Glossary

Gender segmentation is the segmentation of markets based on the sex of the customer. The cosmetic industry is a good example of the widespread use of gender segmentation.  

Gender segmentation is the segmentation of markets based on the sex of the customer. The cosmetic industry is a good example of the widespread use of gender segmentation.  

A family brand name is used for all products. By building customer trust and loyalty to the family brand name, all products that use the brand can benefit.

A family brand name is used for all products. By building customer trust and loyalty to the family brand name, all products that use the brand can benefit.

The family life cycle refers to the stages of family life usually based on demographic data which is used for defining the particular markets for certain goods and services. Each demographic group has its own specific needs ...

The family life cycle refers to the stages of family life usually based on demographic data which is used for defining the particular markets for certain goods and services. Each demographic group has its own specific needs Read article →

Fast-moving consumer goods is a definition for the goods which are sold in high volumes, have low unit value, and with fast consumer repurchase. For example ready-made meals, baked beans, newspapers, etc.

Fast-moving consumer goods is a definition for the goods which are sold in high volumes, have low unit value, and with fast consumer repurchase. For example ready-made meals, baked beans, newspapers, etc.

A focus group is referred to a small group of customers who are usually brought together into a group discussion with the only aim to record and measure their response to a marketing stimulus such as a ...

A focus group is referred to a small group of customers who are usually brought together into a group discussion with the only aim to record and measure their response to a marketing stimulus such as a Read article →

Forecasting is related to the process of estimating future demand for a product or service by anticipating what buyers are likely to do under a given set of marketing conditions (for example disposal income, economic confidence, and ...

Forecasting is related to the process of estimating future demand for a product or service by anticipating what buyers are likely to do under a given set of marketing conditions (for example disposal income, economic confidence, and Read article →

Franchising is related to the selling of a license by the owner (franchisor) to a third party (franchisee) permitting them to sell a product or service for a specified period at a specific market. This kind of ...

Franchising is related to the selling of a license by the owner (franchisor) to a third party (franchisee) permitting them to sell a product or service for a specified period at a specific market. This kind of Read article →

Full cost pricing aims to set a price of a product that takes into account all relevant costs of production.

Full cost pricing aims to set a price of a product that takes into account all relevant costs of production.

Early adopters are the people who choose new products carefully and are often consulted by people from the remaining adopter categories.

Early adopters are the people who choose new products carefully and are often consulted by people from the remaining adopter categories.

Early majority is usually referred to the number of people who adopt specific products or services prior to the average person.

Early majority is usually referred to the number of people who adopt specific products or services prior to the average person.