Glossary

Objectives are the measurable aims of a business set for a given period, for example, marketing objectives for the next year.  

Objectives are the measurable aims of a business set for a given period, for example, marketing objectives for the next year.  

A new product can be defined as a good, service, or idea that is “perceived” by some potential customers as new. It may have been available for some time, but many potential customers have not yet adopted ...

A new product can be defined as a good, service, or idea that is “perceived” by some potential customers as new. It may have been available for some time, but many potential customers have not yet adopted Read article →

Macro forecasting is concerned with forecasting markets in total. This is about determining the existing level of Market Demand and considering what will happen to market demand in the future.  

Macro forecasting is concerned with forecasting markets in total. This is about determining the existing level of Market Demand and considering what will happen to market demand in the future.  

Labeling or labeling is the packaging information that can be used for a variety of promotional, informational, and legal purposes. For more information, please visit http://en.wikipedia.org/wiki/Mandatory_labelling.

Labeling or labeling is the packaging information that can be used for a variety of promotional, informational, and legal purposes. For more information, please visit http://en.wikipedia.org/wiki/Mandatory_labelling.

Harvest is a strategy based on the Boston Matrix. Here the company reduces the amount of investment in order to maximize the short-term cash flows and profits from the SBU. This may have the effect of turning Stars ...

Harvest is a strategy based on the Boston Matrix. Here the company reduces the amount of investment in order to maximize the short-term cash flows and profits from the SBU. This may have the effect of turning Stars Read article →

Gender segmentation is the segmentation of markets based on the sex of the customer. The cosmetic industry is a good example of the widespread use of gender segmentation.  

Gender segmentation is the segmentation of markets based on the sex of the customer. The cosmetic industry is a good example of the widespread use of gender segmentation.  

A family brand name is used for all products. By building customer trust and loyalty to the family brand name, all products that use the brand can benefit.

A family brand name is used for all products. By building customer trust and loyalty to the family brand name, all products that use the brand can benefit.

The family life cycle refers to the stages of family life usually based on demographic data which is used for defining the particular markets for certain goods and services. Each demographic group has its own specific needs ...

The family life cycle refers to the stages of family life usually based on demographic data which is used for defining the particular markets for certain goods and services. Each demographic group has its own specific needs Read article →

Fast-moving consumer goods is a definition for the goods which are sold in high volumes, have low unit value, and with fast consumer repurchase. For example ready-made meals, baked beans, newspapers, etc.

Fast-moving consumer goods is a definition for the goods which are sold in high volumes, have low unit value, and with fast consumer repurchase. For example ready-made meals, baked beans, newspapers, etc.

A focus group is referred to a small group of customers who are usually brought together into a group discussion with the only aim to record and measure their response to a marketing stimulus such as a ...

A focus group is referred to a small group of customers who are usually brought together into a group discussion with the only aim to record and measure their response to a marketing stimulus such as a Read article →