What does impression share indicate about a product group?

Below is the answer and explanation for the question what does impression share indicate about a product group?

What does impression share indicate about a product group?

  • A) It provides an average benchmark of all similar products from other retailers
  • B) It shows your product group impressions relative to other product groups in the same campaign
  • C) It shows how many impressions your product group has received divided by the estimated number it was eligible to receive ✅
  • D) It predicts your product group’s future impressions

correct answer

It shows how many impressions your product group has received divided by the estimated number it was eligible to receive ✅

Explanation

Impression share (IS) is the number of impressions you’ve received divided by the estimated number of impressions you were eligible to receive. Eligibility is based on your current ads’ targeting settings, approval statuses, bids, and quality. Data is available at the campaign, ad group, product group (for shopping campaigns), and keyword levels.

Read more here: https://support.google.com/adwords/answer/2497703?hl=en

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible. 

Learn more about Google ads search certification answers: Google ads search skillshop.

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