Definition: A trick banner refers to a banner ad that tries to trick individuals into clicking by faking operating system messages. Information: Trick banners strive to succeed over “banner blindness” and “banner baggage” by concealing the truth ...
Definition: A trick banner refers to a banner ad that tries to trick individuals into clicking by faking operating system messages. Information: Trick banners strive to succeed over “banner blindness” and “banner baggage” by concealing the truth Read article →
Definition: A title tag refers to an HTML tag utilized to interpret the text present as the top line on a Web browser. Several search engines also use this feature as the title of their search listings. ...
Definition: A title tag refers to an HTML tag utilized to interpret the text present as the top line on a Web browser. Several search engines also use this feature as the title of their search listings. Read article →
Definition: A text ad refers to an ad utilizing text-based hyperlinks. Information: Emails frequently make use of text-based ads; that rule the Web through their graphical-based equivalents. Affiliate marketing is an aspect where text ads have prospered. ...
Definition: A text ad refers to an ad utilizing text-based hyperlinks. Information: Emails frequently make use of text-based ads; that rule the Web through their graphical-based equivalents. Affiliate marketing is an aspect where text ads have prospered. Read article →
Definition: A surround session refers to an advertising pattern through which a visitant views ads from a single advertiser during an entire site visit. Information: The New York Times has launched a surround session using an online platform. This ...
Definition: A surround session refers to an advertising pattern through which a visitant views ads from a single advertiser during an entire site visit. Information: The New York Times has launched a surround session using an online platform. This Read article →
Definition: Super affiliate refers to an affiliate who is competent in producing a vital portion of an affiliate program’s activity. Information: Affiliate marketing allows accessibility to a trader to a significant crowd of virtual salespeople, though several ...
Definition: Super affiliate refers to an affiliate who is competent in producing a vital portion of an affiliate program’s activity. Information: Affiliate marketing allows accessibility to a trader to a significant crowd of virtual salespeople, though several Read article →
Definition: Stickiness refers to the amount of time utilized at a website over a specific period. Information: A standard to measure website stickiness is the average minutes per month visitants spend at a website or a network. ...
Definition: Stickiness refers to the amount of time utilized at a website over a specific period. Information: A standard to measure website stickiness is the average minutes per month visitants spend at a website or a network. Read article →
“We’re a full service digital agency” – I’ve heard it so many times. But search for a definition of what this mysterious “full service” actually means and you won’t be ...
“We’re a full service digital agency” – I’ve heard it so many times. But search for a definition of what this mysterious “full service” actually means and you won’t be Read article →
Definition of ad blocking The blocking of Web advertisements, typically the image in graphical Web advertisements. Information about ad blocking While ad blocking has existed for several years, it is still estimated to be used by a ...
Definition of ad blocking The blocking of Web advertisements, typically the image in graphical Web advertisements. Information about ad blocking While ad blocking has existed for several years, it is still estimated to be used by a Read article →
Definition: Sponsorship refers to the advertising aiming to institute a more profound connection and alliance among the advertiser and the publisher, including organized beyond-the-banner positions. Information: There are several different instances of sponsorships that unfold distinct advertising ...
Definition: Sponsorship refers to the advertising aiming to institute a more profound connection and alliance among the advertiser and the publisher, including organized beyond-the-banner positions. Information: There are several different instances of sponsorships that unfold distinct advertising Read article →
Definition: A splash page refers to a branding page that appears just before the home page of a site. Information: Splash pages are graphic-intensive pages that display before the main home page. A few of these pages ...
Definition: A splash page refers to a branding page that appears just before the home page of a site. Information: Splash pages are graphic-intensive pages that display before the main home page. A few of these pages Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
List of comments
Jeff commented on: MoM
Clear and well structured explanation of the MoM metric. I especially like how the examples make the calculation…Finley commented on: Icons8: The Platform That Actually Broke the Icon Curse
This post is chaotic in the best possible way and also painfully accurate. Icon inconsistency really does wreck…Joshua Pratt commented on: Affiliate marketing - what is it?
It’s exciting to see the call for marketing services for festivals in Malta! Festivals are an excellent opportunity…Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…