Definition: When a web-based ad is shown for once. Information: Because no standardized manner of counting impressions exists, the above definition might be an over-generalization. The total amount of divergences can lead to huge ratios of discrepancies, ...
Definition: When a web-based ad is shown for once. Information: Because no standardized manner of counting impressions exists, the above definition might be an over-generalization. The total amount of divergences can lead to huge ratios of discrepancies, Read article →
Definition: As compared to plain text email, this email is designed by employing HTML. Information: The visual appeal of the web is brought to the email inbox through HTML email. The email inbox was earlier featured with ...
Definition: As compared to plain text email, this email is designed by employing HTML. Information: The visual appeal of the web is brought to the email inbox through HTML email. The email inbox was earlier featured with Read article →
Definition: A banner ad commonly utilizing user-friendly features rather than (or in combination with) the conventional graphical parts. Information: For search sections and menus, HTML banners are commonly employed, enabling interaction even before the viewer lands on ...
Definition: A banner ad commonly utilizing user-friendly features rather than (or in combination with) the conventional graphical parts. Information: For search sections and menus, HTML banners are commonly employed, enabling interaction even before the viewer lands on Read article →
Definition: Lead magnet confers to a product proposed to prospects against the demand for contact information, generally to register into an email list. Information: Lead magnets enhance the exchange rates for lead production pursuits. Becoming a lead ...
Definition: Lead magnet confers to a product proposed to prospects against the demand for contact information, generally to register into an email list. Information: Lead magnets enhance the exchange rates for lead production pursuits. Becoming a lead Read article →
Definition: Lead magnet confers to a product proposed to prospects against the demand for contact information, generally to register into an email list. Information: Lead magnets enhance the exchange rates for lead production pursuits. Becoming a lead ...
Definition: Lead magnet confers to a product proposed to prospects against the demand for contact information, generally to register into an email list. Information: Lead magnets enhance the exchange rates for lead production pursuits. Becoming a lead Read article →
Definition: When a file is requested from the webserver is called HIT. Information: ‘Hit’ has been wrongly used by people since long. It is wrongly associated with special viewers, visits, page traffic, or a combination of these. ...
Definition: When a file is requested from the webserver is called HIT. Information: ‘Hit’ has been wrongly used by people since long. It is wrongly associated with special viewers, visits, page traffic, or a combination of these. Read article →
Definition: When a company wants to sell unsold products, they run self-promotional ads through its social media platform which are called house ads. Information: Unsold products give rise to house ads. Numerous ad spaces are comparatively inflexible, ...
Definition: When a company wants to sell unsold products, they run self-promotional ads through its social media platform which are called house ads. Information: Unsold products give rise to house ads. Numerous ad spaces are comparatively inflexible, Read article →
Definition: When a person writes a blog post for another blog as the featured writer on an ad-hoc basis. Information: An author can improve upon his/her literary standing and repute through guest blogging. Even if one’s content ...
Definition: When a person writes a blog post for another blog as the featured writer on an ad-hoc basis. Information: An author can improve upon his/her literary standing and repute through guest blogging. Even if one’s content Read article →
Definition: When minimal resources yield maximum outcomes, this is known as unconventional or guerilla marketing. Information: Jay Conrad Levinson coined this term. By Guerilla marketing we focus more on the wisdom behind marketing and not the dollars. ...
Definition: When minimal resources yield maximum outcomes, this is known as unconventional or guerilla marketing. Information: Jay Conrad Levinson coined this term. By Guerilla marketing we focus more on the wisdom behind marketing and not the dollars. Read article →
Definition: Google’s feature whereby search results are suggested while the user types in his/her query. Information: On average, an individual takes about 10 seconds to type in a query in the search box, press enter, and wait ...
Definition: Google’s feature whereby search results are suggested while the user types in his/her query. Information: On average, an individual takes about 10 seconds to type in a query in the search box, press enter, and wait Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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Jeff commented on: MoM
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This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…