 NotePad ++ — Best for Light-Weight Coding Projects

The code editor Notepad++ is quite famous. One of the reasons for its popularity is that it is open-source software that is free and GPL-licensed. However, due to its simple and easy-to-use interface, it is one of the favorite editors of most programmers and developers. It doesn’t try to replicate VS Code or any other code editor.

Those who aren’t much familiar with coding will find everything they want in this editor. Not only for newbies but developers of all levels, Notepad++ is a fantastic, easy-to-use solution. Moreover, due to its lightweight, it can smoothly run on many lower-end devices, making it unique.

Installation Link: Download

History

Notepad++ was first introduced back in September 2003 by Don Ho. Ho used an old-school Java editor for programming, but due to his poor experience, he started to build a text editor written in C++.

Notepad++ was initially launched as a Windows-only software on SourceForge on November 25, 2003.

It’s modeled on the Scintilla editor element, and it’s built-in C++ with just Win32 API calls and the STL to improve efficiency and minimize program size.

US-based open-source initiative hosts were needed in January 2010 to prohibit entry to Cuba, Iran, North Korea, Sudan, and Syria to meet the US regulations.

In June 2010, Notepad++ stepped out of US legal boundaries by publishing a copy on TuxFamily, in France, protesting what the creator saw as a breach of the available and open-source software (FOSS) concept. Until 2015, several Notepad++ community services (such as the forums and bug tracker) were hosted on SourceForge. 

Reasons to Use

Editor for Everyone

Notepad++ is one of the lightest code editors on the internet. In 2022, it can run on a Pentium 4. Moreover, other hardware and software requirements are even lower than today’s standard RAM, ROM, and storage sizes. It is available for free, and the file is a mere 51 MB.

Customizable GUI

The graphical user interface of Notepad++ is entirely customizable. You can set up the whole GUI according to you and make coding more accessible and fun.

Huge Plugin Support

Despite being so lightweight and space-efficient, Notepad++ has a big room for plugins. You can add multiple plugin options to your editor and increase its functionality. However, keep in mind that adding a plugin will make the editor heavier.

Syntax Highlighting

The syntax highlighting feature of Notepad++ makes it the favorite editor for newbies. As a beginner, every developer and programmer faces issues with correct syntax. However, Notepad++ highlights incorrect syntax and makes it easier for you to rectify your mistakes.

Multi-Language Support

Along with multi-language support, this editor also gives a multi-view option to let you see through different windows. It makes coding even easier.

Reasons to Avoid

  • The written code may look confusing at the first sight
  • There is no option to compile code

Supported Plugins

Auto Indent

This plugin helps the coder make the code readable for other people. The indented code is often easy to read and understand for somebody who hasn’t written the code. On the other hand, jangled code is hard to read and not neat.

Autosave

This plugin can be a life-saver at times. Just in case you are coding,  you haven’t saved your code in the source file, and your PC turns off, this plugin can help you retrieve your code back. Moreover, you can also select the autosave time interval, e.g., 5-minutes or 10-minutes.

Compare

This simple plugin lets you see the difference between two code files by comparing them.

X-Brackets Lite

This plugin lets you complete an open bracket character. Not completing the bracket can cause problems during the compiling of code, and this plugin automatically completes and closes the open bracket.

Snippet Plugin

The snippet plugin comes in handy to add multiple most-used snippets to make their coding experience easier and more fun. If you use this plugin, you won’t need to memorize complex code structures and syntaxes.

Shortcuts of Notepad++

  • Switching

Button: Ctrl + T

Result: If you want to switch lines with one another to make the code look more manageable and efficient, you can use this shortcut.

  • Block Comment

Button: Ctrl + Shift + K

Result: This shortcut helps you block a comment so that it won’t cause problems during the compilation.

  • Launch CallTip ListBox

Button: Ctrl + Space

Result: If you have forgotten the signature of a function or method while writing the code, this shortcut can help you launch the CallTip ListBox to solve this problem.

  • Launch Function Completion Listbox

Button: Ctrl + Shift + Space

Result: You can use this shortcut key to launch the function completion Listbox when the function has ended.

  • Incremental Search

Button: Ctrl + Shift + l

Result: Using this shortcut key, you can progressively search for and filter through text. Incremental search saves a lot of time and effort.

  • Trim Trailing

Button: Alt + Shift + S

Result: If you add two terms to a function and the terms have trailing spaces, this shortcut will trim that trailing space and also save it.

  • Hide the Lines

Button: Alt + H

Result: The line hiding shortcut comes in handy when you don’t want your code to get copied or stolen. Moreover, hiding lines won’t affect the final results; the compiler can still read the hidden lines.

  • PHP Help

Button: Alt + F1

Result: If you are stuck somewhere in the code and don’t know the algorithm to apply or the way forward, this shortcut can help you find the way out with PHP.

#3 PSPad – Best for Quick Code Editing

PSPad is a code editor that is available for free. PSPad is available for only Windows. This code text editor is suitable for those who deal with text format. It also includes a grammar checker and a variety of customization features.

Build websites – as a web publishing assistant, PSPad offers a variety of time-saving features. PSPad collects and decodes compiler results, incorporates external help files, checks editions, and more for those who want an excellent code editor.

PSPad does not require any modification after downloading, and it is ready to use right away. With syntax highlighting, the editor covers various file formats and languages. Macros, clip files, and templates are also available to manage repetitive processes.

Installation Link: Download

History

PSPad first came out in 2001. It was made by Czech developer Jan Fiala, especially for Windows. Since its release, it has had many useful features such as syntax highlighting and Hex editing.

The developer of this editor made it highly portable because it does not need any installation. You can just download this editor, run it and start coding.

Reasons to Use

Supports Many Programming Languages

Despite being a lightweight editor, PSPad can support several programming languages. You can write codes in both front-end and back-end development languages. Other common supported languages include Fortron, Cobol, C++, C, Java, Javascript, PHP, Python, etc.

Built-in Templates

The PSPad editor includes templates and layouts for many programming languages. These layouts don’t need to be added remotely. These templates can assist you in creating an application. You can have immediate access to a programming language’s methods and syntax. This feature is only available for commercial editors, but PSPad provides it free.

Spell Check

We ignore the spelling of things when writing since we know predictive text and auto-correct will spot and fix our errors. Likewise, the spelling check feature in the PSPad editor allows you to find and underline your misspelled words.

However, you must first acquire a relevant language dictionary from the PSPad text editor’s official site and add it to your installer.

Color Codes

If you’re creating a UI from a program using computer languages, you’ll need to add color codes to the program to use various shades. Every shade has its code. Coders often look up the color names on Google and then look for the corresponding codes for seeing color codes.

However, this procedure is eased with the integrated color code inserting functionality in the PSPad editor.

Built-in Command Line Execution Function

The PSPad editor has a built-in command-line execution feature. You don’t have to launch the command prompt directly if you want to run any command or program with it. You may run your code using the built-in command prompt.

Reasons to Avoid

Crashing Error: The editor sometimes crashes without any warning.

Not Many Modification Options: In part, the modification options provided by modules are not as extensive as those provided by other editors.

Supported Plugins

Any Tag Close

This extension can help you automatically close HTML, XML, XSL, and some other arbitrary pair tags.

ASCII Set Generator

This extension helps you to generate printable sets of ASCII characters. Moreover, it can generate characters from 32 to 255 used for font design and testing. You won’t have to go through a long list of ASCII codes.

Insert SQL Statement

It connects to a database and puts a code block (ASP/VBScript syntax) into the current content depending on the column names of the specified table. This is an easy method to insert SQL statements with less time and effort.

Count Words

Counts the number of words in the current document or code’s chosen text. Moreover, this plugin doesn’t work with old builds of the PSPad. Therefore, make sure you have the latest version of this code editor.

Create Tag

Using this plugin, the term to the left of the pointer is converted to a tag, and the pointer is moved between both. There is no ending tag inserted if the term finishes with a space. An XML/XHTML styled non-closing tag is inserted if the term ends with a “.”

Shortcuts of PSPad

  • Select-String

Button: Ctrl + Shift + ‘

Result: This keyboard shortcut only selects the strings in ordered sequences from the whole code. After the selection, you can edit or remove the strings.

  • SelMatchBracket

Button: Ctrl + Shift + M

Result: This shortcut enables the bracket matching feature of the PSPad. This syntax highlighting feature highlights the same sets of brackets or parentheses in languages like Java, JavaScript, and C++.

