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Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use?

Below is the answer for Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use?

Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use?

  • Custom Intent audiences
  • Demographic targeting ✅
  • In-Market audiences
  • Affinity audiences ✅
  • Standard remarketing

Correct Answer

  • Affinity audiences ✅
  • Demographic targeting ✅

Explanation

Demographic targeting and Affinity audiencesFor building awareness, the two targeting options for Lucy will be Affinity audience and Demographic Targeting. When you want to reach a broad audience and maximize your brand exposure, Google recommends selecting build awareness as a business goal.

The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

To learn more about Google ads display certification: Skillshop display ads certification.

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