Author Archives: krcmic.com

PRINCIPLES AND TOPOLOGY OF WEB INTEGRATION

Principles and topology of web integration

Leave a reply

This article outlines the basic ways of linking (integration) of systems/applications that meet integration criteria. It also defines what integration is not.

Also, you should not miss the previous part of the article series about web integration – 10 tips for a successful web integration project. It is a must-read!

In practice, a web integration project is different from system integration in terms of the principles of integration links. Under system integration, we can frequently talk about (at the highest level of abstraction) integration links between individual parts of a system. This corresponds to the network topology, when one component can be interconnected with one or more other components. Alternatively (and in ideal cases), system integration can refer to bus topology, where individual components are system integrated into a single joint platform for exchanging information between them (ESB – Enterprise Service Bus).

In general, a web integration project can be depicted by a star diagram featuring a central point for the integration links of all the necessary parts (of course, connecting on an internal data bus is another possibility). It is therefore the case that the solution comprises outputs from different sources, which can also be external.

Principles and topology of web integration

What criteria must integration fulfil?

Linking several systems (or system outputs) to a functional portal requires adherence to certain principles, which enable further smooth development of the portal and will not impede any changes carried out in the future.

Connecting information but not pages

The goal is to achieve centralised presentation of information taken from various sources as well as a central link-up of information, which is then distributed to different target systems. Essentially, the focus should be on information/data rather than the application as a whole and in some cases “pages“. A whole range of software procedures exists for data integration, e.g. the link up at the data level, provision of structured data, web services in SOAP format, REST or other standards. Such a connection enables data to be worked with to the fullest extent on the portal level, without limiting the appearance of the website.

Enabling individual output visualisation

The user experience (UX) is currently of key importance for web solutions. Users want a simple, easy to use and comprehensible interface, with minimum effort required to achieve the desired outcome, regardless of the end equipment used (desktop, mobile, tablet, smart TV, information kiosk) – known as multichannel information provision.

Given the length of the portal life cycle, allowances should be made for changes (improvements) to the qualities mentioned above over time. During its life, the portal will undergo several overhauls, and the graphics will tend to change, according to marketing requirements (seasonal aspects, special offers, and events). Each of these situations requires integration links, which provide full visual control of the data on the portal level (the iFrame, as mentioned above, does not).

Security

When the issue of security of transferred data is paramount, the chosen solution should comply with security requirements. In addition to security on the network/communication level, an interface should be selected that enables user identity to be processed, based on which correct data are accessible.

If the right interface is selected, it is no problem to centrally manage access on the portal level on the portal level, and to external data.

Efficiency, stability and accessibility

The demands for stablity and accesibility of a solution itself often predetermines the method chosen for integration. For large data transfers, off-line connections are often used, where the data is transferred in batches in timed intervals. One example is catalogue generation in an e-shop.

On the other hand, in applications requiring a direct connection to internal systems, e.g. for verifying specific data on clients, an on-line method of question-answering with sufficient capacity should be chosen.

Integration connectors are also chosen with regard to the required accessiblity of the whole solution because arranging the link must be in line with such solution accessibility.

Platform independence

The Internet world is diverse; individual systems/applications are operated on a number of platforms, written in a variety of programme languages and providing various interfaces. Despite this, a whole range of standards is available (e.g. RFC), which makes connection easier.

When designing Integration links, a solution must be chosen based on these standards and enables individual parts to be replaced, without the need to make changes to another page, i.e. when preserving a defined interface.

What integration is not

In practice, it is very common to come across connection requirements systems/applictions, which not only offer an appropriate interface (web services, API, structured outputs and the data linking option). Such examples are often resolved with the help of a HTML tag iframe and reading external content. In these cases, the issue is not simply about integration. No integration criteria are fulfilled, and in practice the most frequent problem is the content displayed on various media, when changes are made to the design. When designing the project as a whole, a similar system is required, which does not provide suitable interfaces to identify on time (ideally) and include them in the project so that it is appropriate for integration.

Another frequent example is sending data by e-mailing, usually using an online form. In addition to the unreliability of the channel (e-mail) there are concerns that a connection does not meet all the above requirements, especially of security, efficiency and platform independence.

Author’s note: in my entire work experience, the biggest nightmare is when the client says, “It’s just a simple form. Send the filled-in information by email – that’s all you need to do.“

You can now follow the next part – article called: What is a corporate web portal and what are its goals?

10 TIPS FOR A SUCCESSFUL WEB INTEGRATION PROJECT

10 tips for a successful web integration project

Leave a reply

General advice on how to successfully carry out a web integration project.

Also, you should not miss the previous part of the article series about web integration – How to select a web integrator? It is a must-read!

Tip 1: Project benefits

Define clear goals for what you want your project to achieve and why you want to carry it out. They need not always be business-related (although obviously this is the case in most instances). However, it is important to quantify the benefits, so you should create metrics, which will show.

Creating a solution often involves a whole range of goals for the client.  But most often, this involves:

  • Supporting the business goals of the client. The web portal is often the only way you can come into contact with your target groups. It will determine the success of your goods or services, and more generally the satisfaction of the target user. Yes – a corporate web portal should generate income.
  • Lowering the burden on dispatch (improving self-service capability) – easy to navigate and user-friendly interface makes it easy for user requests to be met and therefore reducing the need for additional services.
  • Education – plenty of information, which is presented the right way, should educate the user.
  • A strong communication tool. Of course, the portal is always a website, and is an important communication channel to inform customers. But it also a means for them to inform us – both as feedback (contact form, advice and questions), and indirectly, through analyses of visitor behaviour (visitor analysis).
  • Simplification (in some cases going as far as automisation) of data transfer.