  • Open in Hex Editor

Button: Shift + Ctrl + O

Result: This shortcut opens the code in the hex editor. While in the hex editor, you can manipulate, add or remove any fundamental binary data.

  • Indent Block

Button: Shift + Ctrl + L

Result: This shortcut can help you insert the block indent at a suitable place in the code. Block indent is a dependent clause or loop in a code indented to make it simpler to understand and execute.

  • Matching Bracket

Button: Ctrl + M

Result: This shortcut can help you find the matching bracket. Place the cursor on a bracket and then press Ctrl + M to see all the matching brackets and edit or remove them.

  • Code Explorer Window

Button: Shift + Ctrl + E

Result: Hit this shortcut to open the code explorer window and see all the objects in your code, including their procedures, methods, and properties.

  • Word Wrap Lines

Button: Ctrl + W

Result: The use of this shortcut allows you to start a new line when the last line is complete such that each line fills inside the viewing window, enabling text to be viewed from top to bottom without having to scroll horizontally.

  • Clipboard Monitor Window

Button: Alt + M

Result: This shortcut can help you open the clipboard monitor window. This window has a copy of every single bit of data in the code, and you can access it for easy editing and making the code more efficient.

#4 Eclipse – Best for Java Developers

Eclipse is a free and open-source editor that both newbies and experienced coders can use. The Eclipse began as a specialist Java editor, but it now provides several features due to many plugins and add-ons.

Eclipse’s basic version includes Java and Plugin Developer Tooling, developer and debugging tools, and GIT/CVS compatibility. Moreover, several additional packages are available, including tools for graphing, modeling, analyzing, testing, and creating graphical user interfaces.

The Eclipse Enterprise Client provides users with access to a vast collection of modules and information created by a growing group of developers and programmers.

Installation Link: Download

History

To support the creation of Eclipse as an open-source code editor, a collaboration with a panel of stewards was founded in November 2001. At that time, IBM was expected to invest roughly $40 million in making the Eclipse code editor.

Borland, IBM, and some other big names were the founding members. In the last quarter of 2003, the number of stewards had risen to about 80. The Eclipse Foundation was founded in January 2004.

The OSGi Service Platform requirements were chosen as the execution framework in Eclipse 3.0 (launched on June 21, 2004).

On April 26, the Association for Computing Machinery awarded Eclipse with the 2011 ACM Software Award.

Reasons to Use

Tons of Plugins

There are several plugins available for Eclipse. Moreover, the users may create their unique Plugin Development Environment (PDE) with Eclipse. With time, the launch of new and advanced plugins has made Eclipse extremely powerful.

You can customize the whole editor according to your needs with different plugins. However, make sure to check the specs of the plugin because they can make the Eclipse run slow if you don’t have an advanced PC.

Supports Modeling

The best part about the Eclipse is that it supports modeling and makes the whole programming experience easy and less time-consuming. With modeling, you can make the classes, packages, and associations and represent them with their graphics. If you have to work on a lengthy code, modeling can substantially bring down the effort and consumption of time.

Good for Heavy Coding

The interface and architecture of Eclipse are designed to facilitate heavy coding and massive projects. So, if you or your team are handling a massive project, it would be easier to work on Eclipse than on any other code editor.

Moreover, a wide choice of plugins is why this code editor is ideal for heavy coding and large projects.

Supports JDK

JDK (Java Development Kit) is made and distributed by Java. It includes the Java and java machine specifications and helps code a Java application by suggestions and debugging. Eclipse is the ideal code editor to integrate JDK and make your Java coding journey easier.

Automatic Error Reporting

The eclipse editor has a built-in feature that enables automatic error reporting. It highlights the syntax, class, or any other error in the code even before compiling so you can fix it right away and save your time. This feature comes in handy during long coding sessions where a single mistake can cost you time.

Reasons to Avoid

Slow Performance: Due to a lot of plugins and insufficient memory allocation, the performance and speed of the editor are compromised.

Supported Plugins

Spot Bugs

As its name suggests, it is an open-source plugin that finds out bugs in Java code. The coder’s community maintains this plugin, and it scans your code through a pattern of 400 different bugs. Along with scanning for multiple bugs, this plugin also suggests solutions to these bugs.

Maven

Apache Maven is a project object model (POM)-based computer program management and analysis tool. The plugin allows you to manage any Java-based program’s development, debugging, and reporting from a single location.

Tabnine

Tabnine is an AI auto-completion tool that assists programmers in writing better and quicker code. Tabnine combines millions of open source applications with the backdrop of your code to provide code recommendations as you write.

CodeMix 3

If you’re seeking to make web applications and layouts, CodeMix is an excellent place to start. It introduces several VS Code functions to Eclipse, allowing you to build in multiple frameworks from within Eclipse. Additional features, like e-learning programs, are also accessible right in your IDE.

Groovy Development Tools (GDK)

The Groovy software program is much more complex than just an Eclipse plugin, but it’s worth knowing as a program in developing comprehensive testing in your code editor. GDT has heavy code editor capabilities with operators, tools, material assistance, testing, restructuring, and indexing.

Shortcuts of Eclipse

  • Search Class in the Code

Button: Ctrl + Shift + T

Result: This plugin can help you find out and distinguish classes even in a complex Java code. This plugin can find classes from both Jar and the application.

  • Find Resource File Including Config XML Files

Button: Ctrl + Shift + R

Result: It works the same as the search class in the code plugin. However, the functionality of this plugin isn’t limited to Java only. But you can find other files, including XML, configs, and many others.

  • Quick Fix

Button: Ctrl + 1

Result: This shortcut can help you fix minor errors like missing semicolons or any import errors in the blink of an eye.

  • Organize Imports

Button: Ctrl + Shift + O

Result: Another Eclipse keyboard shortcut for repairing lost imports is this one. This is especially useful if you’re copying and pasting code from some other file and need to import all variables.

  • Toggle Between Supertype and Subtype

Button: Ctrl + T

Result: To toggle between supertype and subtype, it is always better to use this direct shortcut and save your time.

  • Search for References

Button: Ctrl + Shift + G

Result: This shortcut looks for references to the particular procedure or variable in the whole code.

  • To Add Javadoc

Button: Alt + Shift + J

Result: Instead of manually adding Javadoc in the Java source file, you can use this shortcut and save time.

  • Auto-Formatting

Button: Ctrl + Shift + F

Result: Formatting is one of the least favorite parts for every coder. However, you can use this plugin to avoid the hassle and auto-format.

#5 TextWrangler – Best Code Editor for Beginners

TextWrangler is one of the most popular Macintosh freeware text and code editors. This program was started primarily for the requirements of Web editors and computer programmers, and it includes several high-performance functions for word processing, finding, and modification.

TextWrangler’s best-in-class features, such as grep pattern recognition, browse and replace throughout multiple documents, feature navigation, and syntax coloring for a variety of open source languages, including code folding, FTP, and SFTP open and save, AppleScript, and much more, are all accessible through an interactive design.

Installation Link: Download

History

In 2003, Bare Bones released TextWrangler, a professional text editor with an upgraded version of BBEdit Lite, but it was never updated. Later, TextWrangler 2.0 was launched free of cost. In 2016, BBEdit 11.6 included a free version that mirrored TextWrangler’s features, and Bare Bones discontinued TextWrangler support and assistance in 2017.

TextWrangler, like BBEdit, is a simple text editor with the limited format and styling choices.

Reasons to Use

Syntax Highlighting

The syntax is one of the most challenging things to remember for any coder. However, the text wrangler makes it easier for you with its built-in syntax highlighting feature. Moreover, it will also suggest the correct syntax against the highlighted one.

Easy to Use and Install

Text wrangler is a free-to-use code editor that can easily download from the official website. Moreover, it is incredibly lightweight, and you won’t have to wait too long to install it. Other than that, the whole editing experience with this editor is like a walk in a park.

Lightweight

This code editor is extremely lightweight if you use it without any heavy plugins. It can even run on outdated Mac PCs and laptops. However, it is recommended to use it on an average specs PC for smooth operation.

 Auto-Completion

Auto-completion is a very useful feature coder always crave. Auto-completion lets you insert functions and classes in a blink while minimizing typing or syntax errors. This feature comes in handy when working on a massive project where a single second of delay can be costly.

