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What must a Floodlight tag include to capture product data alongside a conversion?

Below is the answer and explanation for what must a floodlight tag include to capture product data alongside a conversion?

What must a floodlight tag include to capture product data alongside a conversion?

  • An ord value.
  • Dynamic pixels.
  • Custom floodlight variable. ✅
  • 1×1 tracking pixel.

Correct answer

Custom floodlight variable. ✅

Explanation

Custom floodlight variables enable you to capture information beyond the basics (visits and revenue) that you can collect with standard parameters in your tags.You can include custom floodlight variables in any of your floodlight activity tags and report on their values in report builder. You can create up to 100 custom variables per floodlight configuration. You can also add friendly names to make these parameters easier to understand in reports.

The above question is related to Google campaign manager. You can find all the updated questions and answers related to Google campaign manager on the “Google campaign manager certification” page. If you find any updates in questions or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google campaign certification: Skillshop Google campaign manager certification.

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