Vertical Banner

September 17,2009 in Online Advertising Glossary | 0 Comments


A vertical banner refers to a banner ad that measures 120 pixels wide and 240 pixels high.


Under the guidelines provided by the IAB, a vertical banner confers to a banner ad covering dimensions 120×240. Typically, several other banner ad sizes are also vertical such as skyscraper ads. They are essentially a lot greater than being broad, though they have a unique name.

Web pages frequently administer vertical banners in the right or left margins of a Web page.

In certain sponsorships, these are seldom “accumulated” vertically to propagate a consolidated effect.


IAB Standards: Ad Unit Guidelines

Related Terms:

Banner Ad, Banner Exchange, Banner Blindnessrectangle adskyscraper ad

Check out other Glossary Articles on Online Advertising Glossary and Digital Marketing Glossary.

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