Reasons to Avoid

  • Lack Of Features: The TextWrangler isn’t well-equipped like some of its rivals
  • No Plugins Support: TextWrangler does not support any plugin

TextWrangler Shortcuts

  • Cycle through Windows

Button: CMD + ‘

Result: If you are coding on multiple windows spontaneously, this shortcut will quickly help you cycle through them.

  • Find Misspelled Words

Button: CMD + ;

Result: Misspelled words can disturb your code editing process. Therefore, it is better to find and correct them with this shortcut.

  • Hard Wrap

Button: CMD + \

Result: This shortcut is used to Hard Wrap, the code text in the editor.

  • Open Counterpart

Button: CMD + Opt-Up-Arrow

This shortcut is used to open the counterpart of the selected class or function

  • Set Breakpoint

Button: CMD + Shift + L

Result: Setting a breakpoint is one of the experts’ most popular debugging techniques. Breakpoint means the point where you want to stop the debugger execution.

  • Increase or Decrease Paragraph Indent

Button: CMD + Ctrl + Right-Arrow (For Increase)

CMD + Ctrl + Left-Arrow (For Decrease)

Result: These shortcuts increase or decrease the paragraph indent of the code lines.

Some Bonus Code Editors

We did intense background research while compiling our list of the five best code editors for developers and programmers. We evaluated every editor against specific benchmarks and only chose the top 5. However, we had to leave some editors out with a heavy heart due to the limitation of choices.

You can say that the below-mentioned code editors are the runner-ups that almost made it to our list. Here are those options:

#1 Sublime Text

The sublime text almost made it to our list, but due to its limited support of languages. This code editor is designed to handle massive coding files and projects. You can run a 7 MB file or 200,000 lines.

Installation link: Download 

Supported Languages: Python, C#, C++, and more

Supported OS: Windows, Mac, Linux

Price: Free

Best For: People with heavy coding tasks

#2 Atom

Atom is a powerful text editor with real-time collaborative capabilities. Teletype, which is still in beta, allows developers to collaborate on code.

This code editor also supports cross-platform input, allowing employees to navigate several computer systems.

Installation Link: Download

Supported Languages: PHP, Java, C language, C++, HTML, COBOL, and more

Supported OS: Linux, MacOS, Windows

Price: Free

Best For: People who like to use shortcuts during coding

#3 Text Mate

TextMate is a simple and easy-to-use text editor. This code editor creates a simple text file by default when you make a new file. Users then choose what sort of document they want to create.

If you frequently deal with a specific language, you may set the default file format to your most commonly used document format to save effort and time.

Installation Link: Download

Supported Languages: Applescript, Python, Java, CSS, PHP, and more

Supported OS: MacOS

Price: Free

Best For MacOS users

How are Code Editors Different from IDE And Text Editors?

Simple text editors have fewer features than code editors. Syntax highlighting and auto indentations aren’t available in simple text editors.

Also, there is a difference between code editors and IDE. For example, debugging features, sample code, and other technical features are included in IDEs to assist programmers, while code editors assist programmers in coding only. It identifies keywords and syntax problems as per computer and programming languages.

How to Choose the Best Code Editor?

Choosing the best coding editor is essential for your whole coding journey. Different coding editors have distinct features, all of which are useful in one way or another. However, some coding editors do not provide much ease of coding, and you should avoid any such coding editor.

To help you make a wise decision, here are all the features you should look for in the best coding editor:

Primary Features

  • Syntax highlighting
  • Auto-indentation
  • Auto-completion
  • Brace matching
  • Showing line numbers

User Experience: Helps to make the process faster and more efficient

Speed: A code editor should process and compile code faster

Extensibility: A coding editor should be able to add plugins to increase its utility

OS: Consider a code editor which you can use on all OS, including Windows, Mac, and Linux

Language Support: Consider the editor which supports more languages

Price: Some code editors are free. However, others have a price with more features. Have a look at the features beforehand to decide if the price is worth it.

Shortcuts: More keyboard shortcuts mean quicker and easy coding

Error Marks: Choose the editor which marks errors while coding

Conclusion

Choosing a code editor is one of the most important steps before starting your coding journey. A good code editor will improve the efficiency, size, and speed of your coding. Moreover, there are various coding editors, each for a particular target audience.

Overall, Visual studio code is one of the best code editors with powerful plugins. This code editor runs on Windows, Mac, and Linux too.

On the other hand, Notepad++ also gives a tough competition to its rivals. The top 5 best code editors on our list are all worthy of the top position. You just have to assess your needs and then choose the best code editor for you to start your coding journey.

How to use AI for rating and getting recommendations for your created content

SEO hacks and tips: How to use AI for rating and getting recommendations for your created content

SEO hack – use AI like a human Google quality rater. Use this script to perform an E-E-A-T / YMYL check on your content.

Go to Google Sheets, select EXTENSIONS > Apps Script and follow the instructions below – see comments below for where to get your API key for openAI.

GOOGLE APPS SCRIPT HERE >

const SECRET _KEY = “PUT-YOUR-API-KEY-HERE”;
const MAX _TOKENS = 1000 const GPT_MODEL = “text-davinci-003”

function generateOpenAIRequest(prompt, temperature = 0.7, model = GPT_MODEL) { const url = “https://api[.]openai[.]com/v1/completions”; const payload = { model: model, prompt: prompt, temperature: temperature, max_tokens: MAX _TOKENS, }; const options = { contentType: “application/json”, headers: { Authorization: “Bearer ” + SECRET _KEY }, payload: JSON.stringify(payload), }; const res = JSON.parse(UrlFetchApp.fetch(url, options).getContentText()); return res.choices [0].text.trim();
}

To use it, proceed it as follows:

  • Open a new Google sheet, select EXTENSIONS > APP SCRIPTS – copy the above script, paste it and save it.
  • Get a free API key for chatGPT and replace PUT-YOUR-API-KEY-HERE in the script, from the script – remove the brackets around the api[.]openai[.]com part of the script
  • Save
  • In cell A1, insert the following text: – PLEASE NOTE You need to remove the brackets from the URL (linkedin URL shortening)
  • I want you to review content for me based on a URL I have provided below. I want you to review content like a Google quality rater according to the rules set by Google (which you can view here https://developers[.]google.[]com/search/blog/2022/12/google-raters-guidelines-e-a-t) in terms of E-E-A-T (experience, expertise, authority and trust) – I also want you to consider YMYL (your money your life, where applicable) and Google medic factors depending on the nature and character of the content. I want you to rate the quality of the content on a scale of 1 to 10, with 10 being the best and 0 being the worst. You should consider how well the content is written, how well it conforms to Google’s E-E-A-T guidelines for human quality raters, how well the content is structured, whether it makes clear what is being offered, whether it is grammatically correct and well written, and whether it matches the end user’s intent when you compare the main H1 tag to the main body of the content. You should provide clear, actionable recommendations for any areas where the content has a problem, as well as guidance to build expertise and confidence where possible. They should not refer to themselves or make assumptions. The content to be reviewed can be found here:
  • In cell B1, enter the URL to be checked
  • Enter in cell C1 = CONCATENATE (A1,B1)
  • In cell A3 call the function =generateOpenAIRequest(C1)
GA4 ecommerce purchase value / revenue bug

GA4 ecommerce purchase value / revenue bug

Are you sending ecommerce purchase value to GA4 in string format? This was the recommended way in the old Enhanced Ecommerce dataLayer documentation.

Since February 2023, GA4 has been experiencing issues in converting numbers sent in string format to number format. The issue applies to purchase events’ value, tax, and shipping parameters. If the conversion fails, the data will be missing from the GA4 purchase metrics.

You can investigate this in BigQuery. If the value of the “value” param is stored in the string_value field, it means that it hasn’t been successfully converted into a number. In that case, the purchase_revenue field will be null and the purchase-level revenue will be missing in GA4.

In GA4, you could see the missing revenue when comparing purchase revenue against item revenue. The fix? Send the value, tax, and shipping parameters in number format instead of as strings.

GA filters and segments - what is difference

Do Google Analytics filters apply retroactively? And what is the difference between filters and segments?

One question I’m often asked is, “Can Google Analytics filters be applied retroactively? Does it influence anyhow the historical data?”

In other words, people want to know if a filter they activate also applies to historical data or only to data after the filter has been applied.