Tip 2: Break down project development into specific parts

“All-inclusive“ projects, where all functionalities are regarded as a priority, and completing them for launching is crucial too, highlight that it is not possible to identify key areas for fulfilling defined goals with regard to their time and financial demands.

Phasing the development enables you to react flexibly to orders being made during portal development. Ideally, the phases that you plan should last approximately three months. A portal development project requires constant attention and effort to continually improve functionality, to monitor the activities of your competitors, and to react to client comments. Take of the advantage of the flexibility offered by the Internet.

Tip 3: Get the web integrator involved in time.

Good partnership is a foundation for success. Involving a web integrator in the early phase of the project increases the chance of a better quality solution. A good integrator sees the situation as a whole and suggests improvements that are acceptable in terms of price, even when your team would not even know about such solutions.

Choose a web integrator with whom you would like to establish a long-term partnership. The web integrator will take account of your interests and help to you to meet your budget goals/comply with limitations, through effective and tried and tested proposals in the early phase of the project. You can then avoid costly remakes and launching the functional qualities when finances have been used up before the project is completed.

Tip 4: Ask about complete services

Check whether your web integrator will be responsible for the whole project. What type of activities does it entail? Is it appropriate to consult your partner?  You should not be burdened with routine operations; instead you should concentrate on meeting project goals and resolving conceptual issues.

Tip 5: Data migration and existing websites

The existing website, in some form another, is always there. The website is indexed in search engines (which have a specific “SEO” value), and you should consider the correct preservation of reverse links. But you should be critical of the existing structure and content. Take advantage of the project involving editing texts from a copywriter to revise and simplify the material. In practice, large sections of text are not looked at and updated.

Tip 6: Find a strong internal owner and sponsor

In order for your project to be successful, you need support from the highest level of management – you need to have someone pushing down from the top. Without such pressure, clearly determined competences can often cause impediments to the internal team, in particular in issues of responsibility for the project or parts of it. An internal “grafter“, is needed, who will treat the project as his/her own. Internal deadlines will need to be monitored, and without a fired-up project manager in your team, the project will not work.

Naturally the project roles assigned to others: internal guarantors who are experts, consultants, technicians, etc. All must be clearly motivated to ensure the project is successfully completed.

Tip 7: Remember your users

  • The web should be not for yourself but identied target groups of users, and the overall implementation should be in line with how they see the project.  During the progress of the project and in later development you should test and try out various options, for which there are various tools, e.g.UX testing, AB testing, etc.
  • Create prototypes – modern design tools allow you to create prototypes with a “clickable” format (without involving a graphic designer). Doing so allows you to test various assumptions in the initial analytical phase and avoid unnecessary remakes and increasing project costs.
  • Provide information that the user wants, not what you want.
  • User-friendliness, ease of navigation and accessibility are vital components for the success of a portal. Details, such as colour ranges and visuals are secondary (if they are not in conflict with accessibility rules).
  • Bear user diversity in mind – different users have browsers and mobile platforms. They also have varying degrees of restrictions. Make the portal fit them, and accommodate the needs of users.
  • Provide information, not pages. The portal should provide information via a number of channels, such as RSS feeds, XML exports and web services.

Tip 8: Guaranteed accessibility of the project or part it

The solution, or part of it, is often critical in terms of your business processes. You should ask that your web integrator provides a sufficient guarantee of accessibility when determining the number of visitors (load).

Secure guarantees by a service level agreement (SLA), which can help define issues of response times to different defect categories, rules of service responses and the recovery process. In addition, it can also help define other competences as part of the operations, taking into account the physical breakdown into the HW environments of the client, supplier or others.

Tip 9: Guaranteed support and development of the solution and service

In view of the project phasing and changing market conditions, it is well worth ensuring sufficiently flexible work conditions for developing the solution, not only in terms of rectifying mistakes but also, and in particular timely responses to new orders. In addition, the web integrator should ensure consistency in meeting goals in these orders.

Work only starts when the project is launched.

Tip 10: A suitable platform

The choice of an appropriate application and web/portal platforms (Web Building Platform and Content Management System) is fundamental for the development of specific functionalities, ensuring operation of the web aspects of the solution (webhosting, cloud computing, clustering), and for further development and the right solution, including all the necessary guarantees.

There are many portal technologies on the market, from leading global suppliers to smaller and medium-sized companies. It is crucial that the web integrators have experience in the selected type of platform and can prove that they have used the platform, by means of specific references matching your project, in terms of type and scope.

You can now follow the next part – article called: Principles and topology of web integration.

HOW TO SELECT A WEB INTEGRATOR?

How to select a web integrator?

Leave a reply

Choosing the right partner will determine the success of your project.

Also, you should not miss the previous part of the article series about web integration – Do you need a web integrator? It is a must-read!

Once you decide that your project requires a web integrator, you should then, of course, focus on finding the right web one.

As with system integration, the solution supplied by a web integrator is not a commodity. Rather, it involves service delivery, frequently on a long-term basis, which is closely connected with business processes and can impact your business or functioning for many years to come. Like the search for employees and partners, selecting a web integrator does not solely depend on your precisely defined requirements, but on mutual understanding too.

Professional requirements of a web integrator

The staff of a web integrator must have a wide range of knowledge and skills, ranging from a grasp of marketing and communications, web analysis, web and software architecture, communication interfaces, communication standards, and hardware configurations (sizing, monitoring and performance tuning of the operational environment) to an excellent knowledge of the principles and processes underpinning the project.

The web integrator must also have a sufficiently extensive partner network, which will allow it to carry out all activities essential for the project to operate succesfully.

