Below is the answer and explanation for an advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants ...
Below is the answer and explanation for an advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants Read article →
Below is the answer and explanation for remarketing is targeting ads to people who’ve already visited: Remarketing is targeting ads to people who’ve already visited: Multiple websites on the display network Your website after they’ve searched on ...
Below is the answer and explanation for remarketing is targeting ads to people who’ve already visited: Remarketing is targeting ads to people who’ve already visited: Multiple websites on the display network Your website after they’ve searched on Read article →
Below is the answer and explanation for which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible for display network campaigns? Which automatically expands your reach based on ...
Below is the answer and explanation for which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible for display network campaigns? Which automatically expands your reach based on Read article →
Below is the answer and explanation for if one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do? If one of your display ad groups isn’t serving due ...
Below is the answer and explanation for if one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do? If one of your display ad groups isn’t serving due Read article →
Below is the answer and explanation for frequency capping gives advertisers the ability to specify a limit to the number of: Frequency capping gives advertisers the ability to specify a limit to the number of: Clicks for ...
Below is the answer and explanation for frequency capping gives advertisers the ability to specify a limit to the number of: Frequency capping gives advertisers the ability to specify a limit to the number of: Clicks for Read article →
Below is the answer and explanation for when using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by: When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by: ...
Below is the answer and explanation for when using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by: When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by: Read article →
Below is the answer and explanation for Viewable cost-per-thousand impressions (vCPM): Viewable cost-per-thousand impressions (vCPM): Applies to all ads that appear in Google search and on the display network. Lets you pay only for the impressions that ...
Below is the answer and explanation for Viewable cost-per-thousand impressions (vCPM): Viewable cost-per-thousand impressions (vCPM): Applies to all ads that appear in Google search and on the display network. Lets you pay only for the impressions that Read article →
Below is the answer and explanation for your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend? Your client wants to reach new parents with ads for ...
Below is the answer and explanation for your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend? Your client wants to reach new parents with ads for Read article →
Below is the answer and explanation for you might choose to use preferred layouts for dynamic display ads if your client: You might choose to use preferred layouts for dynamic display ads if your client: Wants to ...
Below is the answer and explanation for you might choose to use preferred layouts for dynamic display ads if your client: You might choose to use preferred layouts for dynamic display ads if your client: Wants to Read article →
Below is the answer and explanation for when reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. When reviewing her display campaign, Gina sees that ...
Below is the answer and explanation for when reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. When reviewing her display campaign, Gina sees that Read article →
Below is the answer and explanation for where can you place a client’s image and video ads? Where can you place a client’s image and video ads? On the display network only ✅ On the search network ...
Below is the answer and explanation for where can you place a client’s image and video ads? Where can you place a client’s image and video ads? On the display network only ✅ On the search network Read article →
Below is the answer and explanation for your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. Your client wants to reach customers who are ...
Below is the answer and explanation for your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. Your client wants to reach customers who are Read article →
Below is the answer and explanation for which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google display network? Which of these metrics is typically most important in measuring ...
Below is the answer and explanation for which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google display network? Which of these metrics is typically most important in measuring Read article →
Below is the answer and explanation for Jackie is an advertiser who wants to reach people by using both remarketing and product listing ads. What’s the best targeting strategy for her? Jackie is an advertiser who wants ...
Below is the answer and explanation for Jackie is an advertiser who wants to reach people by using both remarketing and product listing ads. What’s the best targeting strategy for her? Jackie is an advertiser who wants Read article →
Below is the answer and explanation for view-through conversions are only available to: View-through conversions are only available to: Advertisers that have implemented conversion optimizer. Advertisers that have implemented conversion tracking. ✅ Advertisers that have opted into ...
Below is the answer and explanation for view-through conversions are only available to: View-through conversions are only available to: Advertisers that have implemented conversion optimizer. Advertisers that have implemented conversion tracking. ✅ Advertisers that have opted into Read article →
Below is the answer ad explanation for if your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest? If your client runs a car dealership and ...
Below is the answer ad explanation for if your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest? If your client runs a car dealership and Read article →
Below is the answer and explanation for ads are likely to be most contextually relevant to the sites on which they appear when using: Ads are likely to be most contextually relevant to the sites on which ...
Below is the answer and explanation for ads are likely to be most contextually relevant to the sites on which they appear when using: Ads are likely to be most contextually relevant to the sites on which Read article →
Below is the answer and explanation for if you’re using remarketing to reach people who’ve used your mobile app, they see your ads: If you’re using remarketing to reach people who’ve used your mobile app, they see ...
Below is the answer and explanation for if you’re using remarketing to reach people who’ve used your mobile app, they see your ads: If you’re using remarketing to reach people who’ve used your mobile app, they see Read article →
Below is the answer and explanation for an advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. An advertiser using viewable cost-per-thousand impressions (vCPM) ...
Below is the answer and explanation for an advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. An advertiser using viewable cost-per-thousand impressions (vCPM) Read article →
Below is the answer and explanation for to raise awareness of what you’re advertising without limiting who might see your ads, you should: To raise awareness of what you’re advertising without limiting who might see your ads, ...
Below is the answer and explanation for to raise awareness of what you’re advertising without limiting who might see your ads, you should: To raise awareness of what you’re advertising without limiting who might see your ads, Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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