In which two tags can the keyword macro (%k) be added? (select two)Select All Correct Responses

Below is the answer and explanation for in which two tags can the keyword macro (%k) be added?

In which two tags can the keyword macro (%k) be added?

  • Floodlight.
  • Impression event. ✅
  • Placement.
  • Tracking ad. ✅

Correct answer

  • Impression event. ✅
  • Tracking ad. ✅


The %k macro expands into a sub string found in the ad tags (specifically, in the request URL). You can use this macro to display user-entered keywords in creatives.

It works in:

  • Click-through URLs.
  • Tracking ads.
  • Redirect URLs.
  • Creative code (all types).
  • Frame headers.
  • Impression event tags.
  • Click event tags.
  • OBA icon resource.

The above question is related to Google campaign manager. You can find all the updated questions and answers related to Google campaign manager on the “Google campaign manager certification” page. If you find any updates in questions or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google campaign certification: Skillshop Google campaign manager certification.

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