The answer is simple: NO. Google Analytics filters aren’t applied retroactively. They only apply to data collected after the filter has been applied. 

Like many people, you may be confused about what a filter does in Google Analytics. The simplest definition is:

Filters allow you to limit and change the data contained in a view. For example, you can use filters to exclude traffic from certain IP addresses, focus on a specific subdomain or directory, or convert dynamic page URLs into readable text strings. 

You can setup / create filters on view or account level (in all filters you can easily see and manage existing filters, but there is also option to create new one).

Google Analytics - filters new

GA filters - source

Google Analytics filters

Filters permanently change your data based on the criteria you specify. For example, I use a filter to convert all page paths to lowercase so for campaign source and content.

There is no way to undo the changes made by a filter, so it’s important that you know exactly what the filter will do to your data before you apply it.

To test filters, it’s advisable to set up a test analytics account. Since they permanently change your data, it’s important to make sure they work correctly before applying them to your live data.

A safer option for temporarily modifying your data is to create a segment.

What is segment?

Segments allow you to view a portion of your historical data. They can be applied retrospectively or removed at any time without destroying data. Here is a good reference on this topic with more information on how to get started with segments:

Think of a segment as an analysis of a subset of your data, such as looking only at traffic to a website when users came from an email. Segments can be created on the fly and don’t permanently change anything. Deactivate the segment, and the data returns to normal.

Google Analytics Segments Vs Filters

Click on the Add Segment button to see the list of pre-configured segments. As you can see, there’ are many options to play with, and with the ability to import new segments from the Google Analytics gallery and create your own, there’ is plenty of flexibility to explore your data from a variety of perspectives.

Segments are great and an essential part of your Google Analytics arsenal, but they’ aren’t without their weaknesses.

Weaknesses of segments

As handy as it’s to be able to change your data on the fly, some functionality is lost when compared to filters. First, the possibilities of a segment are less flexible than those of a filter. For example, you cannot exclude a specific IP address or a range of IP addresses with a segment.

They also have a habit of triggering sampling within Google Analytics, making the data displayed in a report less than 100% accurate. If your data set is small, you should be OK, but segments trigger this much sooner.

Weaknesses of filters

With the power of filters comes a certain responsibility. They permanently alter the data in a view from the moment they’ are applied until the moment they’re removed. There’ is no undo. Nor can’ they be applied retroactively, as is possible with segments. This permanence and the additional Google Analytics knowledge required to set up a filter are the biggest weakness of these filters.

In line with best practise, you should always have a fully unfiltered “All Website Data” view to ensure data continuity and to check that your data is being submitted correctly. Depending on the requirements of your website, you should then have other filtered views.

We recommend at least the All Website Data view and a view that filters out your own IP address and the IP address of partner agencies/other branches, etc., although we’ would usually go much deeper with a Google Analytics setup.

When to use segments and when filters?

A segment is the best way to isolate a specific metric, channel or device in your report view and apply it to your historical data. If you want to see how many people have come to your website from Facebook via their tablets over the last three years, a segment is the way to go.

If you want to permanently change the way your data is collected, such as excluding your IP address, removing bots or rewriting your URLs to make them more readable in reports, you’ should look for a filter.

The most important thing to remember about filters and segments is that there really is no “against” them. They’ are different tools for different tasks, used together in a good setup. For most reports you’ will rely on segments to isolate and highlight different metrics, but to make sure your data is as clean as possible you’ need filters.

Unsure if your Google Analytics setup is following best practises? Get in touch via the contact form and we’ll see how we can help.

Google Analytics 4: How to Exclude Internal Traffic via IP Filter

How does Google Analytics 4 define internal traffic?

When it comes to website analytics, the term ‘Internal Traffic’ refers to the web traffic generated by individuals who are directly associated with a business, such as its employees, suppliers, or service providers, including developers. This type of traffic is considered internal as it originates from within the organization and is not the result of organic or external sources. Essentially, any visits to a website that come from those within the business, or its network are considered internal traffic. These people are not tracked because they are not your target audience.

Excluding internal traffic from GA4 reports is crucial, as it has the potential to significantly impact website usage metrics. Internal traffic, stemming from visits by employees, suppliers, and other service providers, can often distort analytical data and lead to inaccurate insights. Therefore, to ensure that website metrics are as accurate and reliable as possible, filtering out internal traffic from GA4 reports is a necessary step for businesses. By doing so, they can gain a clearer understanding of how their website is performing and make informed decisions based on factual data.

How can you remove internal traffic from GA4 analytics?

Follow these steps to remove internal traffic from being reported in your Google Analytics 4 property:

Step #1: Go to your GA4 property.

Step #2: Click on the ‘Admin’ link located at the bottom left-hand side of the page.

Step #3: Under the ‘Property’ column, select ‘Data Streams’.

'Data Streams' under the 'Property' column.

Step #4:Select the data stream that you wish to exclude internal traffic from by clicking on its name.

Choosing the data stream hat you wish to exclude internal traffic from by clicking on its name.

Step #5: Scroll down the page and locate the ‘Google tag’ section. Then, click on ‘Configure tag settings’.

Locating the ‘Google tag’ section and clicking on ‘Configure tag settings’.

Step #6: To access more options, scroll down the page and click on the drop-down menu labelled ‘Show all’.

the drop-down menu labelled ‘Show all’ is shown.

Step #7: Locate and click on ‘Define internal traffic’ by scrolling down the page.

 Locating and clicking on ‘Define internal traffic’

Step #8: Click the ‘Create’ button.

Clicking the ‘Create’ button.

A screen similar to the one below should now be visible to you.

The screen that appears after pressing 'Create' button.

Step #9: Under ‘Rule Name’, assign a name to your filter by typing in the text box. For instance, let’s name our filter ‘Internal Traffic’.

Naming the filter.

Step #10: Since we are creating a filter to exclude internal traffic from the website, keep the ‘traffic_type value’ as ‘internal’.

Keeping the ‘traffic_type value’ as ‘internal’.

It is possible to modify the ‘traffic_type value’ to a different parameter if you want to use another identifier for internal traffic.

Please note that the value you set for ‘traffic_type value’ in the data filter settings will be utilized in the following step.

Step #11: Under ‘Match Type’, select the drop-down menu.

Clicking on the drop-down menu under 'Match Type'.

A drop-down menu should now be visible to you, similar to this:

After selecting the drop-down menu it looks the same as on the screenshot.

IP address equals: This option will only match a single IP address, such as ‘125.204.156.26’.

IP address begins with: This option will match all IP addresses that begin with the entered input.

For instance, if you enter ‘125’ as the input it will match ‘125.204.156.26’ but nor ‘129.204.156.26’.

The ‘IP address contains’ option will match all IP addresses that include the provided input.

For instance, if you enter ‘125’, it will match ‘125.204.156.26’ and ‘190.125.156.28’, but not ‘167.204.156.26’.

The default option, ‘IP address is in range (CIDR notation)’, will match a range of IP addresses.

For example, ‘128.208.156.28/32’ would match only the IP address ‘128.208.156.28’. However, ‘128.208.156.28/24’ would match any IP address between ‘128.208.156.0’ and ‘128.208.156.255’.

Note 1: In GA4, you can enter IPv4 or IPv6 addresses in the IP address field.

Here is an example of an IPv4 based IP address:

It is shown how IPv4-based IP address looks like.

Here is an example of an IPv6-based IP address:

It is demonstrated how IPv6-based IP address looks like,

Note 2: The IP address field in GA4 does not allow the use of regular expressions.

It is demonstarted that the IP address field in GA4 does not allow the use of regular expressions.

Note 3: If you want to set multiple conditions to identify internal IP addresses, click on the ‘Add Condition’ button.

It is shown that you should click on the 'Add Condition' button if you want to set multiple conditions to identify internal IP addresses.

It is shown that by pressing 'Add condition' you can set multiple conditions to identify internal IP addresses.

When you set multiple conditions to identify internal IP addresses, they are connected by logical OR.

For instance, IP addresses that match ‘2a02:c7fa82d:8d00:4351:b3c9:7387:8802’ or ‘192.168.1.20’ will be flagged as internal traffic.

Step #12: Now input the IP address for which you want to exclude internal traffic.

If you want to exclude all traffic originating from your device but do not know your IP address, click on the link ‘What’s my IP address’.

It is demonstrated that if you want to find out your IP address, you need to click on the link 'What's my IP address'.