You should ask about

  • Staffing. The experience of key staff, who will be involved in carrying out the project. They are pivotal in ensuring that it moves forward successfully. People with know- how are human; how good they are and their experience will determine the project implementation method.
  • Methodology and procedures. The partners will apply these in project implementation.
  • Tools used in the project. Tools jointly used by the staff and specified by the procedures form a single entity. The choice of the right Web Building Platform and Content Management System, whose quality standard and open nature make development easy, especially the further development of the solution. The quality of the outputs of course is influenced by a whole range of other factors, especially software tools (web analyses, operational environments, development platforms, etc.).
  • References. Practical experience, best confirmed by a client, is a testament to the experience of the supplier. You should ask about case studies,  if you can visit the  client, and the possibility of a making a mystery call. You should differentiate between the relevance of the references: they should highlight in particular the quality of the potential project team.
  • Partner stability. A project needing a web integrator is planned with a timescale of two to five years, with the potential for further growth and development. The partner must have a good track record in terms of history and stability, as well as being capable of developing as your needs develop. So it is better to be one step ahead.
  • Security. It goes without saying that the partner should have liability insurance; the amount should be related to the size of the project.
  • Operational guarantee. What accessibility does the partner offer and under what conditions? What are the partner service programmes and response times like? including conditions for carrying out new orders?
  • Risk. In every project, identification and evaluation of risk are factors determining price and deadlines for submitting the work. You should work together with the partner to identify risk and make the most of the experiences it has gained from similar projects.
  • Personal meeting. In view of the project length, it is important to meet the partner and members of its team personally.

Tenders

The selection process most often takes the form of tenders, which varying in terms of formality, depending on your company rules. Tenders are based on the definition of the request for propsals, i.e. the client‘s solution requirements and related links, and, of course, the web integrator requirements.

In orders for a solution tailored to each client, it is appropriate in such cases to also internally formulate a rationale. This is a technique that helps reduce the number of non-essential orders, which often carry unnecessary costs and risks. A definition also allows an external consultant to also help the client. The consultant can also help provide a general evaluation of the requests.

Requests for proposals usually contains

  • basic information describing the client,
  • the aims of the web solution,
  • organisational structure and financial situation of the client,
  • specification of functional and non-functional requirements,
  • integration link specifications,
  • operation requests,
  • the required structure of the offer,
  • tender requirements, which include
    • overall qualities of a web integrator,
    • references for previous projects carried out,
    • the overall concept of the web solution,
    • ICT (HW, LAN, internet, accessibility),
    • Projection methodology and project management,
    • services facilitiating project development and servicing,
    • quality level of the sub-contractor,
    • quality level of the project team,
    • proposed timeline,
    • price,
    • security.

Despite all attempts at objectivity in decision-making, personal chemistry plays a huge role when choosing  a web integrator. It is a partnership, which if successful, will continue on a long-term basis. It is therefore entirely logical that mutual agreement and understanding are very important for the outcome of the collaboration. And without an opportunity to meet the supplier personally and mutual discussion of the proposed solution, the choice becomes riskier . “You will not find a supplier using Excel.”

The post-selection process

After you have selected a web integrator, you should make the most of its services. Concentrate on clearly defining goals and how they correspond to results. Follow advice, but be critical – ask what the web integrator’s decision is based upon, and how it has reached that decision. Discuss a solution to the problem, and reject irrelevant advice that has little connection with reality. Adopting this type of approach will also develop your knowledge.

You can now follow the next part – article called: 10 tips for a successful web integration project.

Do you need a web integrator?

Do you need a web integrator?

Leave a reply

If your project requires a web integrator, here are some questions you should ask, and some advice.

You have a web project to implement, but do you know where to start? Do you need a web integrator in your project? Is a standard web (digital) agency enough? Making the right choice at this stage significantly influences the success of your project.

How to know if a web integrator is needed

To make it easy for you to decide, here is a selection of questions that will help you make up your mind whether you need to involve a web integrator.

Preparation and coordination sector

  • Is it a large project?
  • Does it require the involvement of other partners or possibly more than one of your internal teams?
  • Does the project require strong management skills, with a focus on formality and the methodology used?

Marketing and communications sector

  • Does the project require the involvement of other sub-contractors in other fields where the Internet is used – such as SEO, SEM, social networks, lead generation and others?
  • Will you be involving your own advertising or PR agency?

User interface sector

  • In addition to the attractiveness of the website, are functionality and user-friendliness of the interfaces important issues?
  • Do you expect to use multichannel communications?

Development, technical and operational sector

  • Will the project contain specific functional units, which require application of software engineering processes?
  • Does your IT department make demands on the technology/platforms you use?
  • Are you planning further development and require guaranteed response times tailored to your requirements?
  • Is operation of the solution critical for your company/will it be critical? Does it require guaranteed access and a response from the supplier?

Integration sector

  • Do you plan link ups with your internal systems?
  • Are you expecting third parties to be involved in your internal systems or interfaces?
  • Will there be a need for your project to provide structured data to your environment?

If the answer is YES to most of these questions, you will need a partner to help you with the project.

WHAT IS A WEB INTEGRATOR?

What is a web integrator?

Leave a reply

The web integrator is a partner who provides a guarantee to the client that the project will comply with the agreed specifications. The web integrator is responsible for coordinating all of the necessary activities.

Also, you should not miss the previous part of the article series about web integration – What is web integration? It is a must-read!

What a web integrator does?

The web integrator coordinates the work of all those involved in a web integration project. In practice this usually involves:

  • client’s marketing department,
  • the advertising or PR agency of the client,
  • the client’s internal systems manager (client IT department or authorized supplier, or system integrator),
  • supplier(s) of external data,
  • development team – internal or external,
  • solution operators (hosting services),
  • external specialists (fields where the Internet is used).

