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A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?

Below is the answer and explanation for a gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?

A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?

  • User reviews.
  • Website traffic.
  • In-app actions.
  • New users and installs. ✅

Correct answer

New users and installs. ✅

Explanation

When an app is first launched, new users and installs matter a lot. An app in this stage needs growth in installs, users, and daily/monthly active users. If a company already has a target cost-per-install (CPI) goal from other app campaigns, start there.

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