When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

Below is the answer and explanation for when using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

  • Conversion
  • Click ✅
  • Viewthrough
  • Impression

Correct answer

Click ✅

Explanation

Target CPA bidding uses your conversion tracking data to avoid unprofitable clicks and get more conversions at a lower cost. Based on your campaign’s history of conversions, Target CPA bidding automatically finds the optimal cost-per-click (CPC) bid for your ad each time it’s eligible to appear. It sets higher CPC bids for more valuable clicks and lower CPC bids for less valuable clicks.

The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads display certification: Skillshop display ads certification

  •  
  •  
  •  
  •  
  •  
  •  
  •  

Was this article helpful?

Support us to keep up the good work and to provide you even better content. Your donations will be used to help students get access to quality content for free and pay our contributors’ salaries, who work hard to create this website content! Thank you for all your support!

Reaction to comment: Cancel reply

What do you think about this article?

Your email address will not be published. Required fields are marked.