The diagram below depicts the principles of client communication with the web integrator, which is in turn responsible for communication with those in the related fields. In practice, there is direct operational contact between individual experts in various areas.

What is web integrator?

The web integrator’s role is to ensure that the work of all those concerned are in incompliance with the project as a whole. In particular, the web operator should be responsible for the achievement of all of the specified (commercial or otherwise) benefits for the client.

The limits and responsibility of web integrator activities

Unlike the system integrator, the web integrator’s activities include marketing and communications, and new fields where the Internet is used. However, these fields do not include aspects related to internal systems, such as data stores, DMS, ERP, and similar areas. Web integrators and system integrators most often work together when defining interfaces with the internal systems of the clients; such systems should be used when creating a web solution and when designing optimization of the processes affected.

In contrast to those of a digital agency, the web integrator’s responsibilities also include the connection of internal systems and a higher development level of specific functionality.  As with a system integrator, a web integrator can work with a digital agency regarding marketing, and fields where the Internet is used.

Solution development

In terms of timing, web projects that require a web integrator are often medium to long-term. Throughout the entire project, they also expect that the web integrator will be able to ensure the capacity to develop the solution, in any related field. The web integrator must also be capable of guaranteeing response times for new client orders and in areas where processes are critical, as well as the overall accessibility of services, including guaranteed times for service responses, which are covered by a Service Level Agreement (SLA).

The web integrator keenly follows web trends and monitors the results of web analyses and user behavior. On this basis of such information, the integrator is actively involved in suggesting appropriate measures for the devised web solutions, taking into consideration the original or continuously updated goals of the project. These activities involve several professional fields; again there is a need to coordinate them.

The key to the overall success of the project lies is determined by the quality of the development plan and its compliance with the defined targets.

The technical operation of the solution

A solution requires the right operating environment.  In practice, three situations typically arise use of the client’s operating system, operation on the web integrator’s system, or a third party system A combination of these three may be possible, but in all cases, the web integrator can help with designing suitable architecture, sizing, security and accessibility of the entire solution, so that it reflects the importance of the whole project or specific parts of it.

You can now follow the next part – the article called: Do you need a web integrator?

WHAT IS WEB INTEGRATION?

What is web integration?

Leave a reply

A basic definition of web integration, and activities included in web integration – the web integrator’s job.

Definitions

The expert definition of system integration is quite widely known and has been circulating in the IT world for several years. It is about joining together various software and hardware (general system) components into one unit.

This unit works effectively and brings benefits resulting from synergies. A system integrator, which in some cases can be a company carrying out system integration for its clients, works to ensure that the operating costs of the entire solution, in contrast to individual parts of the systems, are reduced. In addition, the system integrator (or company) should be responsible for the required stability and the security system.

In all of this, the possibility of continually develop the solution as a whole should be taken into account.

Under the definition, system integrators must have or acquire knowledge of areas linked to the integration process. On the other hand, system integrators are not able to provide integration services themselves. It is not a prerequisite that system integrators themselves have all the necessary internal know-how, but they must be in a position to acquire this knowledge, from the suppliers or sub-contractors. It is also useful to bring together such information as part of the overall project delivery.

In recent years, areas, where the Internet is used, have grown very dynamically, and individual firms are specializing in areas covering a whole range of services, from purely marketing to purely technical.

It is therefore clear that as with system integration, there is a need to connect all of these services for certain projects. Implementing a good quality and extensive web projects, such as a web portal, B2B portal, e-commerce solution or a client zone requires the participation of a wide spectrum of specialists, in marketing and communications, design and user access, SEO and SEM, project management, HTML coding, system analyses, software and technical architecture, development, testing, operation, and many other disciplines.

Web integration, therefore, involves a process of connecting all the outputs of all activities and components essential for carrying out the web project as a whole. The web integrator is a partner who provides a guarantee to the client that the project will comply with the agreed specifications. The web integrator is also responsible for coordinating all the necessary activities.

(*Logically not all website projects need a web integrator to happen; the need to involve integrators becomes greater as the size and importance of a project grow. A small microsite about projects can be created without the need for web integration, and in some cases a web integrator, but in the case of large volumes of information or a sales portal, the involvement of a web integrator is at the very least vitally important, if not essential. For more information, see “Do you need a web integrator?”)

Web integration can be regarded as a “subset” or in some cases an “offshoot” of system integration. Web integration naturally means involving the client’s internal system, but the aim is not to resolve the integration links of the client’s individual systems.

On the other hand, the web integrator can help with reconciling processes that go beyond the notional boundaries of the internal systems and that move from the outer to the inner environments. Alternatively, the web integrator can use the Internet (and also mobile) technology, taking into account the importance of involving other professional disciplines and the effectiveness of investments.

In the project, the web integrator is the primary contact with the client, who is therefore relieved of the duty to communicate with a number of specialised suppliers during project implementation. The web integrator must demonstrate sufficient project management skills.

Activities included in web integration

At the time of writing, the following list of fields applied in web integration projects. However, the online world is so dynamic that this number is still growing. In practice, individual disciplines often overlap and therefore clear separation between them is generally not possible. In all areas, it is assumed that the web integrator provides or facilitates suitable consultancy or training services to the client.

