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Online Advertising Glossary

Definition Facebook is a social networking website established at facebook.com. Information: Facebook is one of the largest social networking websites that exist, with 750+ million dynamic users since July 2011. Advertisers now focus more on Facebook after ...

Definition Facebook is a social networking website established at facebook.com. Information: Facebook is one of the largest social networking websites that exist, with 750+ million dynamic users since July 2011. Advertisers now focus more on Facebook after Read article

Definition: Exclusivity refers to an agreement term in which a party yields another party the sole rights regarding a specific trade function. Information: A few advertising networks command exclusivity. Others do not require exclusivity, though they propose much greater ...

Definition: Exclusivity refers to an agreement term in which a party yields another party the sole rights regarding a specific trade function. Information: A few advertising networks command exclusivity. Others do not require exclusivity, though they propose much greater Read article

Definition: Email Spam refers to an undesired and unrequested email. Information: The interpretation of email spam is imprecise as everyone has their specific definition of what it means. As it persists, an individual has a different perception ...

Definition: Email Spam refers to an undesired and unrequested email. Information: The interpretation of email spam is imprecise as everyone has their specific definition of what it means. As it persists, an individual has a different perception Read article

Definition: Domain Name refers to the section of an entity displayed on the Internet. Information: There are several stages of domains. Models of the different stages are listed below: Top-level (TLD) – .com, .net, .org, .Edu, .gov 2nd-level – business, shopping, ...

Definition: Domain Name refers to the section of an entity displayed on the Internet. Information: There are several stages of domains. Models of the different stages are listed below: Top-level (TLD) – .com, .net, .org, .Edu, .gov 2nd-level – business, shopping, Read article

Definition: Disintermediation refers to the termination of agents in the supply chain, which suggests “cutting out the middlemen.” Information: Numerous people used the network economy to terminate middle agents, facilitating a straight route from the manufacturer to ...

Definition: Disintermediation refers to the termination of agents in the supply chain, which suggests “cutting out the middlemen.” Information: Numerous people used the network economy to terminate middle agents, facilitating a straight route from the manufacturer to Read article

Definition: Meta description or Description tag is an HTML tag utilized by Web page creators to render information about search engine listings. Information: The META information tag resides within a specific portion of the Web page (above ...

Definition: Meta description or Description tag is an HTML tag utilized by Web page creators to render information about search engine listings. Information: The META information tag resides within a specific portion of the Web page (above Read article

Definition: The deep web is the part of the Web that is unattainable by Web search engines. Information: The invisible Web can seem strange, though users do come across it frequently, without consciously being aware of it. ...

Definition: The deep web is the part of the Web that is unattainable by Web search engines. Information: The invisible Web can seem strange, though users do come across it frequently, without consciously being aware of it. Read article

Definition: Contextual Marketing is a technique of marketing in which the advertisements are served based on the webpage content (such as its theme or overall look) Information: During the beginning phase of web-based marketing, advertisements delivered on ...

Definition: Contextual Marketing is a technique of marketing in which the advertisements are served based on the webpage content (such as its theme or overall look) Information: During the beginning phase of web-based marketing, advertisements delivered on Read article

Definition: Comments that are irrelevant and put on a blog just for the sake of providing a link to the scammer’s website. Information: Spomment is another name for comment spam, and it is a combination of two ...

Definition: Comments that are irrelevant and put on a blog just for the sake of providing a link to the scammer’s website. Information: Spomment is another name for comment spam, and it is a combination of two Read article

Definition Signifies the procedure where one lands on the advertiser’s website by clicking on an ad. Information Although not the sole interaction, the clickthrough has been considered the most popular reaction to any ad. Sometimes visitors directly ...

Definition Signifies the procedure where one lands on the advertiser’s website by clicking on an ad. Information Although not the sole interaction, the clickthrough has been considered the most popular reaction to any ad. Sometimes visitors directly Read article