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If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

Below is the answer ad explanation for if your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

  • Target cost-per-acquisition (CPA).
  • Viewable cost-per-thousand-impressions (vCPM). ✅
  • Cost-per-view (CPV).
  • Cost-per-day (CPD).

correct answer

Viewable cost-per-thousand-impressions (vCPM). ✅

Explanation

If you’re interested in increasing your brand awareness, the Google display network offers you the chance to connect with customers at the right time and place on thousands of websites worldwide. You can use placement targeting in AdWords to help reach a relevant audience for your brand, using rich-media ad formats and CPM bidding.

The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads display certification: Skillshop display ads certification

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