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When competing for the same ad unit, if the Ad Rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank

Below is the answer and explanation for when competing for the same ad unit, if the ad rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined ad rank

When competing for the same ad unit, if the ad rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined ad rank

  • Keyword-targeted ad will be the only ad to appear in the ad unit
  • Keyword-targeted ad will appear above the placement-targeted ad
  • Placement-targeted ad will be the only ad to appear in the ad unit ✅
  • Placement-targeted ad will appear above the keyword-targeted ad

Correct Answer

Placement-targeted ad will be the only ad to appear in the ad unit ✅

Explanation

Placement-targeted ads and keyword-targeted ads compete to appear on pages on the display network based on their ad rank. ad rank for placement-targeted or keyword-targeted ads, as well as all other ads targeted to the display network, is determined depending on whether the campaign uses cost-per-click (CPC) or cost-per-thousand impressions (CPM) bidding.

The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads display certification: Skillshop display ads certification

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