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If John is setting up a new video campaign, which manual bidding strategy should he use?

Below is the answer and explanation for if John is setting up a new video campaign, which manual bidding strategy should he use?

If John is setting up a new video campaign, which manual bidding strategy should he use?

  • Cost-per-click
  • Cost-per-thousand-viewable impressions
  • Cost-per-view ✅
  • Cost-per-engagement

Correct answer

Cost-per-view ✅

Explanation

 Cost-per-view (CPV) bidding is the default way to set the amount that you’ll pay for your trueview video ads (when created with AdWords). With CPV bidding, you’ll pay for video views and other video interactions (such as clicks on the call-to-action overlays, cards and companion banners), whichever comes first.

The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads display certification: Skillshop display ads certification

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