Below is the answer and explanation for Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so? Maria has been told that she should use the performance ...
Below is the answer and explanation for Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so? Maria has been told that she should use the performance Read article →
Below is the answer for Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? Lucy is creating a new Display campaign with ...
Below is the answer for Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? Lucy is creating a new Display campaign with Read article →
Below is the answer for Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad ...
Below is the answer for Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad Read article →
Below is the answer for Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this? Kim is seeing significant performance from ...
Below is the answer for Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this? Kim is seeing significant performance from Read article →
Below is the answer for Bill has released a new line of products for his business and is using Google display ads to influence customer consideration. How does Google display ads targeting help Bill reach his marketing ...
Below is the answer for Bill has released a new line of products for his business and is using Google display ads to influence customer consideration. How does Google display ads targeting help Bill reach his marketing Read article →
Below is the answer for in order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting ...
Below is the answer for in order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting Read article →
Below is the answer for Hank wants to use a “Maximize Conversions” campaign with the performance planner. Which recommendation can be provided to Hank by the performance planner? for the question Hank wants to use a “Maximize ...
Below is the answer for Hank wants to use a “Maximize Conversions” campaign with the performance planner. Which recommendation can be provided to Hank by the performance planner? for the question Hank wants to use a “Maximize Read article →
Below is the answer for Google display ads drive marketing results every day for thousands of advertisers around the world. For the question How do Google display ads drive marketing results every day for thousands of advertisers ...
Below is the answer for Google display ads drive marketing results every day for thousands of advertisers around the world. For the question How do Google display ads drive marketing results every day for thousands of advertisers Read article →
Below is the answer and explanation for Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding ...
Below is the answer and explanation for Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding Read article →
Below is the answer for Google Ads was designed to help businesses achieve online success. to accomplish this, google ads was built on three core principles. What are these principles? Google Ads was designed to help businesses ...
Below is the answer for Google Ads was designed to help businesses achieve online success. to accomplish this, google ads was built on three core principles. What are these principles? Google Ads was designed to help businesses Read article →
Below is the answer for Google ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types? For the ...
Below is the answer for Google ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types? For the Read article →
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google display ads help Gloria achieve her business objective? It harnesses best-in-class intent signals to place ...
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google display ads help Gloria achieve her business objective? It harnesses best-in-class intent signals to place Read article →
Below is the answer for Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. For the question. Francis tries to explain to ...
Below is the answer for Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. For the question. Francis tries to explain to Read article →
Below is the answer for Doreen uses Google search to reach customers as they search for products similar to hers. She’d like to create a display remarketing campaign to reconnect with users and increase sales. How might ...
Below is the answer for Doreen uses Google search to reach customers as they search for products similar to hers. She’d like to create a display remarketing campaign to reconnect with users and increase sales. How might Read article →
Below is the answer and explanation for what cost model only calculates cost for impressions measured as viewable by active view? What cost model only calculates cost for impressions measured as viewable by active view? CPA. CPM. ...
Below is the answer and explanation for what cost model only calculates cost for impressions measured as viewable by active view? What cost model only calculates cost for impressions measured as viewable by active view? CPA. CPM. Read article →
Below is the answer for Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google ads display campaign with the “Influence consideration” marketing objective, she ...
Below is the answer for Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google ads display campaign with the “Influence consideration” marketing objective, she Read article →
Below is the answer for Colin wants to get the word out about his newest product. He’s planning to create a Google display ads campaign with building awareness as his marketing objective. Why would Colin choose “build ...
Below is the answer for Colin wants to get the word out about his newest product. He’s planning to create a Google display ads campaign with building awareness as his marketing objective. Why would Colin choose “build Read article →
Below is the answer and explanation for in which two tags can the keyword macro (%k) be added? In which two tags can the keyword macro (%k) be added? Floodlight. Impression event. ✅ Placement. Tracking ad. ✅ ...
Below is the answer and explanation for in which two tags can the keyword macro (%k) be added? In which two tags can the keyword macro (%k) be added? Floodlight. Impression event. ✅ Placement. Tracking ad. ✅ Read article →
Below is the answer and explanation for to target multiple campaign manager IDs within one cell of a feed, what character is used to separate IDs? To target multiple campaign manager IDs within one cell of a ...
Below is the answer and explanation for to target multiple campaign manager IDs within one cell of a feed, what character is used to separate IDs? To target multiple campaign manager IDs within one cell of a Read article →
Below is the answer and explanation for what attribution model uses floodlight data from both attributed and non-attributed conversions? What attribution model uses floodlight data from both attributed and non-attributed conversions? Data-driven model. ✅ First Interaction model. ...
Below is the answer and explanation for what attribution model uses floodlight data from both attributed and non-attributed conversions? What attribution model uses floodlight data from both attributed and non-attributed conversions? Data-driven model. ✅ First Interaction model. Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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