Hi, my name is Michal Krčmář
I am a digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.

Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD Show more

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Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

Recent blog posts

An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because the advertiser:

Below is the answer and explanation for an advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because the advertiser: An advertiser purchasing display advertising through other ad networks can ...

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What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?

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What are two benefits of using dynamic creatives in Studio? (select two)Select All Correct Responses

Below is the answer and explanation for what are two benefits of using dynamic creatives in studio? What are two benefits of using dynamic creatives in studio? Ability to test different ad formats within one creative. Ability ...

Below is the answer and explanation for what are two benefits of using dynamic creatives in studio? What are two benefits of using dynamic creatives in studio? Ability to test different ad formats within one creative. Ability Read article

Which report is helpful when using Site and Category Exclusions?

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Below is the answer and explanation for which report is helpful when using site and category exclusions? Which report is helpful when using site and category exclusions? Campaign report. Ad Group report. Placement report. ✅ Keyword report. Read article

What is the difference between Programmatic Guaranteed deals and preferred deals?

Below is the answer and explanation for what is the difference between programmatic guaranteed deals and preferred deals? What is the difference between programmatic guaranteed deals and preferred deals? Programmatic guaranteed deals are incompatible with conversion pixels. ...

Below is the answer and explanation for what is the difference between programmatic guaranteed deals and preferred deals? What is the difference between programmatic guaranteed deals and preferred deals? Programmatic guaranteed deals are incompatible with conversion pixels. Read article

What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Studio? (select three)Select All Correct Responses

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How long should advertisers wait after creating a new display campaign before analyzing its performance?

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Below is the answer and explanation for how long should advertisers wait after creating a new display campaign before analyzing its performance? How long should advertisers wait after creating a new display campaign before analyzing its performance? Read article

Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which types of AdWords campaign would be best for that?

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When should the dynamic creative be uploaded to Studio?

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How does an extension work on a Display ad?

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Below is the answer and explanation for how does an extension work on a display ad? How does an extension work on a display ad? It adds extra information, like a location or phone number. ✅ It Read article

When you have multliple images to support different creative sizes within a single profile, what action should be taken?

Below is the answer and explanation for when you have multliple images to support different creative sizes within a single profile, what action should be taken? When you have multliple images to support different creative sizes within ...

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Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

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Which two preview types can be used to generate a dynamic preview? (select two)Select All Correct Responses

Below is the answer and explanation for which two preview types can be used to generate a dynamic preview? Which two preview types can be used to generate a dynamic preview? Filter by reporting label. Filter by ...

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An advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

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What dynamic strategy allows flight scheduling of dynamic creatives?

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What is the Asset Library file size limit per upload for video files?

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Remarketing is targeting ads to people who’ve already visited:

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What are three benefits of filtering by creative dimensions?Select All Correct Responses

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Which three feed types can be used for importing data into dynamic campaigns in Studio? (select three)Select All Correct Responses

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Which automatically expends your reach based on your campaign’s conversion history to help get as many conversions as possible for Display Network campaigns?

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