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Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad?

Below is the answer and explanation for Helen’s heating and air (HHA) wants to encourage interest in their new smart refrigerators. They know that widget co also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “widget co” as a negative keyword. Which two searches may prompt the ad?

Helen’s heating and air (HHA) wants to encourage interest in their new smart refrigerators. They know that widget co also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “widget co” as a negative keyword. Which two searches may prompt the ad?

  • Widget co customer support.
  • Refrigerator reviews widget co.
  • Widget co refrigerator installation.
  • Smart refrigerator reviews. ✅
  • Energy-efficient fridge. ✅

Correct answer

  • Smart refrigerator reviews. ✅
  • Energy-efficient fridge. ✅

Explanation

Since Helen’s heating and air has added “widget co” as a negative keyword, the ad won’t be shown on any term that has that negative term anywhere in keyword.

When selecting negative keywords for search campaigns, look for search terms that are similar to your keywords, but might cater to customers searching for a different product.

For search campaigns, you can use broad match, phrase match, or exact match negative keywords.

Given above is the answer and explanation for the question Helen’s heating and air (HHA) wants to encourage interest in their new smart refrigerators. They know that widget Co also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “widget co” as a negative keyword. Which two searches may prompt the ad?

Read all the Google ads search certification answers.

Learn more about google ads search certification:  Google ads search Skillshop

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