Hi, my name is Michal Krčmář
I am a digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.

Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD Show more

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Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

Recent blog posts

Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

Below is the answer and explanation for Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which ...

Below is the answer and explanation for Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which Read article

Roberto is explaining why a Google App campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google App campaigns?

Below is the answer and explanation for Roberto is explaining why a Google app campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google app campaigns? Roberto is ...

Below is the answer and explanation for Roberto is explaining why a Google app campaign is a good strategy for app promotion. What should he highlight as the three main benefits of Google app campaigns? Roberto is Read article

Why should companies with physical locations embrace app usage?

Below is the answer and explanation for why should companies with physical locations embrace app usage? Why should companies with physical locations embrace app usage? Mobile apps help build brand and website awareness. Apps encourage potential customers ...

Below is the answer and explanation for why should companies with physical locations embrace app usage? Why should companies with physical locations embrace app usage? Mobile apps help build brand and website awareness. Apps encourage potential customers Read article

Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day. Which three areas of his Search campaign does Yuto need to adjust to achieve this goal? (Choose three.)

Below is the answer and explanation for Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day. Which three areas of his search campaign ...

Below is the answer and explanation for Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day. Which three areas of his search campaign Read article

Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

Below is the answer and explanation for advertising with Google ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios? Advertising with Google ads starts ...

Below is the answer and explanation for advertising with Google ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios? Advertising with Google ads starts Read article

Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?

Below is the answer and explanation for Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry? Adam’s taking time to learn how machines and ...

Below is the answer and explanation for Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry? Adam’s taking time to learn how machines and Read article

Luca’s running a Google App campaign for news publisher World News Online. Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two.) Select All Correct Responses

Below is the answer and explanation for Luca’s running a Google app campaign for news publisher World news Online. Why should Luca care about the quality of World News Online’s listing on Google play? Luca’s running a ...

Below is the answer and explanation for Luca’s running a Google app campaign for news publisher World news Online. Why should Luca care about the quality of World News Online’s listing on Google play? Luca’s running a Read article

What’s the advantage to identifying app users with high lifetime value in a Google App campaign?

Below is the answer and explanation for what’s the advantage to identifying app users with high lifetime value in a Google app campaign? What’s the advantage to identifying app users with high lifetime value in a Google ...

Below is the answer and explanation for what’s the advantage to identifying app users with high lifetime value in a Google app campaign? What’s the advantage to identifying app users with high lifetime value in a Google Read article

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Select All Correct Responses

Below is the answer and explanation for Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should ...

Below is the answer and explanation for Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should Read article

In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions?

Below is the answer and explanation for in which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? Which two scenarios would it make sense for the advertiser to ...

Below is the answer and explanation for in which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? Which two scenarios would it make sense for the advertiser to Read article

After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

Below is the answer and explanation for after running a Google search ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google ads recommendations page and notices ...

Below is the answer and explanation for after running a Google search ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google ads recommendations page and notices Read article

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

Below is the answer and explanation for Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet ...

Below is the answer and explanation for Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet Read article

Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?

Below is the answer and explanation for Gordon is running a Google app campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine ...

Below is the answer and explanation for Gordon is running a Google app campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine Read article

Claire understands the impact an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimize the listing, so users who land there will be more likely to download. Which three components of the Google Play store listing should Claire and the developer team review first? (Choose three.) Select All Correct Responses

Below is the answer and explanation for Claire understands the impact an app store listing can have on her Google app campaign. She wants to partner with the developer team to optimize the listing, so users who ...

Below is the answer and explanation for Claire understands the impact an app store listing can have on her Google app campaign. She wants to partner with the developer team to optimize the listing, so users who Read article

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