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Glossary

Undifferentiated marketing is the marketing of a product aimed at the widest possible market. For example, in the holiday market, the sale of short-haul summer-sun package holidays to the Mediterranean is an undifferentiated mass-market product.  

Undifferentiated marketing is the marketing of a product aimed at the widest possible market. For example, in the holiday market, the sale of short-haul summer-sun package holidays to the Mediterranean is an undifferentiated mass-market product.  

The target market is the group of potential customers sharing common needs and characteristics that a business decides to reach and serve.  

The target market is the group of potential customers sharing common needs and characteristics that a business decides to reach and serve.  

The sales forecast is the expected level of company sales based on a chosen marketing plan and an assumed marketing environment.  

The sales forecast is the expected level of company sales based on a chosen marketing plan and an assumed marketing environment.  

Packaging is the activity of designing and producing the container or wrapper for a product. Packaging also refers to the technology of enclosing or protecting products for distribution, storage, sale, and use. For more information, please visit ...

Packaging is the activity of designing and producing the container or wrapper for a product. Packaging also refers to the technology of enclosing or protecting products for distribution, storage, sale, and use. For more information, please visit Read article

Objectives are the measurable aims of a business set for a given period, for example, marketing objectives for the next year.  

Objectives are the measurable aims of a business set for a given period, for example, marketing objectives for the next year.  

A new product can be defined as a good, service, or idea that is “perceived” by some potential customers as new. It may have been available for some time, but many potential customers have not yet adopted ...

A new product can be defined as a good, service, or idea that is “perceived” by some potential customers as new. It may have been available for some time, but many potential customers have not yet adopted Read article

Macro forecasting is concerned with forecasting markets in total. This is about determining the existing level of Market Demand and considering what will happen to market demand in the future.  

Macro forecasting is concerned with forecasting markets in total. This is about determining the existing level of Market Demand and considering what will happen to market demand in the future.  

Labeling or labeling is the packaging information that can be used for a variety of promotional, informational, and legal purposes. For more information, please visit http://en.wikipedia.org/wiki/Mandatory_labelling.

Labeling or labeling is the packaging information that can be used for a variety of promotional, informational, and legal purposes. For more information, please visit http://en.wikipedia.org/wiki/Mandatory_labelling.

Harvest is a strategy based on the Boston Matrix. Here the company reduces the amount of investment in order to maximize the short-term cash flows and profits from the SBU. This may have the effect of turning Stars ...

Harvest is a strategy based on the Boston Matrix. Here the company reduces the amount of investment in order to maximize the short-term cash flows and profits from the SBU. This may have the effect of turning Stars Read article

Gender segmentation is the segmentation of markets based on the sex of the customer. The cosmetic industry is a good example of the widespread use of gender segmentation.  

Gender segmentation is the segmentation of markets based on the sex of the customer. The cosmetic industry is a good example of the widespread use of gender segmentation.