You will be automatically redirected to a new tab in your browser window, where you can view your IP address.

Step #13: Copy your IP address and paste it into the text box below ‘IP address:

It is shown that you should paste your IP address into the text box below 'IP address'

Step #14: To create your internal traffic data filter, click on the ‘Create’ button.

It is demostrated that to create your internal traffic data filter, you need to click on the 'Create' button.

Your new internal traffic rule will appear similar to the one below.

It is shown how your new internal traffic rule will look like.

Step #15: Click on the cross button (at the top left of your screen) three times to go back to the admin section of your GA4 property. You should now see a screen similar to the one below:

It is shown what you should see on your screen after you click on the cross button (at the top left of your screen) three times to go back to the admin section of your GA4 property.

How can the ‘Exclude Internal Traffic’ data filter in GA4 be tested?

To do it, you need to follow the steps below:

Step #1: If you are blocking traffic from your own device, simply access your website using a different device.

If you are blocking traffic from an external IP address that doesn’t belong to your device, you can ask the person who owns that IP address to visit your website, provided you have added their IP address to the exclude internal filter.

Step #2: Access the ‘Realtime’ report in your GA4 property.

It is shown how to access the 'Realtime' report in your GA4 property.

Step #3: Find the ‘Add Comparison’ button and click it.

It is demonstrated where to locate the 'Add Comparison' button.

Step #4: Now, click on the drop-down menu located under the ‘Dimension’ label.

It is shown where to locate the drop-down menu under the 'Dimension' label.

Step #5: Enter the term ‘Test’ and you will be able to view the dimension labelled ‘Test data filter name’ in the drop-down list.

To view the dimension labelled 'Test data filter name' in the drop-down list, you need to enter the term 'Test'.

Note: if the ‘Test data filter name’ dimension appears disabled, you might need to wait for 12-24 hours.

Step #6: Select the ‘Test data filter name’ dimension by clicking on its name.

It is shown that you need to click on the 'Test data filter name' dimension.

Step #7: First, click on the drop-down located under ‘Dimension Values’, and then, select the checkbox next to ‘Internal Traffic’.

It is shown where you can select the checkbox next to 'Internal Traffic'.

Step #8: Click on the ‘OK’ button to confirm the selection.

Step #9: Click on the ‘Apply’ button to save the changes.

It is demonstrated where to locate the 'Apply' button.

After completing the previous steps, you should be able to see the new comparison applied to your report.

It is shown where to find the new comparison applied to your report.

Step #10: Reload your browser window.

You should now be able to view the filtered data under ‘Test data filter name’.

It is demonstrated that you should be able to view the filtered data under 'Test data filter name'.

The real-time view displayed in the orange column allows us to see the traffic originating from the internal IP address we had defined earlier.

This indicates that our filter is working properly, and we can now activate it to exclude internal traffic from our reports.

What are the steps to activate the ‘Exclude Internal Traffic’ data filter in Google Analytics 4?

Step #1: First, navigate to your property, and then click on the ‘Admin’ link.

It is show where to locate the 'Admin' link.

Step #2: To access the ‘Data Settings’ menu, simply click on the corresponding drop-down menu.

It is shown how to access the 'Data Settings' menu.

Step #3: Now click on the ‘Data Filters’ button.

It is demonstrated where the 'Data Filters' button is.

Step #4: In this step, you need to click on the ‘Internal Traffic’ data filter.

It is shown where to locate the 'Internal Traffic' data filter.

Step #5: Scroll down to the ‘Filter state’ section and click on ‘Active’. Then, click on the ‘Save’ button located at the top right-hand corner of your screen to apply the changes.

It is shown that firstly you need to scroll down to the 'Filter state' section and click on 'Active'. After that, click on the 'Save' button located at the top right-hand corner of your screen to apply the changes.

Step #6: Activate the filter by clicking on the corresponding button.

It is shown where to locatr the 'Activate filter' button.

The “exclude internal traffic” filter should now be displayed as “Active.”

It is demonstrated that the "exclude internal traffic" filter should now be displayed as "Active."

Great job! You’ve successfully configured your filter in GA4 to exclude internal traffic.

What is the process for disabling the ‘Exclude Internal Traffic’ filter for data in GA4?

To turn off the exclude internal traffic filter for your GA4 data, follow these steps:

Step #1: Go to the “admin” section of your GA4 property.

Step #2: Select the ‘Data Settings’ drop-down menu located under the Property column.

Step #3: Click on ‘Data Filters’ to access the relevant section.

Step #4: To deactivate a data filter in GA4, locate the filter you want to disable and click on the three dots menu next to it.

It is shown where to locate the filter you want to disable.

Step #5: Once you have located the data filter you wish to disable, click on the ‘Deactivate filter’ option.

It is demonstrated where to find the 'Deactivate filter' option.

After deactivating the filter, you should see that the ‘Current Status’ of the filter has been updated to ‘Inactive.’

It is shown where to check if the 'Current Status' of the filter has been updated to 'Inactive.'

What are the steps for reactivating the ‘Exclude Internal Traffic’ data filter in GA4?

Step #1: Go to the ‘admin’ section of your GA4 property.

Step #2: Once you’ve accessed the admin area, select the ‘Data Settings’ dropdown menu located under the ‘Property’ column.

Step #3: From there, click on ‘Data Filters’ to access the filters section.

Step #4: Locate the data filter you wish to reactivate and click on the three dots menu next to it.

It is shown how to locate the data filter you wish to reactivate.

Step #5: After selecting the desired data filter, click on ‘Activate filter’ to reactivate it.

It is shown where to locate the 'Activate filter' button.

Step #6: Finally, to confirm the reactivation of the filter, click on the ‘Activate filter’ button.

It is demonstarted where to find the button 'Activate filter'

How can I edit the parameters of an ‘Exclude Internal Traffic’ filter in GA4?

Step #1: Go to the ‘admin’ section of your GA4 property.

Step #2: Next, select the ‘Data Settings’ dropdown menu located under the ‘Property’ column.

Step #3: From the dropdown options, choose ‘Data Filters’ to navigate to the filters section.

Step #4: Locate and select the data filter that you wish to edit.

It is shown where to locate the data filter that you wish to edit.

Step #5: Once you have selected the filter you want to edit, make the necessary changes and then click on the ‘Save’ button to confirm the modifications.

What is the process for eliminating an ‘Exclude Internal Traffic’ data filter in GA4?

Step #1: Go to the ‘admin’ section of your GA4 property.

Step #2: Now, select the ‘Data Settings’ dropdown menu located under the ‘Property’ column.

Step #3: From the dropdown options, choose ‘Data Filters’ to navigate to the filters section.

Step #4: Select the specific data filter that you wish to delete.

It is demonstrated how to find the specific data filter that you wish to delete.

Step #5: Click on the three dots menu located at the top right-hand corner of your screen.

It is demonstrated that you need to click on the three dots menu located at the top right-hand corner of your screen.

Step #6: From the dropdown menu, choose the option to ‘Delete’ the selected data filter.

It is shown where to locate the 'Delete' button.

How To Resolve the "Couldn't Fetch Sitemap" Error on Search Console? - featured image

How To Resolve the “Couldn’t Fetch Sitemap” Error on Search Console?

Sitemaps notify search engines about the crucial pages that need to be crawled.

For smaller websites with fewer than 100 URLs, there is no requirement for a sitemap. As a result, you shouldn’t make a sitemap for a little website.

If all of your most crucial pages are linked from your home page, the search engines will locate all of your pages more rapidly.

But did you happen to encounter the “Couldn’t Fetch Sitemap” error when submitting your sitemap in Search Console? This issue could be due to a Search Console bug or a sitemap problem. Let’s discuss both possibilities.

Essential principles for creating an XML sitemap

There are a few fundamental rules you must stick to while creating an XML sitemap. Here are some of them:

  • The sitemap should not include more than 50,000 URLs if it is created inside the 50MB limit.
  • As a best practice, place a sitemap at the website’s root.
  • Non-canonical URLs are redirected URLs, and 404 URLs should be avoided.
  • Absolute URLs should be used instead of relative URLs.
  • Make sure to create and submit a sitemap to the preferred URL of the website.
  • Ensure that UTF 8 is supported by the sitemap.
  • The sitemap and any of the URLs listed in it should not be blocked by robots.txt.
  • Sitemap submission to Google does not ensure that the Google bot will crawl all of its URLs.