Preparation and coordination aspects of the project

  • Supporting the project business goals.
  • Specifying solution requirements together with the client.
  • Drawing up documentation – concept or feasibility study.
  • Setting success metrics.
  • Drawing up preparation specifications.
  • Project management, including a project timeline.
  • Coordinating individual sub-contractors and suppliers.

eCommerce, marketing and communications aspects are often carried out in cooperation with specialised partners and products

  • Compliance with the communications strategy of the client.
  • Ensuring continuity of marketing activities.
  • SEO, SEM, PPC, banners and media lease, linkbuilding and other promotional areas and lead generation.
  • Social networks.
  • Web analysis, including web analysis evaluation.
  • Direct marketing.
  • Copywriting.
  • eCommerce including sub-categories such as:
    • Mobile commerce,
    • Social commerce,
    • Mobile payment,
    • TV-Shopping (Smart/Internet TV),
    • Multi-channel ecommerce.

User interface sector

  • Graphic design aspects.
  • User-friendliness and user testing.
  • Accessibility, including supporting multi-channel):
  • Desktop,
  • Mobile equipment,
  • Smart TV,
  • and more.

Development, technical and operational aspects

  • Selection of suitable application and web/portal platforms.
  • Use of other suitable projects for specific solutions (such as eCommerce, and other tools – analytical, testing and others).
  • Development of specific functionalities on the selected application platform, based on the software engineering methodology chosen.
  • Designing and ensuring operation of a web solution (webhosting, cloud computing and clustering) based on estimated performance demands (number of visitors) and accessibility needs (sizing, monitoring, performance and tuning).
  • Further development and management of the solution, including necessary guarantees.

Integration sector

  • Integration into internal systems/applications.
  • Integration into external systems/applications.
  • Integration of the solution interface, for providing data to the surroundings.

Separate integration can be implemented at the data, user interface, technological, functional, organisational or methodological levels. The most appropriate use of these methods or a combination of them should always be based on current conditions, taking into account the impact of the funding invested.

You can now follow the next part – the article called: What is a web integrator?

What is Ad Fatigue? How to diagnose it and cure it

What is advertisement fatigue? How to diagnose and cure it

1 Reply

To consider what advertisement fatigue is, let’s begin with an example.

Consider how many times you’ve changed the channel because you’ve seen the same commercial ten times that night. Assume concerning occasions when you’re so worn out of listening to a particular commercial that you switch off your radio completely.

These are both examples of advertisement fatigue – a problem that happens when users come to be too familiar with a particular kind of advertisement, hence reducing its performance.

As marketing experts, it’s critical we continuously offer fresh, top-quality, and also targeted advertisements to ensure your content remains to motivate your audience, instead of creating disappointment.

Listed below, we’ll review what ad fatigue is, the common symptoms attributed to advertisement fatigue, and also what you can do to repair it. Let’s dive in.

What is advertisement fatigue?

Advertisement fatigue happens when your audience sees your advertisements so commonly that they become burnt out with them and also quit listening.

This, in turn, triggers your campaigns to end up being less effective, protects against users from moving down the sales channel, and also inevitably injures your firm’s bottom line.

Ultimately, the function of advertising and marketing is to turn new viewers into clients, which can’t happen if you’re over-serving your ads to the very same customers, or developing low-grade advertisements.

Luckily, if you recognize ad fatigue at an early stage, you can reverse its results by developing brand-new projects. It may be as easy as changing the picture you utilize on your Facebook ads, or using Google ad features to adapt text based upon your target market’s habits as well as choices.

Maybe you require to employ a strategic timetable to make sure your ads are just served at the most appropriate times so that you can accomplish optimum ROI.

Whatever the case, we have a few ideas and tricks to aid you to maximize your marketing success. Let’s discover them.

3 Indications Your Audience Has Ad Fatigue

Possibly you think that ad fatigue is impacting your campaigns, but you’re not entirely sure just how to find it.

The adhering to are some typical signs and symptoms that you may experience if your audience is growing tired of your ads:

1. Reduced Click-Through Rates (CTRs)

When it comes to tracking and resolving advertisement fatigue, your click-through rates (CTR) are probably among the most essential metrics to determine. CTR demonstrates just how engaging your advertisement is – and also, particularly, whether it’s encouraging sufficient to oblige visitors to explore your brand further.

If your ad shows a 10% discount on your new autumn footwear line as well as it has a high CTR, you can presume the ad is successfully motivating visitors to quit what they’re doing, and also take an appearance at your newly-discounted products.

If your CTR numbers fall considerably over time, may be due to the fact that you’re boring your audience, and they’re no more going to involve with your brand name.

2. Much less interaction

Mentioning engagement, have you checked to see how followers are connecting with your organization on social networks?

If individuals delicately see your advertisements and carry on, they’re not really engaged – as well as an engaged target market is essential to generating remarks and shares. If you’re seeing reduced social engagement, may be an indication that you’ve caused ad fatigue in your fans in ways that make them less inspired to communicate with all your web content: both paid as well as natural.

3. Fewer impressions

The same goes for advertisements – paid social media ads will just appear if they’re relevant to that specific individual. If your impressions have actually lowered over time, it might be time to revamp your advertisement campaigns.

Like a lot of barriers in life, you can’t fix advertisement fatigue until you acknowledge that it’s a problem. By checking out the aforementioned metrics continuously with time, you’ll get a far better understanding of exactly how your target market really feels regarding your brand. As soon as you recognize that advertisement fatigue may be to blame for less-than-stellar project efficiency, you can make small-but-strategic improvements to revive your advertising and marketing approach.

Let’s have a look at a few potential advertisement fatigue cures now.

Exactly how can you heal ad fatigue?

It does not constantly take a ton of job to decrease advertisement fatigue. Sometimes, basic changes can be all you require to upgrade the look and feel of your advertisements.

Here are 3 actions you can require to refresh your projects so that your audience will be more thinking about the material you’re sharing.

