Categories

Marketing automation tools

Demand-side platform (DSP) – what is demand-side platform platform and what is it used for?

Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising ...

Demand-side platform (DSP) is a software platform that consolidates data exchange accounts and multiple ad exchange accounts into a single interface, enabling advertisers to efficiently manage and optimize their advertising Read article

Marketing Automation

Definition: Marketing automation confers to the usage of software to automate routine responsibilities that are associated with marketing pursuits. It also includes incorporating several portions of a marketing funnel. Information: Marketing automation is a complicated domain with ...

Definition: Marketing automation confers to the usage of software to automate routine responsibilities that are associated with marketing pursuits. It also includes incorporating several portions of a marketing funnel. Information: Marketing automation is a complicated domain with Read article