Sending an XML sitemap to Google helps the search engine crawl your website’s URLs.

On the other hand, there is no assurance that Google will crawl all of the URLs included in the sitemap or that it will do so more regularly.

Consequently, Google can crawl your sitemap more effectively if you provide worthwhile content and update your sitemap regularly.

Verification of the sitemap

Before attempting to fix the “Couldn’t Fetch Sitemap” error on Search Console, you must ensure that your sitemap is valid.

You might want to use the XML Sitemap Validator to complete this task. With this excellent Google sitemap checker, you can check the validity of any sitemap. Additionally, it will include details on how to format your sitemap properly.

To do this you should follow these simple steps:

  1. Access the XML Sitemap Validator
  2. Enter the address of your sitemap

By following these two easy steps, you can check the validity and accessibility of your sitemap. Moreover, this tool makes sure that the sitemap is formatted properly and can inform Google about its location.

You may easily spot any mistakes in your sitemaps and fix them before submitting them to Google by using this sitemap validation tool.

Resolving the “Couldn’t Fetch” Error on the Google Search console

There are various methods to fix the frustrating Google search console error that stops your sitemaps from being fetched. Below we list 7 solutions to this problem.

Way 1: Resolving the “Couldn’t Fetch” error in Google Search Console

This can be your potential solution if the Google search console is not fetching your sitemaps.

Although it is ineffective for certain users, it normally works 50% of the time. To employ this technique, follow these instructions.

  1. Log in to your account on Google Search Console.
  2. Choose “Sitemaps” from the left menu/panel.
  3. In “Add A Sitemap” enter the URL of the sitemap you want to index.
  4. Next, add a forward slash after the final forward slash of the URL and click the “Submit” button.
  5. If the problem still occurs, try again without the extra forward slash.

Do not worry, Google Search Console will index the correct domain name even with the added forward slash.

Way 2: Rename the sitemap

If the sitemaps are valid but still don’t function or can’t be read, renaming the sitemap file could be the key to fixing the Couldn’t Fetch error in Google Search Console.

To rename the file, submit the https://domain.com/?sitemap=1 in place of the sitemap_index.xml. It will serve the same purpose as renaming the sitemap file.

Way 3: Check the size of the sitemap.xml file

The uncompressed sitemap should be 50 MB in size and contain up to 50,000 URLs. The sitemap index can help in breaking down and compiling this size for bigger websites.

Instead of building sitemaps based on their indexes and making them too small, employ a maximum limit if possible.

When the maximum file size limit is reached, Google Search Console displays an error notice informing the user that the sitemap has exceeded the maximum file size restriction.

To prevent the Couldn’t FetchGoogle Search Console error, you should check the size of the sitemap file.

Way 4: Make sure that the sitemap is not blocked by Robots.txt

Google must be able to view the sitemap and all of the URLs listed in it. Google will display an error stating “Sitemap contains URLs which are forbidden by robots.txt” if access is restricted by the Robots.txt.

For example, you receive something like this:

User-agent: *

Disallow: /sitemap.xml

Disallow: /folder/

As you can see, the sitemap is blocked in this instance, and Robots.txt has restricted all URLs in the /folder/. Each website has a Robots.txt file in the root directory.

Way 5: Check if UTF-8 is supported by the sitemap file

All automatically created sitemaps must support UTF-8 as a standard feature. If you manually build the sitemap file, you should make sure it is UTF-8 compliant.

Special characters like * or {} are not supported in URLs. Make sure you stick to the proper escape code to support it.

For example, the URL below has been encoded in UTF-8 and the entity has escaped:

http://www.instance.com/%C3%BCmlat.html&q=name

Way 6: Place the sitemap at your website’s root

You should put the sitemap in the root folder of your website if you want to make sure that Google crawls and indexes all of the URLs on it.

For instance, positioning the sitemap as follows is not possible:

https//www.betterstudio.com/folder/sitemap.xml

It will display a message that states, “URL not allowed” and any URL after /folder are allowed but not https//www.betterstudio.com/folder/sitemap.xml or any other URL of a higher level.

Method 7: Remove the checkmark next to “Search Engine Visibility”

A WordPress user should be familiar with the fundamental settings. You should untick the following important setting in the settings section: Discourage Search Engines From Indexing.

To do so, follow these steps:

  1. Open the dashboard of WordPress.
  2. In “Settings” click on “Reading”.
  3. Lastly, untick the section called ” Discourage Search Engines From Indexing this site”.

After unticking search engine visibility, you will have to submit your sitemap to Google Search Console again.

The problem is still not solved

Let’s say that despite your efforts, you continue to see the Error Sitemap Couldn’t Fetch message in Google Search Console. It must be done manually in that situation.

We advise you to start with the aforementioned techniques. Consider using the manual way if none of those solutions works to solve your issue.

With this approach, you’ll need to manually build your website’s XML sitemaps and submit them to the domain’s root directory. After that, the sitemap has to be submitted to Search Console.

The Ways You Can Claim and Verify Your Website Using Google Merchant Center Tutorial featured image

The Ways You Can Claim and Verify Your Website Using Google Merchant Center: Tutorial

To launch Shopping campaigns, you need to validate and claim your e-commerce website with Google Merchant Center.

Please continue reading if you are logging in with your personal Merchant Center account. If not, the verification code will be sent to you through email, allowing you to move on to Chapter 2.

Step 1: Obtaining the verification code

Copy the HTML tag code after signing in to your Merchant Center account (or tag).

1. Navigate to “Business details,” “Website,” and “HTML tag” in Google Merchant Center.

2. The tag should be copied (for instance: <meta name=”google-site-verification” content=”ffae76-…-98addq9″ />).

The screenshot of the Google Merchant Center displays the process of obtaining the verification code.

Step 2: Verification code placement

The environment of Shopify

The methods below should be followed to paste the Google Merchant Center verification tag into your theme’s <head> tag. The <head> tag can be overloaded by some themes, so be careful. If so, check your theme’s options or get in touch with the creator.

1. Visit Shopify’s theme editor by selecting “Online Store > Themes.

The picture displays the main menu of shopify and navigates to the "Themes" button.

2. Select “actions” by clicking in the top right corner. A menu will open; select “Edit Code.”

The screenshot describing the process that follows after clicking on the "Themes" button.

3. In the layout directory, click theme.liquid. Please insert the tag <meta> that you acquired from Google Merchant Center at this location and click “save” in the section <head> (under the tag opening <head> with the other meta tags>).

The "theme.liquid" code is displayed together with numbers and text highlighted with pink colour for an easier orientation.

The environment of Prestashop

The Azameo Prestashop plugin makes it simple to set up the verification code.

1. Navigate to Module Manager > Azameo > Configure.

.2. Enter the variable content (verification number) in the Google Verification Code box. Example: Ns3l8wY-…-h4nz0cZ

3. To save, choose Change.

The picture displays interface of Azameo Configure and highligts box for Google Verification Code.

The environment of WordPress/WooCommerce

The HTML tag can be added in one of two ways to the <head> section of your WordPress website:

Technique 1: Insert the tag in your child theme’s header.php file. This option needs you to either go through your webmaster or have some basic WordPress understanding.

Technique 2: Use an extension.

  • Install the free Insert Headers and Footers extension, for instance, on your website.
  • Paste the meta tag in the Scripts section of the header by going to Settings > Insert Headers and Footers.
  • Press Save.
  • Depiction of the "Scripts in Header" in the settings of the "Insert Headers and Footers."

Step 3: Make sure to check the site

You can complete the check once you’ve added the tag to your website. Follow these steps if you’re using your own Merchant Center account. Otherwise, Azameo will automatically check your site and you will be set to go.

1. Return to Google Merchant Center and choose “Business information,” “Website,” and “HTML tag” afterward.

2. To finish the verification, click the “Verify URL” button.

Good work, your website has now been validated.

Google tag Manager - featured image

Google Tag Manager: Should You implement Fire Once per Page, per Event or Unlimited?

The Tag Firing Options in Google Tag Manager provide a range of choices to configure how often your tag will fire. By clicking on Advanced Settings for any tag, you can access the Tag Firing Options drop-down. The available options are Once per Event, Once per Page, and Unlimited. Each option serves a specific purpose and can be useful depending on your tagging needs.