1. Update the history shade of your display advertisements

Everyone requires a change of views from time to time.

We’re often exposed to the same pictures over and over, which can be tiring and also oblige us to overlook the ads the next time we see them.

Since you’re revealing the same target market in the exact same ad multiple times, show ads can be especially susceptible to ad fatigue.

Thankfully, there’s a straightforward fix to prevent this quandary: by transforming the historical shade of your advertisements, you can refresh your audience’s passion for your material. This small change is typically adequate to make your advertisements appear brand-new.

2. Customise your ads using ad customizers

Google’s ad customizers have actually been around for a few years currently, as well as they’re powerful devices for preserving and raising conversions advertisement freshness.

If you’re running Pay-Per-Click (PPC) ads, you could not be aware of the power that customizers hold, yet it’s time to transform that– ultimately, Google’s ad customizers guarantee your ads remain pertinent and fresh, while simultaneously producing a feeling of urgency that lures your fans to click your calls-to-action.

In short, advertisement customizers dynamically update your promotions with web content that’s customized to your target market and supply that content in a time-sensitive manner.

Ad customizers allow you to obtain the word out concerning your promotion in real time when it’s most appropriate to customers. Even better, as soon as you get them established, advertisement personalizations are rather hands-off.

3. Rotate your ads often

As a marketing professional, you know that schedules are essential: you require a clear strategy to keep all of your projects on track.

That being claimed, showing an ad a lot of times to the same people can easily lead to advertisement fatigue.

Combat this concern by creating several advertisements as well as rotating them. These versions can all supply the exact same material yet need to consist of differences in message or design. This assists to maintain your content fresh and also permits you to maximize your projects based on which ads perform best. (A/B screening these advertisements can be an efficient option for guaranteeing you’re serving the highest-performing ads to your visitors.).

Keep in mind that when you’re turning your ads, you ought to also ensure that you’re just delivering your messages at the most relevant times of day (as well as on one of the most pertinent days). Include your turnings in your advertising and marketing calendar for streamlined implementation as well as far better outcomes.

4. Screen your campaigns

It’s not nearly enough to create a brand-new copy or swap out your creative– you’ll need to constantly track your ads to ensure fatigue doesn’t set in with your upgraded campaigns. If you’re not checking your ads’ performance, you will not be able to inform if your target market has disliked them.

To keep ad fatigue on your radar, be sure to monitor frequency (the number of times users see your advertisements) and CTR (the number of times people click your advertisements divided by the number of perceptions). This permits you to recognize ad fatigue at an early stage and also readjust your technique as necessary.

Great tips for fighting Facebook ad fatigue

One of the greatest ways to promote your goods and services is through Facebooks Ads. But as we said above, a large number of monotonous ads can get boring for the audience. If you want to leave a good impression on your potential customers, try following the tips below.

  • Automate ads to pause frequently. Suppose you’ve created several ad creatives and turned them all on. Once one of them reaches a high frequency, you want to turn these ads off. This will let the other ads run instead, so you can increase deliverability while creating more ads.
  • Find new audiences and create new ads. It’s great that we pause ads with high frequency, but paused ads don’t make us any money. The next thing we need to do is update ad creatives or audiences. For example, changing the background colour, texting, and using new videos and images is a good way to quickly refresh an ad. You can test new audiences by targeting a similar group or targeting the same behavioural pattern.
  • Decrease budgets for high-frequency ad sets. While suspending successful campaigns can combat fatigue, if the campaign was earning you money, it’s a shame that it shouldn’t be used. In that case, it’s a good idea to cut the budget for that campaign – it will still run, but it will be shown to a smaller audience that it can still impress.
  • Move away from an audience that is already engaged with your ad or brand. If your audience has already heard of you or used your services, then there is no need to pump more campaigns into them. Chances are that they already know about you, and if they want to use similar services, they would turn to you. If we continue to expose these potential customers to the same marketing campaign, it could have the unpleasant effect of annoying the audience.
  • Run ads on a schedule (so-called dayparting). Facebook allows you to specify a specific day and time of day when the ad should be displayed. This is advantageous because we can target the exact days and times that we believe our ad will reach the largest audience of potential leads. Surely it doesn’t make sense to invite guests into your bar on a Monday morning?
  • Duplicate your ad set. I know it sounds strange. But we’re not entirely sure how Facebook’s algorithm works. Duplicating campaigns that didn’t quite work has paid off many times. Because sometimes a campaign hits an initial snag that it can’t do anything about, but by starting over, you can avoid that.
  • Rethink your campaign objective. We can fight it all we want, but one thing is inevitable – our customers will eventually tire of our advertising. So we need to think about how to make our company or our product attractive again. Create new content and new products that will engage potential customers and audiences.
  • Boost your best organic posts. Take advantage of every opportunity. So if your Facebook post is doing well that you might not expect, it’s a good idea to give that post a little help. If a post has spontaneously received good feedback from your followers, then there’s a good chance that such a post would be successful even with people who don’t follow you yet.

How Copywriting Has Changed With the Rise of Technology

Leave a reply

Copywriting has definitely changed with the rise of technology, but it’s not all bad news. In fact, many argue that it has actually gotten easier, thanks to all the new tools and resources available online. Nowadays, you can even learn this must-have skill easily online using any variety of learning platforms such as Udemy or even for free using websites such as YouTube. Here’s a look at how copywriting has changed with the current advancements, and what it means for the future of marketing and advertising.

The changing landscape of copywriting

Copywriting has changed a lot in recent years, thanks to the rise of technology. In the past, copywriting was all about creating catchy headlines and selling products through print ads and television commercials. Today, copywriting is much more complex. With the advent of digital marketing, copywriters now have to contend with SEO, social media, and email marketing. As a result, copywriting has become more strategic and focused on creating content that engages customers and drives conversions.

