I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.
I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD… Show more
for small and big clients all over the world.
in digital business.
from clients.
I’ve cooperated with Michal on numerous projects, related to SEO incl. content creation, web development, UX/UI design, online graphics, and web analysis. Our projects were always delivered on time and with great quality. What I appreciate about working with Michal the most is his business drive, mentor-like approach, flexibility, and honesty. Michal won’t do pointless work for you, he will help you choose and execute the right approach, instead.
We hired Michal as a digital consultant when were creating a new company website. He helped us put together a basic idea of how the new site should work in term of UX, prepared very detailed wireframes, provided the content and coordinated our external teams. I appreciate his professional approach, his great communication skills and proactivity. After the successful website launch, we contacted Michal several times and this resulted in a long-term cooperation.
Michal is extremely hardworking and purposeful. Somehow I suspect that it has not happened yet that he did not achieve what he intended. If you need to realize something, then contact Michal. He is your Man.
Michal is very hardworking manager with an excellent instinct for business. I got to know him as a courageous and decisive person and it does make a lot of fun to work and to develop new ideas and business opportunities with him . Besides that he is a cool guy to have a beer with...
Having worked with Michal for nearly two years, I can say he is an empathetic mentor, an indispensable collaborator, a fluid manager, a supportive colleague, and funny guy. Michal does everything with a smile. It is a great pleasure working with him.
I had an opportunity to cooperate with Michal on several client's projects. Michal is a self organized, target driven and customer oriented individual with huge knowledge and experience with online marketing. I can only recommend Michal for any company.
After our introductory gathering, Michal and I decided to sit down together in person. During the initial months of administrating the joint-cooperation, I truly admired his perspective towards work ethics and aims. He is one of the most competent content marketing specialists. I am truly motivated by the leadership behavior he displays towards his team and his endeavors towards exploring better strategies for corrective measures.
I have worked with Michal since 2012 and have always had great results from him. He is a dependable, hard working individual. He understands the importance of his work and the impact it has on the business and knows what does and does not work. He is specialized in analytics field and extremely knowledgeable about the online space in every aspect. And you do not find many "SEO guys" who try to really care about the content not just about some rubbish magical metrics:)
Below is the answer and explanation for Clara is an advertising director who’s tasked with optimizing her company’s Google search campaign. How can Clara use the optimization score to benefit her campaign? Clara is an advertising director ...
Below is the answer and explanation for Clara is an advertising director who’s tasked with optimizing her company’s Google search campaign. How can Clara use the optimization score to benefit her campaign? Clara is an advertising director Read article →
Below is the answer and explanation for your Google search ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how ...
Below is the answer and explanation for your Google search ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how Read article →
Below is the answer and explanation for which of the following items is not a component of quality score? Which of the following items is not a component of quality score? Landing page experience. Maximum cost-per-click (max. ...
Below is the answer and explanation for which of the following items is not a component of quality score? Which of the following items is not a component of quality score? Landing page experience. Maximum cost-per-click (max. Read article →
Below is the answer and explanation for what must a floodlight tag include to capture product data alongside a conversion? What must a floodlight tag include to capture product data alongside a conversion? An ord value. Dynamic ...
Below is the answer and explanation for what must a floodlight tag include to capture product data alongside a conversion? What must a floodlight tag include to capture product data alongside a conversion? An ord value. Dynamic Read article →
Below is the answer and explanation for Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google ads recommendations page to help him evaluate his search ads campaigns. Which ...
Below is the answer and explanation for Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google ads recommendations page to help him evaluate his search ads campaigns. Which Read article →
Below is the answer and explanation for when using a placement media cost cap, what will happen once the cap is reached? When using a placement media cost cap, what will happen once the cap is reached? ...
Below is the answer and explanation for when using a placement media cost cap, what will happen once the cap is reached? When using a placement media cost cap, what will happen once the cap is reached? Read article →
Below is the answer and explanation for Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people. Belinda’s boutique just started carrying 3 new designer ...
Below is the answer and explanation for Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people. Belinda’s boutique just started carrying 3 new designer Read article →
Below is the answer and explanation for how can ad extensions contribute to increasing user engagement? How can ad extensions contribute to increasing user engagement? With attractive images and videos. Ad extensions include a “share” button. Ad ...
