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Online Advertising Glossary

Definition: Immoderately manipulating search engine rankings for low-quality web-pages. Information: Search Engine Optimization (SEO) often gets confused with search engine spamming. Although overlaps exist between the two, essentially the two are completely different from each other. Spamming ...

Definition: Immoderately manipulating search engine rankings for low-quality web-pages. Information: Search Engine Optimization (SEO) often gets confused with search engine spamming. Although overlaps exist between the two, essentially the two are completely different from each other. Spamming Read article

Definition: When a marketer provides a URL to a search engine to make the search engine aware of the website or webpage. Information: Minimally, search engine submission includes providing the URL of the website or a page ...

Definition: When a marketer provides a URL to a search engine to make the search engine aware of the website or webpage. Information: Minimally, search engine submission includes providing the URL of the website or a page Read article

Definition: Software that indexes files, consequently trying to matches those files with visitor’s search history. Information: Web search engines are commonly known by the name ‘search engines’, even though different types are there. Web search engines try ...

Definition: Software that indexes files, consequently trying to matches those files with visitor’s search history. Information: Web search engines are commonly known by the name ‘search engines’, even though different types are there. Web search engines try Read article

Definition: When the ads that the visitors see are based on their search history. Information: By using the visitor’s search history, advertisers can connect with untapped markets to predict his/her interest. For instance, if a search engine ...

Definition: When the ads that the visitors see are based on their search history. Information: By using the visitor’s search history, advertisers can connect with untapped markets to predict his/her interest. For instance, if a search engine Read article

Definition: It is the advertising that may be bought without the help of a salesperson. Information: Self-serve advertising is generally interlinked with text marketing and micro-advertising campaigns. Both of these terms are not identical, but some of ...

Definition: It is the advertising that may be bought without the help of a salesperson. Information: Self-serve advertising is generally interlinked with text marketing and micro-advertising campaigns. Both of these terms are not identical, but some of Read article

Definition: A shopping cart is used to create an items catalog to make online Ordering accessible for users in which customers can add, remove, or buy products. Information: Shopping carts are available as part of a hosted ...

Definition: A shopping cart is used to create an items catalog to make online Ordering accessible for users in which customers can add, remove, or buy products. Information: Shopping carts are available as part of a hosted Read article

Definition: .Sig File refers to a  small string of words towards the end of a text and offers more information to the sender. Information: .Sig File is a small document, and it automatically hooks to the end ...

Definition: .Sig File refers to a  small string of words towards the end of a text and offers more information to the sender. Information: .Sig File is a small document, and it automatically hooks to the end Read article

Definition: SERP is linked with a page of search engine listing, normally the organic result of the First page. Information: Webmaster forums generally carry this acronym in which typing the long-form is too time-consuming. This is normally ...

Definition: SERP is linked with a page of search engine listing, normally the organic result of the First page. Information: Webmaster forums generally carry this acronym in which typing the long-form is too time-consuming. This is normally Read article

Definition: A marketing method that relies on casual social interactions to promote a product. Information: This method has been in place even before the advent of the Internet and is hyped as the most effective marketing form. ...

Definition: A marketing method that relies on casual social interactions to promote a product. Information: This method has been in place even before the advent of the Internet and is hyped as the most effective marketing form. Read article

Definition: Website Traffic confers to the number of users and visits a Website Information: Website Traffic used to be considered as a crucial element for calculating achievement on the Web. This speculation fulfilled the absence of other ...

Definition: Website Traffic confers to the number of users and visits a Website Information: Website Traffic used to be considered as a crucial element for calculating achievement on the Web. This speculation fulfilled the absence of other Read article