While the landscape of copywriting has changed, the basics remain the same: create compelling content that sells. To succeed in today’s market, copywriters need to be adaptable and able to write for a variety of platforms. They also need to understand the latest trends in technology and how they can be used to reach customers. By staying up-to-date on the latest changes in copywriting, they’ll be able to create content that resonates with their audience and increase both long-term results and short-term ones.

The rise of digital marketing

Nowadays copywriters need to be able to create content for a variety of platforms, including social media, websites, and email campaigns. They also need to be able to write effective SEO copy that will help their client’s website rank higher on search engine results pages.

After all, copywriting has always been about understanding what makes people tick and then using that knowledge to create persuasive content. However, with the rise of technology, copywriters now have access to a wealth of data that can be used to understand what people want and need. This data can be used to create more targeted and effective copy.

This is especially necessary for businesses that have transitioned to an online presence, from online clothing stores such as Boohoo to a variety of online platforms specialized in digitalized traditional games such as roulette, which today has several variants that have further evolved the title. There are even bookstores such as Book Depository that provide international shipping — copywriting is a must to ensure they keep their business at the forefront.

The impact of technology on copywriting

In the past, copywriters had to rely on their own creativity and imagination to come up with ideas and strategies for their clients. Now, with the help of technology, they can easily do research and find inspiration for their work that will help them master this skill even more. Additionally, there are now many tools and resources available that can help them to create more effective and persuasive copy.

For example, Google AdWords is a tool that allows copywriters to target specific keywords that potential customers are searching for. This ensures that your content is more likely to be seen by people who are actually interested in what you have to say. Additionally, there are now many different types of media that can be used to deliver your message, including video, infographics, and even interactive content.

All of these changes have made copywriting more challenging but also more exciting. With the right tools and strategies, you can create truly powerful and persuasive content that will help you achieve your marketing goals.

Conclusion

Copywriting has come a long way since the days of pen and paper. With the rise of technology, copywriters have had to adapt to new ways of writing and communicating with their audiences. While some may see this as a challenge, it’s also an opportunity for copywriters to showcase their creativity and engage with audiences in new and exciting ways.

Types of Bet in Sports Betting

Online Betting Tips That Actually Works

1 Reply

When it comes to sports, it’s not just about the activity itself. It’s about the community that surrounds it. Sports are a big part of people’s lives, and they come together to support their favorite teams and players. Whether it’s cheering in the stands or talking about the game online, sports bring people together in a way that nothing else can.

Sports are more than just a diversion. They’re a way of life. When you’re a fan of a team, you become part of a community that is always there for you. No matter what happens, you can always count on your fellow fans to help you through it. That’s what makes sports so special.

Betting On Sports

When it comes to sports, one of the best things about it is the sense of camaraderie that you feel with other fans. This camaraderie leads to a phenomena called sports fandom. Fans become so close-knit that they often start betting on games with each other. This creates a sense of community even stronger than before.

Fans love to talk about their favorite teams and players. They love to share their thoughts and feelings about the game. And they love to bet on the games. This creates a strong bond between fans that can never be broken. Sports bring people together in a way that nothing else can.

Betting on sports has been around for as long as sports themselves. It’s a way for fans to show their support for their team while also winning some money. But it’s not just about the money. Betting on sports is a way to show your dedication to your team. It’s a way to show that you’re willing to put your money where your mouth is.

This very idea is brought and nourished to this day making sports betting becomes one of the biggest industries in the world.

Thanks to the advancement in technology, people can now bet safely and more conveniently. They can now place their bet from the comfort of their home or even on the go. With just a few clicks, they can have their bet placed and ready to go.

Types of Bet in Sports Betting

There are now more ways than ever to bet on sports. You can bet on the outcome of a game, the score of a game, or even who will win MVP. There are literally hundreds of different ways to bet on sports. And with so many different options, there’s sure to be a way that’s perfect for you.

But before you start placing your bets, it’s important to learn about the different types of bets and how they work. That way, you can be sure that you’re making the best possible decision for your particular situation. Here are some of the most common types of bets:

Point Spread Bets: A point spread bet is when you bet on the margin of victory in a game. For example, if you bet on the Patriots to beat the Jets by 7 points, you would need the Patriots to win by more than 7 points for you to win your bet.

Moneyline Bets: A moneyline bet is when you bet on a team to win outright. There is no spread, so you just need the team to win the game.

Over/Under Bets: An over/under bet is when you bet on the combined score of both teams in a game. For example, if the over/under is set at 48 points, you would need the combined score of both teams to be more than 48 points for you to win your bet.

Parlays: A parlay is when you combine two or more bets into one. If all of your bets win, you will win a larger amount of money than if you had just bet on each individual game. However, if even one of your bets loses, you will lose the entire parlay.

Prop Bets: A prop bet is a bet on something that will happen during the course of a game. For example, you might bet on whether or not a certain player will score a touchdown.

These are just some of the most common types of bets. There are many other types of bets that you can make. But these are the ones that you’re most likely to come across.

