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Stickiness

September 16,2008 in Online Advertising Glossary | 0 Comments

Definition:

Stickiness refers to the amount of time utilized at a website over a specific period.

Information:

A standard to measure website stickiness is the average minutes per month visitants spend at a website or a network. Seldom page views also determine stickiness.

When website stickiness distinguishes through minutes per month, it becomes a function of the number of visits (repeat usage) and time spent per visit (session stickiness).

Related Terms:

impressionpage viewWebsite traffic

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