Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $2+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

I define myself as digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.

Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $2+ million USD Show more

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Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

Recent blog posts

When is an impression counted in Reporting?

Below is the answer and explanation for when is an impression counted in reporting? When is an impression counted in reporting? As soon as a creative is requested from the publisher. After the creative is served and ...

Below is the answer and explanation for when is an impression counted in reporting? When is an impression counted in reporting? As soon as a creative is requested from the publisher. After the creative is served and Read article

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

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Thelma is creating a Display campaign for her online toy store. She wants to showcase her products to parents between the ages of 25 to 34. Which option should Thelma select to best reach these users?

Below is the answer and explanation for Thelma is creating a display campaign for her online toy store. She wants to showcase her products to parents between the ages of 25 to 34. Which option should Thelma ...

Below is the answer and explanation for Thelma is creating a display campaign for her online toy store. She wants to showcase her products to parents between the ages of 25 to 34. Which option should Thelma Read article

What report shows how long it takes for a customer to convert after interacting with an ad?

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What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

Below is the answer and explanation for what floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service? What floodlight feature can be used to create ...

Below is the answer and explanation for what floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service? What floodlight feature can be used to create Read article

When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

Below is the answer and explanation for when a top conversion paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign? When a ...

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Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns

Below is the answer and explanation for advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns. Advertising on TV, print, and radio typically requires a predetermined budget. ...

Below is the answer and explanation for advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns. Advertising on TV, print, and radio typically requires a predetermined budget. Read article

Google Display lets advertisers choose between two main ad formats: responsive display ads and uploaded image ads. Match the benefit of each ad type to the appropriate ad format option.

Below is the answer and explanation for Google display lets advertisers choose between two main ad formats: responsive display ads and uploaded image ads. Match the benefit of each ad type to the appropriate ad format option. ...

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How does Google Display ads grow marketing results for advertisers?

Below is the answer and explanation for how does Google display ads grow marketing results for advertisers? How does Google display ads grow marketing results for advertisers? It focuses a campaign on either Gmail, TrueView, or Chrome ...

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Uploaded ads give advertisers access to more inventory than Responsive Display Ads.

Below is the answer and explanation for uploaded ads give advertisers access to more inventory than responsive display ads. Uploaded ads give advertisers access to more inventory than responsive display ads. True False ✅ Correct Answer False ...

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Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.

Below is the answer and explanation for Kevin is determining which Google display ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option. Kevin is determining ...

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Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?

Below is the answer and explanation for unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements? Unless default ads are disabled, what campaign trafficking action triggers ...

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The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers?

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Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?

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What feature can be used to combine log-level impression and click data for a custom reach analysis?

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