URL (Uniform Resource Locator)


A URL refers to the whereabouts of a resource on the Internet.


A URL is known as a universal resource locator that involves a protocol (ex. HTTP, FTP), the domain name (or IP address), and a piece of additional path information (folder/file).

A URL can approach web page files, image files, or other files maintained by HTTP protocol throughout the Web.

URLs are essential for advertisers because they are a vital segment of the maxim “Add URL”; it is the submission method for a website or a page to another website, typically a search engine or a directory.

Related Terms:

Domain name.

Sites Naming and Addressing

Helpful Articles to Understand URL:

A List Apart (2000)

How to Succeed with URLs
A List Apart (October 12, 2001)

Check out other Glossary Articles on Online Advertising Glossary and Digital Marketing Glossary





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