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Online Advertising Glossary

Definition: The blog represents a regularly-updated collection of an individual’s sentiments and net linkages. Information: Web-blogs or, simply, blogs began as a hybrid of the events of an individual’s life in combination with the events happening on ...

Definition: The blog represents a regularly-updated collection of an individual’s sentiments and net linkages. Information: Web-blogs or, simply, blogs began as a hybrid of the events of an individual’s life in combination with the events happening on Read article

Definition: Conversion rates refer to the rate of visitants who take aspired actions. Information: Aspired actions have several structures, ranging from site to site. Samples of these actions include selling commodities, membership certifications, newsletter registrations, software downloads, ...

Definition: Conversion rates refer to the rate of visitants who take aspired actions. Information: Aspired actions have several structures, ranging from site to site. Samples of these actions include selling commodities, membership certifications, newsletter registrations, software downloads, Read article

Definition: This is expressed as a percentage value and shows the average amount of clickthroughs per hundred ad impressions. Information: Distinguishing what clickthrough rates measure and do not measure is vital. The number of people who landed ...

Definition: This is expressed as a percentage value and shows the average amount of clickthroughs per hundred ad impressions. Information: Distinguishing what clickthrough rates measure and do not measure is vital. The number of people who landed Read article

Definition: During peak usage hours, this hosting choice enables websites to utilize the existing network capacity. Information Dedicated and burstable bandwidths are two alternatives, with the latter being more flexible. As burstable bandwidth is less expensive, a ...

Definition: During peak usage hours, this hosting choice enables websites to utilize the existing network capacity. Information Dedicated and burstable bandwidths are two alternatives, with the latter being more flexible. As burstable bandwidth is less expensive, a Read article

Definition: In web analytics, bounce rate shows the % of viewers who quit after taking a look at just a single page. In email marketing, the bounce rate shows the % of undeliverable emails. Information: Bounce rate ...

Definition: In web analytics, bounce rate shows the % of viewers who quit after taking a look at just a single page. In email marketing, the bounce rate shows the % of undeliverable emails. Information: Bounce rate Read article

Definition: Web-based marketing that doesn’t include the standard GIF and JPEG banner advertisements. Information: Beyond the banner is shown by what it is not, rather than what it is (JPEG or GIF banners that are 468 pixels ...

Definition: Web-based marketing that doesn’t include the standard GIF and JPEG banner advertisements. Information: Beyond the banner is shown by what it is not, rather than what it is (JPEG or GIF banners that are 468 pixels Read article

Definition: CDN refers to the Content Delivery Network. It is a method of geographically disbursed servers devised to enhance the performance of web pages and files. CDN directs user inquiries to servers that are the most competent ...

Definition: CDN refers to the Content Delivery Network. It is a method of geographically disbursed servers devised to enhance the performance of web pages and files. CDN directs user inquiries to servers that are the most competent Read article

Definition: It is the portion of a marketing broadcast that aims to influence an individual to execute a favorable action. Information: A call to action strives to convince an individual to execute a specific action promptly. “Buy ...

Definition: It is the portion of a marketing broadcast that aims to influence an individual to execute a favorable action. Information: A call to action strives to convince an individual to execute a specific action promptly. “Buy Read article

Definition It refers to the re-utilization for storage of Web files that can be promptly obtained by the end-user. Information Caching can occur at several spots, including proxies (such as the ISP of the user) and the ...

Definition It refers to the re-utilization for storage of Web files that can be promptly obtained by the end-user. Information Caching can occur at several spots, including proxies (such as the ISP of the user) and the Read article

Definition: It is a factor for graphical advertising that is more miniature than a banner ad. Information Button ads have several varied dimensions. There are various standards; for instance, 120×90, 120×60, 125×125, and 88×31 (micro-button). Moreover, nonstandard ...

Definition: It is a factor for graphical advertising that is more miniature than a banner ad. Information Button ads have several varied dimensions. There are various standards; for instance, 120×90, 120×60, 125×125, and 88×31 (micro-button). Moreover, nonstandard Read article