Tips For You

Despite the fact that betting can be rewarding, it always comes with a risk. No one knows for sure how a particular game will turn out, so there is always the potential to lose money. This is why it’s important to do your research first and learn as much as possible on how to place your bet. Here are some tips that are proven to be working:

  1. Sign up with a reputable online betting site. There are many out there, so do your research to find the one that best suits your needs. Search for reviews online to get an idea of what others are saying about the site before you sign up. Look at the badge of certification from regulatory bodies such as eCOGRA, UK Gambling Commission and Curacao eGaming to make sure that the site is credible and trustworthy. You can go to https://smartbettingguide.com/ to find a thorough list of trusted online bookmakers and many other useful resources that can help throughout your gambling journey.
  2. Make sure you understand the betting terms and conditions before you place any bets. This will help avoid any confusion or disputes later on.
  3. Always bet what you can afford to lose. Don’t bet more than you’re comfortable losing, as this can lead to disastrous results. Having a fixed budget and not going over it is crucial for any gambler.
  4. Start small and gradually increase your bets as you become more comfortable with the process. This will help minimize your risk while maximizing your potential profits. Start with as small as $5 per bet and increase it gradually as you become more confident.
  5. Be patient and don’t chase your losses. It’s important to remember that gambling is a marathon, not a sprint. There will be ups and downs throughout your journey, so it’s crucial to stay patient and not let your emotions get the best of you. This is one of the most important tips of all, as it can be the difference between winning and losing money.”

As you can see, online sports betting can be a great way to make some extra money. Just be sure to follow these tips and you’ll be well on your way to success!

Casino

Pointers For More Profitable Casino Session

Leave a reply

Casinos are a popular pastime for many people. They offer a variety of games to play, as well as opportunities to win money. Casinos can be a lot of fun, and they can be a great way to make some money. However, there are a few things you should know before you start playing in a casino.

First of all, it is important to be aware of the odds. The odds in a casino are always in favor of the house. This means that you will likely lose money over time if you keep playing. However, the more you play, the better your chances of winning.

Second, you need to be aware of the games that you are playing. There are a variety of different games that you can play in a casino, and each one has its own set of rules. You need to make sure that you understand the rules before you start playing. Otherwise, you could end up losing a lot of money. Here are some of the games you might come across:

Blackjack

Blackjack is a popular card game that can be found in casinos all over the world. The object of the game is to score 21 points without going over. You can achieve this by either getting as many cards as possible that add up to 21, or by getting an Ace and a 10-point card (a blackjack). If you go over 21, you bust and lose your hand.

To play blackjack, you need to first place a bet. Then, the dealer will give each player two cards face up. The player then has the option of either taking another card (called a hit), or standing pat (staying with the two cards he or she has been given). The aim is to get as close to 21 as possible, without going bust.

The advantage of blackjack is that it offers players good odds compared to other casino games. It is also one of the easiest games to learn how to play.

Slot Machines

Slot machines are one of the most popular games in casinos around the world. They are simple to play and offer players the chance to win big prizes. To play a slot machine, you simply need to insert your coin and press the button corresponding to your choice. The reels will then start spinning and if your chosen symbols line up on the payline, you’ll win!

Slot machines are usually quite volatile, which means that they offer players big payouts but also have high odds of losing money. It’s important to understand how they work before playing them in order to increase your chances of winning.

Poker

Poker is a popular card game that can be found in most casinos. It’s a game of strategy, and the aim is to make the best possible hand out of the cards you’re dealt. There are a variety of different poker games, but the most common is Texas Hold’em.

Poker is a complex game, but it’s one that offers players good odds if they know what they’re doing. It’s important to learn the different hand rankings and how to bet before playing.

These are just some of the games that you might come across in a casino. It’s important to do your research and understand the rules before playing any of them. Otherwise, you could end up losing a lot of money.

Pointers For More Win

Casinos can be a lot of fun, and they can be a great way to make some money. However, there are a few things you should know before you start playing in a casino:

Do your research

When looking for a casino to play at, it is important to do your research. There are a lot of different casinos out there, and each one has its own set of rules and games. You need to find one that suits your needs.

One way to do this is to read reviews. There are a lot of different review websites out there, and they can be a great way to get information about different casinos such as https://smartcasinoguide.com/. They can tell you about the different games offered, the odds, and the customer service. They can also tell you about the bonuses and promotions that are available.

Another way to research casinos is to look at their websites. This can give you a lot of information about the games that they offer, as well as the rules and regulations. It can also tell you about the bonuses and promotions that are available.

Play at casinos that offer good bonuses and rewards

When looking for a casino to play at, it’s important to find one that offers good bonuses and rewards. This can include things like free spins, deposit bonuses, and loyalty programs. By playing at casinos that offer these types of bonuses and rewards, you can get more out of your gameplay and increase your chances of winning.

Stick to games that you know well

It’s also important to stick to games that you know well. This way, you’ll have a better understanding of the gameplay and be more likely to make winning bets. If you’re new to casino gaming, start out by playing simpler games like slots or roulette. Once you’ve got the hang of things, you can move on to more complex games.

Play with smaller stakes at first

When starting out at a casino, it’s best to play with smaller stakes. This way, you won’t risk too much money and you’ll be able to learn the ropes of the game. Once you’ve gotten a feel for how the game works, you can start betting larger amounts.

Make sure you have a solid bankroll management plan in place

A bankroll management plan is essential for any casino player. This is a plan that dictates how much money you’re willing to risk on each game and how much you’re willing to lose in total. By having a bankroll management plan in place, you’ll be able to stay within your budget and avoid going into debt.

Avoid chasing losses

One of the worst things a casino player can do is to chase their losses. This means that they keep betting more and more money in the hopes of recouping their losses. Not only is this a bad strategy, but it can also lead to financial ruin.

If you find yourself losing money at the casino, it’s best to walk away and come back another day. This will help you avoid chasing your losses and potentially losing even more money.

Final Say

By following these tips, you’ll be on your way to becoming a successful casino player. Remember to research the different casinos, stick to games that you know well, and take advantage of the bonuses and rewards that are available. With a little bit of luck, you’ll be able to walk away with some winnings in your pocket.