Hi, my name is Michal Krčmář
I am a digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.

Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD Show more

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Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

Recent blog posts

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

Below is the answer and explanation for an advertising executive takes over a Google search ads campaign. On his Google ads recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate? ...

Below is the answer and explanation for an advertising executive takes over a Google search ads campaign. On his Google ads recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate? Read article

Walt wants to provide strategic guidance for the Google App campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two.) Select All Correct Responses

Below is the answer and explanation for Walt wants to provide strategic guidance for the Google app campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome. Which two settings should ...

Below is the answer and explanation for Walt wants to provide strategic guidance for the Google app campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome. Which two settings should Read article

Cosmetics brand Lit Looks isn’t getting the reach they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration. What are they missing in their video asset mix?

Below is the answer and explanation for cosmetics brand lit looks isn’t getting the reach they expected from their Google app install campaign. They want to optimize their creative mix, focusing on video assets. They currently have ...

Below is the answer and explanation for cosmetics brand lit looks isn’t getting the reach they expected from their Google app install campaign. They want to optimize their creative mix, focusing on video assets. They currently have Read article

Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?

Below is the answer and explanation for Google ads follow the media rating council’s standards for view ability. What’s required for an ad to be counted as a viewable impression? Google ads follow the media rating council’s ...

Below is the answer and explanation for Google ads follow the media rating council’s standards for view ability. What’s required for an ad to be counted as a viewable impression? Google ads follow the media rating council’s Read article

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

Below is the answer and explanation for while managing a successful Google ads campaign, why would you choose automated bidding instead of manual bidding? While managing a successful Google ads campaign, why would you choose automated bidding ...

Below is the answer and explanation for while managing a successful Google ads campaign, why would you choose automated bidding instead of manual bidding? While managing a successful Google ads campaign, why would you choose automated bidding Read article

Which three technology-related considerations might impact how an app performs by market? (Choose three.) Select All Correct Responses

Below is the answer and explanation for which three technology-related considerations might impact how an app performs by market? Which three technology-related considerations might impact how an app performs by market? Browser preference of market. Population density ...

Below is the answer and explanation for which three technology-related considerations might impact how an app performs by market? Which three technology-related considerations might impact how an app performs by market? Browser preference of market. Population density Read article

How do the majority of app downloaders discover apps?

Below is the answer and explanation for how do the majority of app downloaders discover apps? How do the majority of app downloaders discover apps? Through magazine placements. Through television commercials. Through billboard advertising. Through digital sources. ...

Below is the answer and explanation for how do the majority of app downloaders discover apps? How do the majority of app downloaders discover apps? Through magazine placements. Through television commercials. Through billboard advertising. Through digital sources. Read article

Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

Below is the answer and explanation for Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his ...

Below is the answer and explanation for Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his Read article

What are three reasons why a retail company would invest in app promotion? (Choose three.) Select All Correct Responses

Below is the answer and explanation for what are three reasons why a retail company would invest in app promotion? What are three reasons why a retail company would invest in app promotion? Apps are guaranteed to ...

Below is the answer and explanation for what are three reasons why a retail company would invest in app promotion? What are three reasons why a retail company would invest in app promotion? Apps are guaranteed to Read article

When setting up a new Google App campaign, which three settings must be made at the campaign level?

Below is the answer and explanation for when setting up a new Google app campaign, which three settings must be made at the campaign level? When setting up a new Google app campaign, which three settings must ...

Below is the answer and explanation for when setting up a new Google app campaign, which three settings must be made at the campaign level? When setting up a new Google app campaign, which three settings must Read article

In what way do Google App campaigns simplify the ad creation process?

Below is the answer and explanation for in what way do Google app campaigns simplify the ad creation process? In what way do Google app campaigns simplify the ad creation process? Content is taken from the website ...

Below is the answer and explanation for in what way do Google app campaigns simplify the ad creation process? In what way do Google app campaigns simplify the ad creation process? Content is taken from the website Read article

What are the two main marketer objectives for app promotion?

Below is the answer and explanation for what are the two main marketer objectives for app promotion? What are the two main marketer objectives for app promotion? Discovery and global expansion. Global expansion and in-store sales. Engagement ...

Below is the answer and explanation for what are the two main marketer objectives for app promotion? What are the two main marketer objectives for app promotion? Discovery and global expansion. Global expansion and in-store sales. Engagement Read article

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad?

Below is the answer and explanation for Helen’s heating and air (HHA) wants to encourage interest in their new smart refrigerators. They know that widget co also sells smart refrigerators. HHA’s marketing manager creates the broad match ...

Below is the answer and explanation for Helen’s heating and air (HHA) wants to encourage interest in their new smart refrigerators. They know that widget co also sells smart refrigerators. HHA’s marketing manager creates the broad match Read article

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