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display advertising

When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm.

Below is the answer and explanation for when reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. When reviewing her display campaign, Gina sees that ...

Below is the answer and explanation for when reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. When reviewing her display campaign, Gina sees that Read article

Where can you place a client’s image and video ads?

Below is the answer and explanation for where can you place a client’s image and video ads? Where can you place a client’s image and video ads? On the display network only ✅ On the search network ...

Below is the answer and explanation for where can you place a client’s image and video ads? Where can you place a client’s image and video ads? On the display network only ✅ On the search network Read article

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products.

Below is the answer and explanation for your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. Your client wants to reach customers who are ...

Below is the answer and explanation for your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. Your client wants to reach customers who are Read article

Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?

Below is the answer and explanation for which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google display network? Which of these metrics is typically most important in measuring ...

Below is the answer and explanation for which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google display network? Which of these metrics is typically most important in measuring Read article

Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?

Below is the answer and explanation for Jackie is an advertiser who wants to reach people by using both remarketing and product listing ads. What’s the best targeting strategy for her? Jackie is an advertiser who wants ...

Below is the answer and explanation for Jackie is an advertiser who wants to reach people by using both remarketing and product listing ads. What’s the best targeting strategy for her? Jackie is an advertiser who wants Read article

View-through conversions are only available to:

Below is the answer and explanation for view-through conversions are only available to: View-through conversions are only available to: Advertisers that have implemented conversion optimizer. Advertisers that have implemented conversion tracking. ✅ Advertisers that have opted into ...

Below is the answer and explanation for view-through conversions are only available to: View-through conversions are only available to: Advertisers that have implemented conversion optimizer. Advertisers that have implemented conversion tracking. ✅ Advertisers that have opted into Read article

If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

Below is the answer ad explanation for if your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest? If your client runs a car dealership and ...

Below is the answer ad explanation for if your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest? If your client runs a car dealership and Read article

Ads are likely to be most contextually relevant to the sites on which they appear when using:

Below is the answer and explanation for ads are likely to be most contextually relevant to the sites on which they appear when using: Ads are likely to be most contextually relevant to the sites on which ...

Below is the answer and explanation for ads are likely to be most contextually relevant to the sites on which they appear when using: Ads are likely to be most contextually relevant to the sites on which Read article

If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:

Below is the answer and explanation for if you’re using remarketing to reach people who’ve used your mobile app, they see your ads: If you’re using remarketing to reach people who’ve used your mobile app, they see ...

Below is the answer and explanation for if you’re using remarketing to reach people who’ve used your mobile app, they see your ads: If you’re using remarketing to reach people who’ve used your mobile app, they see Read article

An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign.

Below is the answer and explanation for an advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. An advertiser using viewable cost-per-thousand impressions (vCPM) ...

Below is the answer and explanation for an advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. An advertiser using viewable cost-per-thousand impressions (vCPM) Read article

To raise awareness of what you’re advertising without limiting who might see your ads, you should:

Below is the answer and explanation for to raise awareness of what you’re advertising without limiting who might see your ads, you should: To raise awareness of what you’re advertising without limiting who might see your ads, ...

Below is the answer and explanation for to raise awareness of what you’re advertising without limiting who might see your ads, you should: To raise awareness of what you’re advertising without limiting who might see your ads, Read article

You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

Below is the answer and explanation for you are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up ...

Below is the answer and explanation for you are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up Read article

Which practice would be acceptable under Google’s editorial and technical requirements?

Below is the answer and explanation for which practice would be acceptable under Google’s editorial and technical requirements? Which practice would be acceptable under Google’s editorial and technical requirements? Including a generic phrase like “buy products, click ...

Below is the answer and explanation for which practice would be acceptable under Google’s editorial and technical requirements? Which practice would be acceptable under Google’s editorial and technical requirements? Including a generic phrase like “buy products, click Read article

True or False: An advertiser can target mobile apps via AdWords

Below is the answer and explanation for True or False: An advertiser can target mobile apps via AdWords True or False: An advertiser can target mobile apps via AdWords FALSE ✅ TRUE Correct answer FALSE ✅ Explanation ...

Below is the answer and explanation for True or False: An advertiser can target mobile apps via AdWords True or False: An advertiser can target mobile apps via AdWords FALSE ✅ TRUE Correct answer FALSE ✅ Explanation Read article

Which practice would violate Google’s editorial and professional requirements?

Below is the answer and explanation for which practice would violate Google’s editorial and professional requirements? Which practice would violate Google’s editorial and professional requirements? Showing a Valuetrack tag in the text ✅ Including a question mark ...

Below is the answer and explanation for which practice would violate Google’s editorial and professional requirements? Which practice would violate Google’s editorial and professional requirements? Showing a Valuetrack tag in the text ✅ Including a question mark Read article

Which allows advertisers to see which sites referred visitors with the most time spent on site?

Below is the answer and explanation for which allows advertisers to see which sites referred visitors with the most time spent on site? Which allows advertisers to see which sites referred visitors with the most time spent ...

Below is the answer and explanation for which allows advertisers to see which sites referred visitors with the most time spent on site? Which allows advertisers to see which sites referred visitors with the most time spent Read article

You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?

Below is the answer and explanation for you’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use? You’d like to show your ...

Below is the answer and explanation for you’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use? You’d like to show your Read article

What does remarketing allow you to do?

Below is the answer and explanation for what does remarketing allow you to do? What does remarketing allow you to do? See how many people bought your product after seeing the ad Send client emails Reconnect with ...

Below is the answer and explanation for what does remarketing allow you to do? What does remarketing allow you to do? See how many people bought your product after seeing the ad Send client emails Reconnect with Read article

When competing for the same ad unit, if the Ad Rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank

Below is the answer and explanation for when competing for the same ad unit, if the ad rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined ad rank When competing for the same ...

Below is the answer and explanation for when competing for the same ad unit, if the ad rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined ad rank When competing for the same Read article

In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?

Below is the answer and explanation for in your next campaign you’d like to show images of your products in your ads. What campaign type do you choose? In your next campaign you’d like to show images ...

Below is the answer and explanation for in your next campaign you’d like to show images of your products in your ads. What campaign type do you choose? In your next campaign you’d like to show images Read article