Definition: A surround session refers to an advertising pattern through which a visitant views ads from a single advertiser during an entire site visit. Information: The New York Times has launched a surround session using an online platform. This ...
Definition: A surround session refers to an advertising pattern through which a visitant views ads from a single advertiser during an entire site visit. Information: The New York Times has launched a surround session using an online platform. This Read article →
Definition: A text ad refers to an ad utilizing text-based hyperlinks. Information: Emails frequently make use of text-based ads; that rule the Web through their graphical-based equivalents. Affiliate marketing is an aspect where text ads have prospered. ...
Definition: A text ad refers to an ad utilizing text-based hyperlinks. Information: Emails frequently make use of text-based ads; that rule the Web through their graphical-based equivalents. Affiliate marketing is an aspect where text ads have prospered. Read article →
Definition: A title tag refers to an HTML tag utilized to interpret the text present as the top line on a Web browser. Several search engines also use this feature as the title of their search listings. ...
Definition: A title tag refers to an HTML tag utilized to interpret the text present as the top line on a Web browser. Several search engines also use this feature as the title of their search listings. Read article →
Definition: A trick banner refers to a banner ad that tries to trick individuals into clicking by faking operating system messages. Information: Trick banners strive to succeed over “banner blindness” and “banner baggage” by concealing the truth ...
Definition: A trick banner refers to a banner ad that tries to trick individuals into clicking by faking operating system messages. Information: Trick banners strive to succeed over “banner blindness” and “banner baggage” by concealing the truth Read article →
Definition: The term Top 10 refers to the top ten search engine results for a distinct search phrase. Information: Distinctly, a Top 10 is rarely applicable in terms of directing Web site traffic. A few details are ...
Definition: The term Top 10 refers to the top ten search engine results for a distinct search phrase. Information: Distinctly, a Top 10 is rarely applicable in terms of directing Web site traffic. A few details are Read article →
Definition: A two-tier affiliate program refers to an affiliate program composition that permits affiliates to generate commissions on their conversions. It also includes commission earned from the exchange associated with the webmaster. Information: A two-tier affiliate program ...
Definition: A two-tier affiliate program refers to an affiliate program composition that permits affiliates to generate commissions on their conversions. It also includes commission earned from the exchange associated with the webmaster. Information: A two-tier affiliate program Read article →
Definition: Under-delivery refers to the outcomes of lesser delivery impressions, users, and conversions than the initial amount agreed for a certain period. Information: Under-delivery can be a consequence of several occurrences. A website or any other network ...
Definition: Under-delivery refers to the outcomes of lesser delivery impressions, users, and conversions than the initial amount agreed for a certain period. Information: Under-delivery can be a consequence of several occurrences. A website or any other network Read article →
Definition: Unique visitors refer to the users who have toured a site (or network) once at the minimum in a specified period, generally a 30-day frame. Information: Units calculated for measuring unique visitors are often approximations. Websites ...
Definition: Unique visitors refer to the users who have toured a site (or network) once at the minimum in a specified period, generally a 30-day frame. Information: Units calculated for measuring unique visitors are often approximations. Websites Read article →
Definition: A URL refers to the whereabouts of a resource on the Internet. Information: A URL is known as a universal resource locator that involves a protocol (ex. HTTP, FTP), the domain name (or IP address), and ...
Definition: A URL refers to the whereabouts of a resource on the Internet. Information: A URL is known as a universal resource locator that involves a protocol (ex. HTTP, FTP), the domain name (or IP address), and Read article →
Definition: Usability refers to the level of comfort through which visitants can use a Website. Information: The usability of a website is not about the functionality of a site only; but how swiftly and comfortably individuals can ...
Definition: Usability refers to the level of comfort through which visitants can use a Website. Information: The usability of a website is not about the functionality of a site only; but how swiftly and comfortably individuals can Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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