Below is the answer and explanation for how can ad extensions contribute to increasing user engagement? How can ad extensions contribute to increasing user engagement? With attractive images and videos. Ad extensions include a “share” button. Ad Read article →
Below is the answer and explanation for when assets are added to an existing creative, where will these updates be reflected? When assets are added to an existing creative, where will these updates be reflected? In the ...
Below is the answer and explanation for when assets are added to an existing creative, where will these updates be reflected? When assets are added to an existing creative, where will these updates be reflected? In the Read article →
Below is the answer and explanation for your client wants to increase the number of people visiting his website. When analyzing the data for search campaign, which metric do you most want to improve. Your client wants ...
Below is the answer and explanation for your client wants to increase the number of people visiting his website. When analyzing the data for search campaign, which metric do you most want to improve. Your client wants Read article →
Below is the answer and explanation for why should your business use performance planner? Why should your business use performance planner? It validates budgets against other vendors in the same market. It is the only ad budgeting ...
Below is the answer and explanation for why should your business use performance planner? Why should your business use performance planner? It validates budgets against other vendors in the same market. It is the only ad budgeting Read article →
Below is the answer and explanation for where would purchased inventory for a campaign be entered in campaign manager? Where would purchased inventory for a campaign be entered in campaign manager? Landing pages Campaigns. Placements. ✅ Floodlight ...
Below is the answer and explanation for where would purchased inventory for a campaign be entered in campaign manager? Where would purchased inventory for a campaign be entered in campaign manager? Landing pages Campaigns. Placements. ✅ Floodlight Read article →
Below is the answer and explanation for why might you use the “search network campaigns with display opt-in” campaign type? Why might you use the “search network campaigns with display opt-in” campaign type? You can use one ...
Below is the answer and explanation for why might you use the “search network campaigns with display opt-in” campaign type? Why might you use the “search network campaigns with display opt-in” campaign type? You can use one Read article →
Below is the answer for Simon’s using a Google smart display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon? Simon’s using a Google Smart Display campaign to build out his ...
Below is the answer for Simon’s using a Google smart display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon? Simon’s using a Google Smart Display campaign to build out his Read article →
Below is the answer for Quinn recently launched a display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive ...
Below is the answer for Quinn recently launched a display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive Read article →
Below is the answer and explanation for you want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure ...
Below is the answer and explanation for you want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure Read article →
Below is the answer and explanation for with dynamic search ads, what does the advertiser provide? With dynamic search ads, what does the advertiser provide? A list of search terms. A machine-learning algorithm. A headline. A list ...
Below is the answer and explanation for with dynamic search ads, what does the advertiser provide? With dynamic search ads, what does the advertiser provide? A list of search terms. A machine-learning algorithm. A headline. A list Read article →
Below is the answer and explanation for your new client’s Google ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this ...
Below is the answer and explanation for your new client’s Google ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this Read article →
Below is the answer and explanation for what report tracks floodlight attribution in reporting? What report tracks floodlight attribution in reporting? Insights. Cookie reach overlap. Path to conversion. ✅ Floodlight impressions. Correct answer Path to conversion. ✅ ...
Below is the answer and explanation for what report tracks floodlight attribution in reporting? What report tracks floodlight attribution in reporting? Insights. Cookie reach overlap. Path to conversion. ✅ Floodlight impressions. Correct answer Path to conversion. ✅ Read article →
Below is the answer and explanation for at what level can landing pages be set, so they are the same across multiple ads? At what level can landing pages be set, so they are the same across ...
Below is the answer and explanation for at what level can landing pages be set, so they are the same across multiple ads? At what level can landing pages be set, so they are the same across Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
List of comments
Jeff commented on: MoM
Clear and well structured explanation of the MoM metric. I especially like how the examples make the calculation…Finley commented on: Icons8: The Platform That Actually Broke the Icon Curse
This post is chaotic in the best possible way and also painfully accurate. Icon inconsistency really does wreck…Joshua Pratt commented on: Affiliate marketing - what is it?
It’s exciting to see the call for marketing services for festivals in Malta! Festivals are an excellent opportunity…Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…