Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article →
Below is the answer and explanation for Google ads follow the media rating council’s standards for view ability. What’s required for an ad to be counted as a viewable impression? Google ads follow the media rating council’s ...
Below is the answer and explanation for Google ads follow the media rating council’s standards for view ability. What’s required for an ad to be counted as a viewable impression? Google ads follow the media rating council’s Read article →
Below is the answer and explanation for what data cannot be evaluated with a standard or general performance report? What data cannot be evaluated with a standard or general performance report? View ability metrics across each IO ...
Below is the answer and explanation for what data cannot be evaluated with a standard or general performance report? What data cannot be evaluated with a standard or general performance report? View ability metrics across each IO Read article →
Below is the answer and explanation for when is an impression counted in reporting? When is an impression counted in reporting? As soon as a creative is requested from the publisher. After the creative is served and ...
Below is the answer and explanation for when is an impression counted in reporting? When is an impression counted in reporting? As soon as a creative is requested from the publisher. After the creative is served and Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
List of comments
Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…krcmic.com commented on: 17 Biggest AI Myths and Misconceptions
Also, if this topic caught your attention, I highly recommend checking out two related pieces I’ve written: 👉…Peter Legwood commented on: Publisher - what is it?
he role of publishers has evolved so much over the past decade, especially with the rise of content…AI is not cappable to everything commented on: 17 Biggest AI Myths and Misconceptions
People still think AI understands things like a human, but that is just not how it works. It's…