Although the Once per Event and Once per Page options may be straightforward, the Unlimited option may seem unclear. Therefore, this blog post will clarify the Unlimited option and compare it with the other two options. We will delve into Fire Once per Page vs Once per Event vs Unlimited in Tag Firing Options to help you make informed decisions about your tagging strategy.

Option #1: Fire Once per Page

It is pretty evident that if a tag’s trigger gets activated three times on a page, but the tag is configured to fire Once per page, the tag will fire only once on that particular page. This feature is beneficial for standard websites that are not single-page applications. In such cases, tracking a visitor’s completion of a specific action only once per page is sufficient, and there is no need to record every single trigger activation or tag sequencing initiation.

Advanced Settings: Tag firing options

For instance, suppose you have conventionally integrated Facebook Pixel, i.e., by utilizing the Custom HTML tag. In that case, the recommended approach is to have the FB Pixel Base code isolated as a distinct tag, as depicted in the screenshot below.

Demonstration of the FB Pixel Base code isolated as a distinct tag.

And after that, it is necessary to set it as a setup tag in Tag Sequencing ahead of all other Facebook Pixel tags, such as Pageview.

Advanced settings of Goofle Tag Manager - setting up tag in Tag Sequencing.

It is crucial to ensure that the Facebook Pixel base code, which serves as the main code, is set to Fire once per page. You can achieve this at the Custom HTML tag level.

Regarding Single-Page Applications, where pageviews do not reload the entire browser tab like regular websites, the Once per page option will apply to ALL pageviews until the visitor reloads the browser tab entirely.

Therefore, if you configure a tag X to fire Once per page, it will only fire once until the visitor performs a complete page refresh. Even if the visitor navigates through ten pages on your single-page app, the tag X will only fire once.

Option #2: Fire Once per Event

This option is the most prevalent one as it is the default setting.

Before delving into the details of this option, let’s briefly discuss events in Google Tag Manager. Events are distinct from the Events in Google Analytics and refer to the elements visible on the left side of Preview mode:

The demonstration of events in Google Tag manager.

Each item displayed on the left side of Preview mode represents an event, except for the Message. If you encounter a Message, it does not qualify as an event.

To elaborate in more technical jargon, a Google Tag Manager event refers to a dataLayer.push that incorporates the ‘event’ key. Here’s an example:

  • script>
    dataLayer = window.dataLayer || [];
    window.dataLayer.push({
    ‘event’: ‘new_subscriber’,
    ‘formLocation’: ‘footer’
    });
    </script>

So, if you have, say, implemented the outbound link click tracking and you want to fire a Google Analytics tag every time any outbound link click is clicked, keep the Fire once per event option selected. If a visitor clicks any outbound links three times on a page, the tag will fire three times.

Sounds clear? A tag fires based on the dataLayer event and if that event occurs multiple times on the same page, the tag will be fired multiple times.

Let’s take a look at the Unlimited option now.

Option #3: Unlimited

To be honest, I haven’t utilized this Tag Firing Option in my setups, so I cannot provide a suitable practical example. However, I can offer a hypothetical scenario (albeit an unusual one) where the Unlimited option might be effective.

Allow me to explain the setup.

I have two tags – one named “Setup tag,” and the other dubbed “Just a tag.” In this case, their specific functions are irrelevant.

The screenshot of two tags: Setup tag and Just a tag.

The tag called “Just a tag” is triggered by a Custom Event Trigger named “sampleEvent.”

It is shown that "Just a tag" is triggered by sampleEvent.

The “Setup tag” is set up to use the same “sampleEvent” Custom Event Trigger as the “Just a tag”. Additionally, the Tag Sequencing in the Advanced Settings of “Just a tag” is configured so that the “Setup tag” fires before “Just a tag” does.

While the situation described above may seem strange, it is purely hypothetical, as I have never used the Unlimited option in any of my real-life projects. Therefore, I cannot provide a practical example of when the Unlimited option would be useful.

It is demonstrated that The "Setup tag" is set up to use the same "sampleEvent" Custom Event Trigger as the "Just a tag".

In conclusion:

  • When the sampleEvent dataLayer.push occurs on a page, it will be visible in Preview and Debug mode.
  • As a result, “Just a tag” will fire once since it has a “sampleEvent” trigger assigned to it.
  • Additionally, the “Setup tag” should fire twice because the “sampleEvent” trigger will activate it, and the Tag Sequencing from “Just a tag” will also activate it. Therefore, the tag will fire twice on the same dataLayer.push event.

In the Preview mode, after the sampleEvent occurs, you’ll notice that the “Setup tag” has only fired once instead of twice. But what could be the reason for this?

It is demonstarted that Setup tag" has only fired once instead of twice.

The reason for this is that the Setup tag was set to fire Once per Event. Despite the trigger and tag sequencing, which should have activated the tag twice, it only fired once because all of this was happening on the same event, sampleEvent. Therefore, the tag was set to “Fire once per event.”

However, if the “Setup Tag’s” tag firing option were changed to Unlimited, the tag would have fired twice on the same sampleEvent.

Setup tag fired 2 times after it was set to 'Unlimited'.

It is important to note that the Unlimited option is only applicable to Tag Sequencing. If a tag has two triggers of the same type, such as Just Links, and both are activated by the same click, the tag will only fire once.

What exactly is High-Performance Computing?

High Performance Computing (HPC) is the method of pooling computing resources in such a way that it provides significantly more horsepower than standard PCs and servers. HPC, or supercomputing, is similar to regular computing but much more powerful. It is a method of processing massive amounts of data at extremely fast speeds by using several computers and storage devices as a cohesive fabric. HPC enables researchers to investigate and solve some of the world’s most difficult issues in science, engineering, and business. HPC is being employed to handle complicated, high-performance challenges, and enterprises are progressively transferring HPC workloads to the cloud.

How does high-performance computing work?

Some workloads, like DNA sequencing, are just too large for a single computer to handle. Individual nodes (computers) working together in a cluster (connected group) to execute vast quantities of computation in a short period of time meet these large and complicated difficulties in HPC or supercomputing settings.

A corporation, for example, may send 100 million credit card records to individual processor cores in a cluster of nodes. Processing one credit card record is a modest operation, but when 100 million records are dispersed over the cluster, those little activities may be executed at remarkable rates at the same time (in parallel). Risk simulations, chemical modeling, contextual search, and logistics simulations are all common use cases.

What is the significance of HPC?

For decades, high-performance computing has been an essential component of academic research and industrial innovation. Engineers, data scientists, designers, and other researchers may use HPC to solve massive, complicated problems in a fraction of the time and expense of traditional computing.

The key advantages of HPC are as follows:

  • Physical testing is reduced since HPC can be utilized to construct simulations, which eliminates the requirement for physical tests. For example, when testing vehicle accidents, creating a simulation is significantly easier and less expensive than doing a crash test.
  • Cost: Quicker responses imply less wasted time and money. Furthermore, cloud-based HPC allows even small firms and startups to run HPC workloads, paying just for what they use and scaling up and down as needed.
  • Innovation: HPC promotes innovation in practically every industry—the it’s driving force behind important scientific discoveries that improve people’s quality of life all around the world.
  • Aerospace: Creating complex simulations, such as airflow over the wings of planes
  • Manufacturing: Executing simulations, such as those for autonomous driving, to support the design, manufacture, and testing of new products, resulting in safer cars, lighter parts, more-efficient processes, and innovations
  • Financial technology (fintech): Performing complex risk analyses, high-frequency trading, financial modeling, and fraud detection
  • Genomics: Sequencing DNA, analyzing drug interactions, and running protein analyses to support ancestry studies
  • Healthcare: Researching drugs, creating vaccines, and developing innovative treatments for rare and common diseases
  • Media and entertainment: Creating animations, rendering special effects for movies, transcoding huge media files, and creating immersive entertainment
  • Oil and gas: Performing spatial analyses and testing reservoir models to predict where oil and gas resources are located, and conducting simulations such as fluid flow and seismic processing
  • Retail: Analyzing massive amounts of customer data to provide more-targeted product recommendations and better customer service

Where does HPC take place?

HPC can be done on-premise, in the cloud, or in a hybrid approach that combines the two.

In an on-premise HPC deployment, a company or research institution constructs an HPC cluster comprised of servers, storage systems, and other equipment that it manages and upgrades over time. A cloud service provider administers and controls the infrastructure in a cloud HPC deployment, and enterprises use it on a pay-as-you-go basis.

Some businesses employ hybrid deployments, particularly those that have invested in on-premise infrastructure yet wish to benefit from the cloud’s speed, flexibility, and cost benefits. They can use the cloud on a continuous basis to execute some HPC tasks, and resort to cloud services on an ad hoc basis when queue time becomes a concern on premise.

What are the important factors when selecting a cloud environment for HPC?

Not all cloud service providers are made equal. Some clouds are not built for high-performance computing and cannot guarantee optimal performance at peak periods of demanding workloads. The four characteristics to look for while choosing a cloud service are as follows:

  1. Performance at the cutting edge: Your cloud provider should have and maintain the most recent generation of processors, storage, and network technology. Make certain that they have substantial capacity and top-tier performance that meets or exceeds typical on-premise deployments.
  2. HPC expertise: The cloud provider you choose should have extensive experience executing HPC workloads for a wide range of clients. Furthermore, their cloud service should be designed to work well even during peak moments, such as while running several simulations or models. In many circumstances, bare metal computer instances outperform virtual machines in terms of consistency and power.
  3. There are no hidden costs: Cloud services are often provided on a pay-as-you-go basis, so ensure that you understand exactly what you’ll be paying for each time you use the service.

What is the future of high-performance computing?

Businesses and organizations in a variety of industries are turning to HPC, fueling development that is anticipated to last for many years. The worldwide high-performance computing industry is predicted to grow from US$31 billion in 2017 to US$50 billion in 2023. As cloud performance continues to improve and become more dependable and powerful, much of the predicted increase will be in cloud-based HPC installations, which will relieve enterprises of the need to spend millions in data center hardware and related expenditures.

Expect big data and HPC to converge in the near future, with the same massive cluster of computers utilized to analyze big data and execute simulations and other HPC tasks. As these two trends converge, more processing power and capacity will be available for each, resulting in even more revolutionary research and innovation.

 

 

Resources: photobanka

 

Exploring the World of Data: Key Facts Everyone Must Know - featured image

Exploring the World of Data: Key Facts Everyone Must Know

Data plays a vital role in the success of businesses that operate online, as it serves as a foundation for customer service and provides insights into customer preferences, feedback, and internal operations. Understanding the significance of data in the business world can provide a deeper understanding of how modern companies leverage it to achieve success. Therefore, this article presents 10 facts that will give you a better overview of the data.

Fact No. 1: Data is subjective

When you examine an analysis, a graph, or the rows in a table of raw data, you create your interpretation of what you see. The evidence in front of you is not based on any objective facts.

This may easily turn into an ontological debate, which is OK. The truth is that both data quality and analysis are not static.

A single set of data can switch from being worthless to being very valuable without a single piece of information changing in any way.

Fact No. 2: Data is a continuous process

Keep in mind that handling data is a process that requires more than one project. Your business has to be aware of the upstream and downstream effects of all the data wrangling going on within (and outside) its walls from a regulatory perspective.

But it goes beyond that. Every second, your business generates ludicrous volumes of data. You need a mechanism in place to effectively maintain the data pipelines inside your firm, and you need to be able to respond to variations thereof (as things are continually changing).

Fact No. 3: Data is not active

People frequently say things like “The data demonstrate that…” or “The data clearly states that…” while presenting data. Even though I understand what they are trying to say, it is still a semantic justification.

Data is not capable of performing any actions or tasks. It is a passive medium that may be exploited, wrangled, managed, sculpted, and shaped to give proof or justification for, or even a diversion from, whatever the presenter is attempting to say.

Fact No. 4: Data is limitless

The significance of this fact only grows as technology advances year after year.

You cannot possibly know all the information. It is philosophically impossible, in addition to being technically infeasible. Therefore, a boundary needs to be established. And it is crucial to comprehend the position of this line’s plot. When presenting your data set as evidence with any type of representational capabilities, you must be aware of its limitations. To maintain the results’ objectivity and reproducibility, you must be able to communicate these limits when asked to do so.

Fact No. 5: Data cannot stand silos

For some strange reason, many businesses still view data as something that can be left to a single job title (analysis, data engineer, scientist), while the rest of the organisation ignores (and neglects) the data pipeline’s broad reach.

The organisation depends on its data to function. It is indifferent to job titles. It does not care if you have a matrix organisation, flat hierarchies, or limitless PTO.

You must be aware of every area of your business where data is being gathered and processed, and you must regularly examine and audit these processes.

Fact No. 6: Tools cannot determine how your organisation operates

Many data platforms have strict guidelines. They force the organisation to adopt schemas that might not be advantageous to the company’s business cases but instead serve solely to ensure that the analytics platform predictably processes the data.

In general, monolithic, generalised schemas are disadvantageous. The company is compelled to adapt to the analytics platform instead of the platform being tailored to the company’s needs.

I can still recall thinking for many hours about how I might “trick” Google Analytics into analysing an Add To Cart event on a website without a shopping cart so that I could use the e-commerce report suite. No one should be forced to complete this task.

Fact No. 7: Data can be overlooked or neglected

It is a mistake to say you are “data-driven.” Avoid falling for it! Based on my many years of experience, the vast majority of businesses operate with data that is entirely misinterpreted and whose baseline quality is just ridiculously low (but keep in mind Fact No. 1).

If the analysis suggests A, and this is supported by experimentation, thorough testing, and the most reliable data set you will ever see, but your intuition suggests B, feel free to follow it. You can ignore the data.

Although Fact No. 3 should be kept in mind, there is no categorical imperative for you to act under the data.

However, for the business case to make sense, you must be able to support your decision with evidence that is at least as effective as following the advice provided by the data analysis.

You cannot just throw a tantrum and ignore the facts because you believe it is your divine right to jump over the planet’s edge to make a pointless argument. You have to be able to create a business case for your decision and persuade your colleagues that the risk is worthwhile.

Fact No. 8: Data is a secondary result of other processes

Okay, so this is not always the case (surprise!), but it is still important in the context of analytics and digital marketing.

Applications, websites, and services with a primary focus on data generation have an extremely limited number of actual features.

Instead, most of the time as analysts, we make use of already-existing features and, as a secondary outcome, add data collection.

A checkout form’s central objective is not to increase conversions. No, the primary focus of it is to encourage sales. The conversion ping is only a secondary result of this process.

As analysts, we frequently forget that most of the time, our businesses, clients, developers, or even marketers do not care that much about data collection since we are too focused on the significance of our job. They only desire that the feature fulfil its intended function.

Data engineering jobs are frequently given lower priority as a result. It is unfortunate, but it is also true.

Clarifying the significance of these side effects is also something that the data scientist must do. The data engineer’s (or analyst’s) position frequently involves consulting since they have to show others how these side effects might truly be worth the time and resource commitment rather than just being development overhead.

Fact No. 9: Data can be complex and hard to manage

All of my presentations for years and years concluded with a slide that read:

Data is challenging. Data quality is not purchased; it is earned.

This, in my opinion, is still vital. Particularly during the COVID-19 epidemic, more and more people were exposed to charts, analyses, and data interpretations that were incorrect.

I hope people realise how challenging it is to not only gather data but to comprehend how that data will be processed, how that data will affect downstream processes, how that data will be regulated, and how to display that data in a meaningful way.

I want people to realise that “ML” and “AI” are more than simply fancy abbreviations. Machine learning and artificial intelligence algorithms require fine-tuning and a human component with the knowledge (and guts) to initiate the processes.

Working with data is more challenging than ever. There are still no fast cuts; data quality must be achieved via effort, passion, and a strong character.

Fact No. 10: Valuable insights are not always easy to obtain, and it’s alright

I believe that many analysts think and act like John Nash in A Beautiful Mind, looking at a data set with the expectation that patterns would suddenly emerge and spark a brilliant discovery that will radically transform their business.

Well, either you will have to wait a while, or you are not doing your job properly.

In evolutionary biology, there is a wonderful concept known as punctuated equilibrium. Most of the evolution, according to this, actually occurs at a slow, constant pace. But once in a while, significant changes bring about a chaotic, quick transformation.

Many analysts, in my opinion, fail to see this and instead try to bring these changes using new tools, collection methods, and schemas to “get results.”

However, a lot of what we do in analytics is focused on careful observation and delivering consistent data for other processes to use.